Sauerland Audience in Germany
Sauerland has an estimated audience of 1,235,963 people in Germany. 51.1% are female, 48.9% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Unique Gifts, Haberler, Birthday Gifts, Stradivarius.
The average Sauerland fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Unique Gifts, Haberler, with strongest over-indexing on Progressive rock (2.69× the country average). Demographically, the Sauerland audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Sauerland fans
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 44.2 |
| Estimated audience size | 1,235,963 |
Audience persona
The typical Sauerland fan in Germany is balanced, around 44.2 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 621,438 | 2.3× |
| Bayern | 177,502 | 0.89× |
| Baden-Württemberg | 159,135 | 0.94× |
| Niedersachsen | 158,508 | 1.32× |
| Hessen | 94,883 | 1.01× |
| Rheinland-Pfalz | 68,478 | 1.11× |
| Sachsen | 47,041 | 0.78× |
| Berlin | 46,547 | 0.84× |
| Schleswig-Holstein | 43,730 | 0.99× |
| Hamburg | 28,369 | 1.02× |
| Brandenburg | 27,001 | 0.7× |
| Thüringen | 25,523 | 0.81× |
| Sachsen-Anhalt | 23,080 | 0.72× |
| Mecklenburg-Vorpommern | 16,886 | 0.72× |
| Saarland | 13,592 | 0.9× |
| Bremen | 10,203 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.69× | Music & Radio |
| Unique Gifts | 1.84× | Shopping |
| Haberler | 1.53× | News |
| Birthday Gifts | 1.8× | Kids & Family |
| Stradivarius | 1.62× | Shopping |
| Snow White (Fables) | 2.08× | Literature |
| Jack White | 1.72× | Movies & TV |
| Metamorphoses | 2.61× | Literature |
| Israel | 1.54× | Travel & Leisure |
| KLIX (AM) | 1.96× | Music & Radio |
| The Human Centipede 2 (Full Sequence) | 4.87× | Movies & TV |
| Noodle (Gorillaz) | 1.94× | Music & Radio |
| Home Delivery | 1.64× | Food & Beverages |
| Corfu (regional unit) | 1.71× | Travel & Leisure |
| Emperor Entertainment Group | 2.02× | Business & Career |
| Keeper (password manager) | 2.29× | Technology & Electronics |
| Bully (2011 film) | 3.09× | Movies & TV |
| Huevos rancheros | 6× | Food & Beverages |
| Free University of Berlin | 1.78× | Business & Career |
| Esra Erol | 2.72× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.19 |
| Sports Activity | POWER | 1.18 |
| Family Orientation | CONSERVATISM | 1.18 |
| Indulgence | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.13 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.9% |
| Netherlands | 7.4% |
| Switzerland | 3.0% |
See Sauerland audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Sauerland have in Germany?
Sauerland has an estimated audience of 1,235,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sauerland fans?
51.1% of Sauerland fans are female, 48.9% are male, with an average age of 44.2 years.
Which brands do Sauerland fans like most?
Sauerland fans show strongest brand affinity for Progressive rock (2.69×), Unique Gifts (1.84×), and Haberler (1.53×) over the country average.
Where do Sauerland fans live in Germany?
Sauerland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 621,438), Bayern (reach 177,502), and Baden-Württemberg (reach 159,135). These three regions account for the largest share of the active audience.
What other brands do Sauerland fans also like?
Beyond Sauerland itself, the audience over-indexes on Unique Gifts (1.84×), Haberler (1.53×), Birthday Gifts (1.8×), and Stradivarius (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sauerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.