Radio 8 Audience in Germany
Radio 8 has an estimated audience of 466,890 people in Germany. 50.4% are female, 49.6% are male, average age 39.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Stradivarius, Israel, KLIX (AM), Škoda Kodiaq, Snow White (Fables).
The average Radio 8 fan in Germany is 39.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Radio 8 audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio 8 fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 39.8 |
| Estimated audience size | 466,890 |
Audience persona
The typical Radio 8 fan in Germany is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 350,168 | 13.84× |
| Baden-Württemberg | 41,851 | 0.66× |
| Nordrhein-Westfalen | 9,465 | 0.09× |
| Hessen | 7,426 | 0.21× |
| Niedersachsen | 4,179 | 0.09× |
| Sachsen | 3,095 | 0.14× |
| Berlin | 3,088 | 0.15× |
| Sachsen-Anhalt | 2,595 | 0.21× |
| Rheinland-Pfalz | 2,008 | 0.09× |
| Schleswig-Holstein | 1,282 | 0.08× |
| Hamburg | 1,221 | 0.12× |
| Thüringen | 1,042 | 0.09× |
| Saarland | 499 | 0.09× |
| Brandenburg | 426 | 0.03× |
| Mecklenburg-Vorpommern | 389 | 0.04× |
| Bremen | 345 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 1.93× | Travel & Leisure |
| KLIX (AM) | 2.02× | Music & Radio |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Snow White (Fables) | 1.56× | Literature |
| Home Delivery | 1.64× | Food & Beverages |
| Volvo V60 | 2.55× | Cars & Mobility |
| Esra Erol | 2.97× | Movies & TV |
| Golem | 1.66× | Technology & Electronics |
| Theocracy | 5.13× | Music & Radio |
| Zagreb | 1.9× | Travel & Leisure |
| Keeper (password manager) | 1.91× | Technology & Electronics |
| Figure painting (hobby) | 1.79× | Arts & Culture |
| Chalkidiki | 1.68× | Travel & Leisure |
| The Equalizer | 1.99× | Movies & TV |
| Carrie (novel) | 2.21× | Literature |
| Knokke-Heist | 2.24× | Travel & Leisure |
| Phil Campbell (musician) | 1.78× | Music & Radio |
| Gender-neutral language | 1.88× | Politics & Society |
| Competitive dance | 1.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Tradition | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.08 |
| Patriotism | CONSERVATISM | 1.06 |
| Pet Ownership | JOY | 1.02 |
| DIY Mentality | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.1% |
| France | 23.4% |
| Bosnia and Herzegovina | 4.1% |
See Radio 8 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio 8 have in Germany?
Radio 8 has an estimated audience of 466,890 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Radio 8 fans?
50.4% of Radio 8 fans are female, 49.6% are male, with an average age of 39.8 years.
Which brands do Radio 8 fans like most?
Radio 8 fans show strongest brand affinity for Stradivarius (1.97×), Israel (1.93×), and KLIX (AM) (2.02×) over the country average.
Where do Radio 8 fans live in Germany?
Radio 8 fans in Germany are most concentrated in Bayern (reach 350,168), Baden-Württemberg (reach 41,851), and Nordrhein-Westfalen (reach 9,465). These three regions account for the largest share of the active audience.
What other brands do Radio 8 fans also like?
Beyond Radio 8 itself, the audience over-indexes on Israel (1.93×), KLIX (AM) (2.02×), Škoda Kodiaq (1.63×), and Snow White (Fables) (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio 8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.