Schlossplatz Audience in Germany
Schlossplatz has an estimated audience of 1,779,686 people in Germany. 48.4% are female, 51.6% are male, average age 38.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Sachsen. Top brand affinities: Stradivarius, KLIX (AM), Israel, Škoda Kodiaq, Home Delivery.
The average Schlossplatz fan in Germany is 38.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Sachsen. Top brand affinities include Stradivarius, KLIX (AM), Israel, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Schlossplatz audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Schlossplatz fans
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 38.8 |
| Estimated audience size | 1,779,686 |
Audience persona
The typical Schlossplatz fan in Germany is balanced, around 38.8 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,334,765 | 8.4× |
| Nordrhein-Westfalen | 619,039 | 1.59× |
| Sachsen | 182,008 | 2.09× |
| Niedersachsen | 157,525 | 0.91× |
| Bayern | 96,936 | 0.34× |
| Rheinland-Pfalz | 53,526 | 0.6× |
| Hessen | 38,962 | 0.29× |
| Berlin | 22,819 | 0.29× |
| Thüringen | 15,477 | 0.34× |
| Schleswig-Holstein | 11,049 | 0.17× |
| Saarland | 8,836 | 0.4× |
| Brandenburg | 6,213 | 0.11× |
| Mecklenburg-Vorpommern | 5,057 | 0.15× |
| Sachsen-Anhalt | 3,996 | 0.09× |
| Hamburg | 3,350 | 0.08× |
| Bremen | 2,323 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 2.45× | Music & Radio |
| Israel | 1.87× | Travel & Leisure |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| Home Delivery | 1.59× | Food & Beverages |
| Volvo V60 | 2.66× | Cars & Mobility |
| Golem | 1.68× | Technology & Electronics |
| Buddy – The Buddy Holly Story | 2.38× | Music & Radio |
| Theocracy | 4.74× | Music & Radio |
| Coworking | 1.79× | Business & Career |
| Building insulation | 1.83× | Home & Garden |
| Zagreb | 1.63× | Travel & Leisure |
| Keeper (password manager) | 1.76× | Technology & Electronics |
| Carrie (novel) | 2.23× | Literature |
| Chalkidiki | 1.62× | Travel & Leisure |
| Glashütte | 1.68× | Travel & Leisure |
| San Gil | 1.53× | Travel & Leisure |
| Phil Campbell (musician) | 1.85× | Music & Radio |
| Pantsuit | 2.32× | Fashion & Accessoires |
| The Equalizer | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.29 |
| Tradition | CONSERVATISM | 1.16 |
| Patriotism | CONSERVATISM | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| Sports Activity | POWER | 1.07 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.6% |
| Switzerland | 0.7% |
| United States | 0.5% |
See Schlossplatz audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Schlossplatz have in Germany?
Schlossplatz has an estimated audience of 1,779,686 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Schlossplatz fans?
48.4% of Schlossplatz fans are female, 51.6% are male, with an average age of 38.8 years.
Which brands do Schlossplatz fans like most?
Schlossplatz fans show strongest brand affinity for Stradivarius (1.97×), KLIX (AM) (2.45×), and Israel (1.87×) over the country average.
Where do Schlossplatz fans live in Germany?
Schlossplatz fans in Germany are most concentrated in Baden-Württemberg (reach 1,334,765), Nordrhein-Westfalen (reach 619,039), and Sachsen (reach 182,008). These three regions account for the largest share of the active audience.
What other brands do Schlossplatz fans also like?
Beyond Schlossplatz itself, the audience over-indexes on KLIX (AM) (2.45×), Israel (1.87×), Škoda Kodiaq (1.63×), and Home Delivery (1.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schlossplatz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.