Saarland Audience in Germany
Saarland has an estimated audience of 1,888,374 people in Germany. 49.6% are female, 50.4% are male, average age 41.8. Top regions: Saarland, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Lindsey Vonn, Borussia Dortmund, 2. Bundesliga, F.C. Hansa Rostock, FC Bayern Munich.
The average Saarland fan in Germany is 41.8 years old, balanced, and lives primarily in Saarland. The audience is concentrated in Saarland, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Lindsey Vonn, Borussia Dortmund, 2. Bundesliga, with strongest over-indexing on Lindsey Vonn (6.57× the country average). Demographically, the Saarland audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Saarland fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 41.8 |
| Estimated audience size | 1,888,374 |
Audience persona
The typical Saarland fan in Germany is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Lindsey Vonn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Saarland | 217,122 | 9.36× |
| Nordrhein-Westfalen | 216,477 | 0.52× |
| Baden-Württemberg | 136,160 | 0.53× |
| Bayern | 131,112 | 0.43× |
| Hessen | 85,467 | 0.59× |
| Niedersachsen | 78,611 | 0.43× |
| Rheinland-Pfalz | 74,079 | 0.78× |
| Berlin | 37,432 | 0.44× |
| Sachsen | 32,319 | 0.35× |
| Schleswig-Holstein | 26,294 | 0.39× |
| Brandenburg | 20,049 | 0.34× |
| Thüringen | 17,760 | 0.37× |
| Hamburg | 17,418 | 0.41× |
| Sachsen-Anhalt | 16,589 | 0.34× |
| Mecklenburg-Vorpommern | 11,503 | 0.32× |
| Bremen | 6,287 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lindsey Vonn | 6.57× | Sports |
| Borussia Dortmund | 2.34× | Sports |
| 2. Bundesliga | 3.57× | Sports |
| F.C. Hansa Rostock | 4.86× | Sports |
| FC Bayern Munich | 2.12× | Sports |
| VfB Stuttgart | 2.98× | Sports |
| Western Union | 4.1× | Business & Career |
| Eintracht Frankfurt | 2.44× | Sports |
| Wetter.com | 2.2× | Home & Garden |
| RB Leipzig | 2.94× | Sports |
| Gated community | 5.05× | Home & Garden |
| Mikaela Shiffrin | 6.57× | Sports |
| SpVgg Greuther Fürth | 6.57× | Sports |
| VfL Bochum | 3.59× | Sports |
| Satire | 3.21× | Literature |
| 1. FC Kaiserslautern | 3.41× | Sports |
| Markus Lanz | 2.51× | Movies & TV |
| Vacations | 1.98× | Travel & Leisure |
| Transfermarkt | 1.96× | Sports |
| Eros Ramazzotti | 5.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.78 |
| Community Orientation | OPEN | 1.21 |
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.3% |
| France | 4.5% |
| Netherlands | 3.2% |
See Saarland audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Saarland have in Germany?
Saarland has an estimated audience of 1,888,374 people in Germany, concentrated in Saarland and Nordrhein-Westfalen.
What is the gender split and age of Saarland fans?
49.6% of Saarland fans are female, 50.4% are male, with an average age of 41.8 years.
Which brands do Saarland fans like most?
Saarland fans show strongest brand affinity for Lindsey Vonn (6.57×), Borussia Dortmund (2.34×), and 2. Bundesliga (3.57×) over the country average.
Where do Saarland fans live in Germany?
Saarland fans in Germany are most concentrated in Saarland (reach 217,122), Nordrhein-Westfalen (reach 216,477), and Baden-Württemberg (reach 136,160). These three regions account for the largest share of the active audience.
What other brands do Saarland fans also like?
Beyond Saarland itself, the audience over-indexes on Borussia Dortmund (2.34×), 2. Bundesliga (3.57×), F.C. Hansa Rostock (4.86×), and FC Bayern Munich (2.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saarland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.