Rhineland Audience in Germany
Rhineland has an estimated audience of 3,231,610 people in Germany. 51.3% are female, 48.7% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Ordinary People, Rhodiola, Caprivi Strip, Catania.
The average Rhineland fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Ordinary People, Rhodiola, with strongest over-indexing on Progressive rock (2.98× the country average). Demographically, the Rhineland audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Rhineland fans
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.8 |
| Estimated audience size | 3,231,610 |
Audience persona
The typical Rhineland fan in Germany is balanced, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,810,582 | 2.56× |
| Bayern | 409,749 | 0.79× |
| Baden-Württemberg | 365,030 | 0.83× |
| Rheinland-Pfalz | 339,892 | 2.1× |
| Niedersachsen | 295,417 | 0.94× |
| Hessen | 263,971 | 1.07× |
| Berlin | 169,787 | 1.18× |
| Sachsen | 97,778 | 0.62× |
| Schleswig-Holstein | 96,922 | 0.84× |
| Hamburg | 86,604 | 1.19× |
| Brandenburg | 61,163 | 0.61× |
| Thüringen | 47,221 | 0.57× |
| Sachsen-Anhalt | 37,975 | 0.45× |
| Mecklenburg-Vorpommern | 34,130 | 0.55× |
| Saarland | 30,662 | 0.77× |
| Bremen | 25,817 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.98× | Music & Radio |
| Ordinary People | 5.07× | Movies & TV |
| Rhodiola | 3.52× | Health |
| Caprivi Strip | 3.54× | |
| Catania | 3.15× | Travel & Leisure |
| Filmweb | 1.74× | Movies & TV |
| Hollister, California | 1.79× | Travel & Leisure |
| Kemalpaşa | 1.76× | Travel & Leisure |
| Johanna Spyri | 2.07× | Literature |
| Divergent series | 2.93× | Movies & TV |
| JR Aquino | 3.04× | |
| Brookside | 4.28× | Movies & TV |
| JDC | 2.03× | |
| Hippocrates | 2.05× | Politics & Society |
| Bussum | 1.91× | Travel & Leisure |
| ixigo | 1.9× | Travel & Leisure |
| Service desk (ITSM) | 2.06× | |
| ESC Rennes School of Business | 1.56× | Business & Career |
| California University of Pennsylvania | 1.67× | Business & Career |
| Janet Evanovich | 1.61× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.05 |
| Pet Ownership | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 1.03 |
| Community Orientation | OPEN | 0.95 |
| Patriotism | CONSERVATISM | 0.95 |
| Urban Lifestyle | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.6% |
| Austria | 2.0% |
| Netherlands | 1.5% |
See Rhineland audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Rhineland have in Germany?
Rhineland has an estimated audience of 3,231,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rhineland fans?
51.3% of Rhineland fans are female, 48.7% are male, with an average age of 39.8 years.
Which brands do Rhineland fans like most?
Rhineland fans show strongest brand affinity for Progressive rock (2.98×), Ordinary People (5.07×), and Rhodiola (3.52×) over the country average.
Where do Rhineland fans live in Germany?
Rhineland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,810,582), Bayern (reach 409,749), and Baden-Württemberg (reach 365,030). These three regions account for the largest share of the active audience.
What other brands do Rhineland fans also like?
Beyond Rhineland itself, the audience over-indexes on Ordinary People (5.07×), Rhodiola (3.52×), Caprivi Strip (3.54×), and Catania (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rhineland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.