Rebuy Audience in Germany
Rebuy has an estimated audience of 2,818,591 people in Germany. 48.6% are female, 51.4% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Progressive rock, Škoda Kodiaq, Corfu (regional unit), Home Delivery.
The average Rebuy fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Progressive rock, Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.85× the country average). Demographically, the Rebuy audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Rebuy fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 41.8 |
| Estimated audience size | 2,818,591 |
Audience persona
The typical Rebuy fan in Germany is balanced, around 41.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 631,294 | 1.02× |
| Bayern | 439,633 | 0.97× |
| Baden-Württemberg | 371,852 | 0.97× |
| Niedersachsen | 313,819 | 1.15× |
| Hessen | 206,507 | 0.96× |
| Rheinland-Pfalz | 161,697 | 1.15× |
| Sachsen | 149,905 | 1.08× |
| Schleswig-Holstein | 113,420 | 1.12× |
| Berlin | 110,775 | 0.88× |
| Brandenburg | 93,005 | 1.06× |
| Thüringen | 79,190 | 1.1× |
| Sachsen-Anhalt | 70,309 | 0.96× |
| Hamburg | 56,715 | 0.89× |
| Mecklenburg-Vorpommern | 53,376 | 0.99× |
| Saarland | 31,852 | 0.92× |
| Bremen | 18,573 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.85× | Shopping |
| Progressive rock | 1.53× | Music & Radio |
| Škoda Kodiaq | 1.56× | Cars & Mobility |
| Corfu (regional unit) | 2.16× | Travel & Leisure |
| Home Delivery | 1.68× | Food & Beverages |
| Keeper (password manager) | 2.12× | Technology & Electronics |
| Volvo V60 | 2.22× | Cars & Mobility |
| Theocracy | 4.56× | Music & Radio |
| Glashütte | 1.66× | Travel & Leisure |
| Pantsuit | 2.43× | Fashion & Accessoires |
| Emmendingen (district) | 5.22× | Travel & Leisure |
| Moroccan riad | 2.14× | Politics & Society |
| The Hunt (2012 film) | 1.59× | Movies & TV |
| Preacher (comics) | 2.36× | Literature |
| Microsoft Exchange Server | 4.36× | Technology & Electronics |
| Homesteading | 2.17× | Home & Garden |
| Peat | 2.37× | |
| Esra Erol | 1.86× | Movies & TV |
| Fatteh | 3.47× | Food & Beverages |
| Hakone, Kanagawa | 2.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.55 |
| Sustainability | BALANCE | 1.52 |
| DIY Mentality | THRILL | 1.39 |
| Indulgence | JOY | 1.29 |
| Sports Activity | POWER | 1.21 |
| Pet Ownership | JOY | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.2% |
| Austria | 2.9% |
| France | 2.2% |
See Rebuy audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Rebuy have in Germany?
Rebuy has an estimated audience of 2,818,591 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rebuy fans?
48.6% of Rebuy fans are female, 51.4% are male, with an average age of 41.8 years.
Which brands do Rebuy fans like most?
Rebuy fans show strongest brand affinity for Stradivarius (1.85×), Progressive rock (1.53×), and Škoda Kodiaq (1.56×) over the country average.
Where do Rebuy fans live in Germany?
Rebuy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 631,294), Bayern (reach 439,633), and Baden-Württemberg (reach 371,852). These three regions account for the largest share of the active audience.
What other brands do Rebuy fans also like?
Beyond Rebuy itself, the audience over-indexes on Progressive rock (1.53×), Škoda Kodiaq (1.56×), Corfu (regional unit) (2.16×), and Home Delivery (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rebuy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.