Rascasse Audience Intelligence

Sauerland Audience in Germany

A data profile of the people who buy, follow and care about Sauerland in Germany — modelled from more than twelve digital signal sources. Sauerland has an estimated audience of 1,235,963 people in Germany.

#55among Region in Germany#390among POI in Germany#438in Travel & Leisure

The average Sauerland fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include F.C. Hansa Rostock, Müller (company), Transfermarkt, with strongest over-indexing on F.C. Hansa Rostock (6× the country average).

Demographically, the Sauerland audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sauerland fan in Germany is balanced, around 44.2 years old, with strong Need for Security tendencies and a notable affinity for F.C. Hansa Rostock.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sauerland profile in Germany.

Audience size
1.2M
in Germany
Gender
51.1%♀
48.9% male
Age
44.2
average years
Country rank
#5357
POI in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sauerland fans

51.1% are female, 48.9% are male, average age 44.2.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Sauerland audience in Germany
MetricValue
Female51.1%
Male48.9%
Average age44.2
Estimated audience size1,235,963
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Sauerland audience in Germany
Age bracketShare%
16-197%
20-2916%
30-3922%
40-4930%
50+25%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Sauerland audience comes from Germany.

Worldwide audience distribution share by country for Sauerland
CountryShare
Germany83.8%
Netherlands7.4%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sauerland audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sauerland fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~600K2.27×
02Niedersachsen~200K1.31×
03Rheinland-Pfalz~70K1.09×
04Bremen~10K1.02×
05Hessen~100K1.01×
06Hamburg~30K1.00×
07Schleswig-Holstein~40K0.98×
08Saarland~10K0.95×
09Baden-Württemberg~200K0.90×
10Bayern~200K0.85×
11Thüringen~30K0.84×
12Sachsen~50K0.79×
13Berlin~40K0.79×
14Mecklenburg-Vorpommern~20K0.77×
15Sachsen-Anhalt~20K0.75×
16Brandenburg~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Sauerland, Germany
0.72×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sauerland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sauerland audience
#·InterestCategoryAffinity×
01F.C. Hansa RostockSports6.00×
02VfL OsnabrückSports6.00×
03SpVgg Greuther FürthSports4.80×
04Frauen-BundesligaSports4.21×
05Eintracht BraunschweigSports3.68×
06VfL BochumSports3.54×
07NordseeFood & Beverages3.41×
08Tour de FranceSports2.92×
09TransfermarktSports2.60×
10RB LeipzigSports2.56×
11TargobankBusiness & Career2.54×
12SunExpressTravel & Leisure2.34×
13Aral AGCars & Mobility2.29×
14Müller (company)Food & Beverages2.19×
15Netto Marken-DiscountShopping1.98×
16NatureHome & Garden1.97×
17CHECK24Business & Career1.90×
18VacationsTravel & Leisure1.86×
19FamilyKids & Family1.83×
20TagesschauMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sauerland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sauerland audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.40×
Convenience OrientationPREMIUM1.40×
Family OrientationCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sauerland audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
MindfulnessBALANCE0.73×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sauerland have in Germany?

Sauerland has an estimated audience of 1,235,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sauerland fans?

51.1% of Sauerland fans are female, 48.9% are male, with an average age of 44.2 years.

03

Which brands do Sauerland fans like most?

Sauerland fans show strongest brand affinity for F.C. Hansa Rostock (6×), Müller (company) (2.19×), and Transfermarkt (2.6×) over the country average.

04

Where do Sauerland fans live in Germany?

Sauerland fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sauerland fans also like?

Beyond Sauerland itself, the audience over-indexes on Müller (company) (2.19×), Transfermarkt (2.6×), Family (1.83×), and Netto Marken-Discount (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Sauerland audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sauerland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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