Saarland Audience in Germany
A data profile of the people who buy, follow and care about Saarland in Germany — modelled from more than twelve digital signal sources. Saarland has an estimated audience of 1,888,374 people in Germany.
The average Saarland fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Saarland, Bayern.
Top brand affinities include Lindsey Vonn, Nature, Family, with strongest over-indexing on Lindsey Vonn (6.57× the country average).
Demographically, the Saarland audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Saarland fan in Germany is balanced, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Lindsey Vonn.
At a glance
The key figures that characterise the Saarland profile in Germany.
Search interest · 12-month trend
Demographics of Saarland fans
49.6% are female, 50.4% are male, average age 41.8.
Gender split
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 41.8 |
| Estimated audience size | 1,888,374 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Saarland audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.2% |
| France | 4.5% |
| Netherlands | 3.2% |
Geography
Where the Saarland audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Saarland | ~200K | 8.94× | |
| 02 | Rheinland-Pfalz | ~80K | 0.84× | |
| 03 | Hessen | ~90K | 0.59× | |
| 04 | Nordrhein-Westfalen | ~200K | 0.54× | |
| 05 | Baden-Württemberg | ~100K | 0.53× | |
| 06 | Hamburg | ~20K | 0.49× | |
| 07 | Sachsen | ~40K | 0.47× | |
| 08 | Bayern | ~100K | 0.46× | |
| 09 | Niedersachsen | ~90K | 0.46× | |
| 10 | Bremen | ~7K | 0.46× | |
| 11 | Thüringen | ~20K | 0.45× | |
| 12 | Berlin | ~40K | 0.43× | |
| 13 | Schleswig-Holstein | ~30K | 0.43× | |
| 14 | Sachsen-Anhalt | ~20K | 0.42× | |
| 15 | Mecklenburg-Vorpommern | ~20K | 0.42× | |
| 16 | Brandenburg | ~20K | 0.41× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Saarland audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lindsey Vonn | Sports | 6.57× | ||
| 02 | VfL Osnabrück | Sports | 6.57× | ||
| 03 | Lothar Matthäus | Sports | 6.57× | ||
| 04 | SpVgg Greuther Fürth | Sports | 6.57× | ||
| 05 | Mikaela Shiffrin | Sports | 6.57× | ||
| 06 | Frauen-Bundesliga | Sports | 5.12× | ||
| 07 | 1. FC Union Berlin | Sports | 5.07× | ||
| 08 | VfL Bochum | Sports | 4.91× | ||
| 09 | Junge Freiheit | News | 3.33× | ||
| 10 | RB Leipzig | Sports | 2.91× | ||
| 11 | Nature | Home & Garden | 2.89× | ||
| 12 | Transfermarkt | Sports | 2.78× | ||
| 13 | Borussia Mönchengladbach | Sports | 2.54× | ||
| 14 | VfB Stuttgart | Sports | 2.38× | ||
| 15 | Family | Kids & Family | 2.30× | ||
| 16 | Vacations | Travel & Leisure | 2.17× | ||
| 17 | Müller (company) | Food & Beverages | 2.07× | ||
| 18 | Tagesschau | Movies & TV | 2.05× | ||
| 19 | Borussia Dortmund | Sports | 1.66× | ||
| 20 | Germany | Travel & Leisure | 1.60× |
Personality of the Saarland audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Community Orientation | OPEN | 1.55× | |
| Risk Appetite | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.77× |
Frequently asked questions
How many fans does Saarland have in Germany?
Saarland has an estimated audience of 1,888,374 people in Germany, concentrated in Nordrhein-Westfalen and Saarland.
What is the gender split and age of Saarland fans?
49.6% of Saarland fans are female, 50.4% are male, with an average age of 41.8 years.
Which brands do Saarland fans like most?
Saarland fans show strongest brand affinity for Lindsey Vonn (6.57×), Nature (2.89×), and Family (2.3×) over the country average.
Where do Saarland fans live in Germany?
Saarland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Saarland (reach ~200K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Saarland fans also like?
Beyond Saarland itself, the audience over-indexes on Nature (2.89×), Family (2.3×), Tagesschau (2.05×), and Germany (1.6×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
See Saarland audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saarland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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