Saarland Audience in Germany
Saarland has an estimated audience of 1,888,374 people in Germany. 49.6% are female, 50.4% are male, average age 41.8. Top regions: Saarland, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Hawesko, Goes, Chalkidiki, Home Delivery.
The average Saarland fan in Germany is 41.8 years old, balanced, and lives primarily in Saarland. The audience is concentrated in Saarland, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Hawesko, Goes, with strongest over-indexing on Progressive rock (3.13× the country average). Demographically, the Saarland audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Saarland fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 41.8 |
| Estimated audience size | 1,888,374 |
Audience persona
The typical Saarland fan in Germany is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Saarland | 217,122 | 9.36× |
| Nordrhein-Westfalen | 216,477 | 0.52× |
| Baden-Württemberg | 136,160 | 0.53× |
| Bayern | 131,112 | 0.43× |
| Hessen | 85,467 | 0.59× |
| Niedersachsen | 78,611 | 0.43× |
| Rheinland-Pfalz | 74,079 | 0.78× |
| Berlin | 37,432 | 0.44× |
| Sachsen | 32,319 | 0.35× |
| Schleswig-Holstein | 26,294 | 0.39× |
| Brandenburg | 20,049 | 0.34× |
| Thüringen | 17,760 | 0.37× |
| Hamburg | 17,418 | 0.41× |
| Sachsen-Anhalt | 16,589 | 0.34× |
| Mecklenburg-Vorpommern | 11,503 | 0.32× |
| Bremen | 6,287 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.13× | Music & Radio |
| Hawesko | 6.57× | Food & Beverages |
| Goes | 1.55× | Travel & Leisure |
| Chalkidiki | 6.57× | Travel & Leisure |
| Home Delivery | 3.13× | Food & Beverages |
| Urban Outfitters | 1.75× | Shopping |
| Stradivarius | 1.64× | Shopping |
| Israel | 1.76× | Travel & Leisure |
| Snow White (Fables) | 1.96× | Literature |
| Bully (2011 film) | 4.93× | Movies & TV |
| JDSU | 2.68× | Business & Career |
| 12 Monkeys (TV series) | 4.41× | Movies & TV |
| Google Analytics | 1.75× | Internet & Social Media |
| Emperor Entertainment Group | 2.44× | Business & Career |
| Este, Veneto | 1.6× | Travel & Leisure |
| Icon (magazine) | 1.61× | Arts & Culture |
| Private Jets | 4.39× | Cars & Mobility |
| KLIX (AM) | 1.59× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.93× | Music & Radio |
| Alaska | 2.01× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.78 |
| Community Orientation | OPEN | 1.21 |
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.3% |
| France | 4.5% |
| Netherlands | 3.2% |
See Saarland audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Saarland have in Germany?
Saarland has an estimated audience of 1,888,374 people in Germany, concentrated in Saarland and Nordrhein-Westfalen.
What is the gender split and age of Saarland fans?
49.6% of Saarland fans are female, 50.4% are male, with an average age of 41.8 years.
Which brands do Saarland fans like most?
Saarland fans show strongest brand affinity for Progressive rock (3.13×), Hawesko (6.57×), and Goes (1.55×) over the country average.
Where do Saarland fans live in Germany?
Saarland fans in Germany are most concentrated in Saarland (reach 217,122), Nordrhein-Westfalen (reach 216,477), and Baden-Württemberg (reach 136,160). These three regions account for the largest share of the active audience.
What other brands do Saarland fans also like?
Beyond Saarland itself, the audience over-indexes on Hawesko (6.57×), Goes (1.55×), Chalkidiki (6.57×), and Home Delivery (3.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saarland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.