Rascasse Audience Intelligence

Rhineland Audience in Germany

A data profile of the people who buy, follow and care about Rhineland in Germany — modelled from more than twelve digital signal sources. Rhineland has an estimated audience of 3,231,610 people in Germany.

#109among POI in Germany#157in Travel & Leisure

The average Rhineland fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Postbank, Fortuna Düsseldorf, Aral AG, with strongest over-indexing on Postbank (2.08× the country average).

Demographically, the Rhineland audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rhineland fan in Germany is balanced, around 39.8 years old, with strong Community Orientation tendencies and a notable affinity for Postbank.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rhineland profile in Germany.

Audience size
3.2M
in Germany
Gender
51.3%♀
48.7% male
Age
39.8
average years
Country rank
#1930
POI in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rhineland fans

51.3% are female, 48.7% are male, average age 39.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Rhineland audience in Germany
MetricValue
Female51.3%
Male48.7%
Average age39.8
Estimated audience size3,231,610
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Rhineland audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4926%
50+17%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Rhineland audience comes from Germany.

Worldwide audience distribution share by country for Rhineland
CountryShare
Germany90.6%
Austria2.0%
Netherlands1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rhineland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rhineland fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M2.40×
02Rheinland-Pfalz~400K2.17×
03Berlin~200K1.14×
04Hamburg~80K1.14×
05Hessen~300K1.06×
06Bremen~30K0.99×
07Niedersachsen~300K0.93×
08Saarland~30K0.87×
09Schleswig-Holstein~100K0.85×
10Baden-Württemberg~400K0.83×
11Bayern~400K0.79×
12Brandenburg~70K0.69×
13Thüringen~60K0.69×
14Mecklenburg-Vorpommern~40K0.69×
15Sachsen~100K0.67×
16Sachsen-Anhalt~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Rhineland, Germany
0.63×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rhineland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rhineland audience
#·InterestCategoryAffinity×
01Fortuna DüsseldorfSports3.25×
02MSV DuisburgSports2.71×
03Sports bettingGames2.59×
04Meghan MarkleFashion & Accessoires2.59×
05Non-alcoholic beverageFood & Beverages2.56×
06Tour de FranceSports2.30×
07NordseeFood & Beverages2.27×
08Aral AGCars & Mobility2.11×
09PostbankBusiness & Career2.08×
10Garden centreHome & Garden2.08×
11Public transportCars & Mobility1.79×
12FressnapfShopping1.71×
13EurowingsTravel & Leisure1.63×
14FC Schalke 04Sports1.63×
15Breaking newsMovies & TV1.57×
16RTL TelevisionMovies & TV1.56×
17FlixBusCars & Mobility1.52×
18toom BaumarktShopping1.52×
19Tabloid (newspaper format)Literature1.51×
20CHECK24Business & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rhineland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rhineland audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.38×
Convenience OrientationPREMIUM1.38×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rhineland audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.66×
Price SensitivityPREMIUM0.71×
MindfulnessBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rhineland have in Germany?

Rhineland has an estimated audience of 3,231,610 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rhineland fans?

51.3% of Rhineland fans are female, 48.7% are male, with an average age of 39.8 years.

03

Which brands do Rhineland fans like most?

Rhineland fans show strongest brand affinity for Postbank (2.08×), Fortuna Düsseldorf (3.25×), and Aral AG (2.11×) over the country average.

04

Where do Rhineland fans live in Germany?

Rhineland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Rhineland fans also like?

Beyond Rhineland itself, the audience over-indexes on Fortuna Düsseldorf (3.25×), Aral AG (2.11×), Tour de France (2.3×), and CHECK24 (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Rhineland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rhineland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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