Radio 21 Audience in Germany
Radio 21 has an estimated audience of 333,806 people in Germany. 52.6% are female, 47.4% are male, average age 40.3. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Stradivarius, Progressive rock, Israel, KLIX (AM), Home Delivery.
The average Radio 21 fan in Germany is 40.3 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Stradivarius, Progressive rock, Israel, with strongest over-indexing on Stradivarius (1.9× the country average). Demographically, the Radio 21 audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio 21 fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 40.3 |
| Estimated audience size | 333,806 |
Audience persona
The typical Radio 21 fan in Germany is balanced, around 40.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 383,661 | 7.53× |
| Nordrhein-Westfalen | 71,625 | 0.62× |
| Hamburg | 16,614 | 1.4× |
| Bremen | 13,525 | 3.02× |
| Hessen | 13,255 | 0.33× |
| Bayern | 11,623 | 0.14× |
| Sachsen-Anhalt | 10,755 | 0.79× |
| Schleswig-Holstein | 9,982 | 0.53× |
| Baden-Württemberg | 9,498 | 0.13× |
| Thüringen | 5,549 | 0.42× |
| Sachsen | 4,870 | 0.19× |
| Berlin | 4,707 | 0.2× |
| Rheinland-Pfalz | 4,175 | 0.16× |
| Brandenburg | 3,340 | 0.21× |
| Mecklenburg-Vorpommern | 2,623 | 0.26× |
| Saarland | 443 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.9× | Shopping |
| Progressive rock | 1.72× | Music & Radio |
| Israel | 1.6× | Travel & Leisure |
| KLIX (AM) | 1.8× | Music & Radio |
| Home Delivery | 1.86× | Food & Beverages |
| Figure painting (hobby) | 1.89× | Arts & Culture |
| Emperor Entertainment Group | 1.65× | Business & Career |
| Zagreb | 1.67× | Travel & Leisure |
| Volvo V60 | 1.96× | Cars & Mobility |
| Theocracy | 4.16× | Music & Radio |
| Keeper (password manager) | 1.67× | Technology & Electronics |
| Knokke-Heist | 2.31× | Travel & Leisure |
| Esra Erol | 1.97× | Movies & TV |
| Buddy – The Buddy Holly Story | 1.7× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
| Phil Campbell (musician) | 1.69× | Music & Radio |
| Competitive dance | 1.78× | Sports |
| The Equalizer | 1.6× | Movies & TV |
| Hakone, Kanagawa | 2.05× | Travel & Leisure |
| Viator | 1.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.24 |
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.17 |
| Indulgence | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1.13 |
| Community Orientation | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.4% |
| Belgium | 4.5% |
| France | 2.7% |
See Radio 21 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio 21 have in Germany?
Radio 21 has an estimated audience of 333,806 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Radio 21 fans?
52.6% of Radio 21 fans are female, 47.4% are male, with an average age of 40.3 years.
Which brands do Radio 21 fans like most?
Radio 21 fans show strongest brand affinity for Stradivarius (1.9×), Progressive rock (1.72×), and Israel (1.6×) over the country average.
Where do Radio 21 fans live in Germany?
Radio 21 fans in Germany are most concentrated in Niedersachsen (reach 383,661), Nordrhein-Westfalen (reach 71,625), and Hamburg (reach 16,614). These three regions account for the largest share of the active audience.
What other brands do Radio 21 fans also like?
Beyond Radio 21 itself, the audience over-indexes on Progressive rock (1.72×), Israel (1.6×), KLIX (AM) (1.8×), and Home Delivery (1.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio 21. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.