Sconto Audience in Germany
Sconto has an estimated audience of 751,724 people in Germany. 58.7% are female, 41.3% are male, average age 42.0. Top regions: Sachsen, Mecklenburg-Vorpommern, Sachsen-Anhalt. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Corfu (regional unit), Emil Nolde.
The average Sconto fan in Germany is 42.0 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Mecklenburg-Vorpommern, Sachsen-Anhalt. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (2.63× the country average). Demographically, the Sconto audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Sconto fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 42.0 |
| Estimated audience size | 751,724 |
Audience persona
The typical Sconto fan in Germany is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 165,472 | 2.53× |
| Mecklenburg-Vorpommern | 112,503 | 4.42× |
| Sachsen-Anhalt | 101,749 | 2.95× |
| Schleswig-Holstein | 61,868 | 1.29× |
| Berlin | 50,386 | 0.85× |
| Thüringen | 49,016 | 1.44× |
| Hessen | 48,781 | 0.48× |
| Nordrhein-Westfalen | 33,925 | 0.12× |
| Hamburg | 25,370 | 0.84× |
| Brandenburg | 23,814 | 0.58× |
| Bayern | 23,585 | 0.11× |
| Niedersachsen | 17,079 | 0.13× |
| Baden-Württemberg | 11,085 | 0.06× |
| Rheinland-Pfalz | 6,402 | 0.1× |
| Saarland | 648 | 0.04× |
| Bremen | 636 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.63× | Music & Radio |
| Stradivarius | 1.82× | Shopping |
| Škoda Kodiaq | 2.12× | Cars & Mobility |
| Corfu (regional unit) | 2.9× | Travel & Leisure |
| Emil Nolde | 3.73× | Arts & Culture |
| Home Delivery | 1.97× | Food & Beverages |
| The Hunt (2012 film) | 2.11× | Movies & TV |
| Bugatti Chiron | 2.54× | Cars & Mobility |
| Keeper (password manager) | 1.93× | Technology & Electronics |
| Volvo V60 | 1.98× | Cars & Mobility |
| Roger Federer | 1.64× | Sports |
| Theocracy | 4.24× | Music & Radio |
| San Gil | 1.57× | Travel & Leisure |
| Pantsuit | 2.41× | Fashion & Accessoires |
| Homesteading | 2.32× | Home & Garden |
| Celtic mythology | 1.82× | Arts & Culture |
| Gender-neutral language | 1.88× | Politics & Society |
| Throne of Glass | 1.88× | Literature |
| Sinister (band) | 4.15× | Music & Radio |
| Huck (magazine) | 3.15× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Convenience Orientation | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.07 |
| Design Affinity | PREMIUM | 1.02 |
| Family Orientation | CONSERVATISM | 0.98 |
| Price Sensitivity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.1% |
| Italy | 13.2% |
| Austria | 0.5% |
See Sconto audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Sconto have in Germany?
Sconto has an estimated audience of 751,724 people in Germany, concentrated in Sachsen and Mecklenburg-Vorpommern.
What is the gender split and age of Sconto fans?
58.7% of Sconto fans are female, 41.3% are male, with an average age of 42.0 years.
Which brands do Sconto fans like most?
Sconto fans show strongest brand affinity for Gil Ofarim (2.63×), Stradivarius (1.82×), and Škoda Kodiaq (2.12×) over the country average.
Where do Sconto fans live in Germany?
Sconto fans in Germany are most concentrated in Sachsen (reach 165,472), Mecklenburg-Vorpommern (reach 112,503), and Sachsen-Anhalt (reach 101,749). These three regions account for the largest share of the active audience.
What other brands do Sconto fans also like?
Beyond Sconto itself, the audience over-indexes on Stradivarius (1.82×), Škoda Kodiaq (2.12×), Corfu (regional unit) (2.9×), and Emil Nolde (3.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sconto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.