Sconto Audience in Germany
Sconto has an estimated audience of 751,724 people in Germany. 58.7% are female, 41.3% are male, average age 42.0. Top regions: Sachsen, Mecklenburg-Vorpommern, Sachsen-Anhalt. Top brand affinities: Handball-Bundesliga, Natural foods, Tagesschau, Payback, Hygiene.
The average Sconto fan in Germany is 42.0 years old, more female, and lives primarily in Sachsen. The audience is concentrated in Sachsen, Mecklenburg-Vorpommern, Sachsen-Anhalt. Top brand affinities include Handball-Bundesliga, Natural foods, Tagesschau, with strongest over-indexing on Handball-Bundesliga (31.4× the country average). Demographically, the Sconto audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Sconto fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 42.0 |
| Estimated audience size | 751,724 |
Audience persona
The typical Sconto fan in Germany is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Handball-Bundesliga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen | 165,472 | 2.53× |
| Mecklenburg-Vorpommern | 112,503 | 4.42× |
| Sachsen-Anhalt | 101,749 | 2.95× |
| Schleswig-Holstein | 61,868 | 1.29× |
| Berlin | 50,386 | 0.85× |
| Thüringen | 49,016 | 1.44× |
| Hessen | 48,781 | 0.48× |
| Nordrhein-Westfalen | 33,925 | 0.12× |
| Hamburg | 25,370 | 0.84× |
| Brandenburg | 23,814 | 0.58× |
| Bayern | 23,585 | 0.11× |
| Niedersachsen | 17,079 | 0.13× |
| Baden-Württemberg | 11,085 | 0.06× |
| Rheinland-Pfalz | 6,402 | 0.1× |
| Saarland | 648 | 0.04× |
| Bremen | 636 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handball-Bundesliga | 31.4× | Sports |
| Natural foods | 4.91× | Food & Beverages |
| Tagesschau | 2.11× | Movies & TV |
| Payback | 4.08× | Shopping |
| Hygiene | 2.92× | Beauty & Wellness |
| RTL Television | 2.72× | Movies & TV |
| Family | 1.61× | Kids & Family |
| Bedroom furniture | 3.67× | Home & Garden |
| Livemusic | 2.36× | Music & Radio |
| Transfermarkt | 2.04× | Sports |
| Musical theatre | 2.5× | Movies & TV |
| Self care | 2.39× | Health |
| North Rhine-Westphalia | 1.81× | Travel & Leisure |
| Storm of Love | 2.6× | Movies & TV |
| Hairstyle | 2.07× | Beauty & Wellness |
| Modern architecture | 2.34× | Arts & Culture |
| Satire | 2.83× | Literature |
| German language | 1.82× | Politics & Society |
| Vacations | 1.79× | Travel & Leisure |
| Stuttgart | 2.06× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.3 |
| Convenience Orientation | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.07 |
| Design Affinity | PREMIUM | 1.02 |
| Family Orientation | CONSERVATISM | 0.98 |
| Price Sensitivity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.1% |
| Italy | 13.2% |
| Austria | 0.5% |
See Sconto audiences in other countries
More Furniture audiences in Germany
- IKEA (19,312,673)
- JYSK (8,032,732)
- Roller (3,611,654)
- XXXLutz (3,112,802)
- Möbel Höffner (3,052,125)
Frequently asked questions
How many fans does Sconto have in Germany?
Sconto has an estimated audience of 751,724 people in Germany, concentrated in Sachsen and Mecklenburg-Vorpommern.
What is the gender split and age of Sconto fans?
58.7% of Sconto fans are female, 41.3% are male, with an average age of 42.0 years.
Which brands do Sconto fans like most?
Sconto fans show strongest brand affinity for Handball-Bundesliga (31.4×), Natural foods (4.91×), and Tagesschau (2.11×) over the country average.
Where do Sconto fans live in Germany?
Sconto fans in Germany are most concentrated in Sachsen (reach 165,472), Mecklenburg-Vorpommern (reach 112,503), and Sachsen-Anhalt (reach 101,749). These three regions account for the largest share of the active audience.
What other brands do Sconto fans also like?
Beyond Sconto itself, the audience over-indexes on Natural foods (4.91×), Tagesschau (2.11×), Payback (4.08×), and Hygiene (2.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sconto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.