Ruhr Nachrichten Audience in Germany
Ruhr Nachrichten has an estimated audience of 454,183 people in Germany. 46.7% are female, 53.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Rossmann, Home Office, Unique Gifts, Stradivarius, Birthday Gifts.
The average Ruhr Nachrichten fan in Germany is 41.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Rossmann, Home Office, Unique Gifts, with strongest over-indexing on Rossmann (2.02× the country average). Demographically, the Ruhr Nachrichten audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Ruhr Nachrichten fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 41.7 |
| Estimated audience size | 454,183 |
Audience persona
The typical Ruhr Nachrichten fan in Germany is balanced, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 340,638 | 11.2× |
| Niedersachsen | 37,272 | 0.85× |
| Hessen | 16,614 | 0.48× |
| Bayern | 16,338 | 0.22× |
| Baden-Württemberg | 15,376 | 0.25× |
| Schleswig-Holstein | 9,154 | 0.56× |
| Berlin | 6,635 | 0.33× |
| Rheinland-Pfalz | 6,258 | 0.27× |
| Hamburg | 4,693 | 0.46× |
| Sachsen | 3,628 | 0.16× |
| Thüringen | 3,282 | 0.28× |
| Mecklenburg-Vorpommern | 2,803 | 0.32× |
| Brandenburg | 2,621 | 0.19× |
| Sachsen-Anhalt | 1,477 | 0.13× |
| Bremen | 845 | 0.22× |
| Saarland | 448 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.02× | Shopping |
| Home Office | 1.75× | Business & Career |
| Unique Gifts | 1.74× | Shopping |
| Stradivarius | 1.75× | Shopping |
| Birthday Gifts | 1.72× | Kids & Family |
| Apostrophe | 4.89× | Literature |
| Corfu (regional unit) | 3.03× | Travel & Leisure |
| Snow White (Fables) | 2.13× | Literature |
| Totally Spies! | 8.62× | Movies & TV |
| Alaska | 3.05× | Travel & Leisure |
| Jack White | 1.61× | Movies & TV |
| Matala, Crete | 7.93× | Travel & Leisure |
| Golden Gate | 4.23× | Games |
| Bully (2011 film) | 4.44× | Movies & TV |
| Google Analytics | 1.89× | Internet & Social Media |
| Emperor Entertainment Group | 2.73× | Business & Career |
| Noodle (Gorillaz) | 2.13× | Music & Radio |
| Sailor | 3.26× | Travel & Leisure |
| KLIX (AM) | 1.65× | Music & Radio |
| Lev Yashin | 6.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.14 |
| Patriotism | CONSERVATISM | 1.11 |
| Quality Awareness | PREMIUM | 1.08 |
| Need for Security | CONSERVATISM | 1.04 |
| Pet Ownership | JOY | 0.98 |
| Tradition | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.2% |
| Spain | 0.6% |
| Netherlands | 0.5% |
See Ruhr Nachrichten audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does Ruhr Nachrichten have in Germany?
Ruhr Nachrichten has an estimated audience of 454,183 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Ruhr Nachrichten fans?
46.7% of Ruhr Nachrichten fans are female, 53.3% are male, with an average age of 41.7 years.
Which brands do Ruhr Nachrichten fans like most?
Ruhr Nachrichten fans show strongest brand affinity for Rossmann (2.02×), Home Office (1.75×), and Unique Gifts (1.74×) over the country average.
Where do Ruhr Nachrichten fans live in Germany?
Ruhr Nachrichten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 340,638), Niedersachsen (reach 37,272), and Hessen (reach 16,614). These three regions account for the largest share of the active audience.
What other brands do Ruhr Nachrichten fans also like?
Beyond Ruhr Nachrichten itself, the audience over-indexes on Home Office (1.75×), Unique Gifts (1.74×), Stradivarius (1.75×), and Birthday Gifts (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ruhr Nachrichten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.