Rascasse Audience Intelligence

Rebuy Target Market in Germany

A data profile of the people who buy, follow and care about Rebuy in Germany — modelled from more than twelve digital signal sources. Rebuy has an estimated audience of 2,784,193 people in Germany.

#288among Brand in Germany#137in Technology & Electronics

The average Rebuy fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.38× the country average).

Demographically, the Rebuy audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rebuy fan in Germany is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Nature.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rebuy profile in Germany.

Audience size
2.8M
in Germany
Gender
52.4%♀
47.6% male
Age
40.9
average years
Country rank
#2333
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rebuy

52.4% are female, 47.6% are male, average age 40.9.

Fig. 02

Gender split

52.4%
Female
47.6%
Male
Demographic split for Rebuy audience in Germany
MetricValue
Female52.4%
Male47.6%
Average age40.9
Estimated audience size2,784,193
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Rebuy audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Rebuy audience comes from Germany.

Worldwide audience distribution share by country for Rebuy
CountryShare
Germany88.2%
Austria2.8%
France2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rebuy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rebuy customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.14×
02Thüringen~80K1.13×
03Rheinland-Pfalz~200K1.12×
04Schleswig-Holstein~100K1.11×
05Sachsen~100K1.07×
06Brandenburg~90K1.07×
07Mecklenburg-Vorpommern~50K1.04×
08Nordrhein-Westfalen~600K1.01×
09Sachsen-Anhalt~70K0.99×
10Saarland~30K0.98×
11Bayern~400K0.96×
12Baden-Württemberg~400K0.96×
13Hessen~200K0.93×
14Hamburg~50K0.88×
15Berlin~100K0.84×
16Bremen~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Rebuy, Germany
0.78×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rebuy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rebuy audience
#·InterestCategoryAffinity×
01Earth DayPolitics & Society6.16×
02Love ActuallyMovies & TV6.14×
03Bedroom furnitureHome & Garden3.75×
04Ethical consumerismShopping3.38×
05FundraisingBusiness & Career2.94×
06Home AppliancesHome & Garden2.70×
07TelegramInternet & Social Media2.66×
08VacationsTravel & Leisure2.51×
09Google DriveTechnology & Electronics2.48×
10NatureHome & Garden2.38×
11VolunteeringPolitics & Society2.20×
12Efficient energy useTechnology & Electronics2.08×
13FamilyKids & Family2.01×
14TagesschauMovies & TV1.92×
15EmailTechnology & Electronics1.88×
16Google MapsInternet & Social Media1.77×
17German languagePolitics & Society1.68×
18KitchenHome & Garden1.63×
19Netto Marken-DiscountShopping1.57×
20GermanyTravel & Leisure1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rebuy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rebuy audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
SustainabilityBALANCE1.49×
IndulgenceJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rebuy audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.95×
SpiritualityBALANCE1.00×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rebuy's target market in Germany?

Rebuy's target market in Germany covers an estimated 2,784,193 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rebuy customers?

52.4% of the Rebuy audience are female, 47.6% are male, with an average age of 40.9 years.

03

Which brands do Rebuy fans like most?

Rebuy fans show strongest brand affinity for Nature (2.38×), Family (2.01×), and Germany (1.56×) over the country average.

04

Where do Rebuy fans live in Germany?

Rebuy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Rebuy fans also like?

Beyond Rebuy itself, the audience over-indexes on Family (2.01×), Germany (1.56×), Tagesschau (1.92×), and Vacations (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Rebuy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rebuy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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