Self-publishing Audience in Germany
Self-publishing has an estimated audience of 739,754 people in Germany. 63.1% are female, 36.9% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Robert Redford, Hugendubel, Crime fiction, Livemusic, Non-fiction books.
The average Self-publishing fan in Germany is 32.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Robert Redford, Hugendubel, Crime fiction, with strongest over-indexing on Robert Redford (17× the country average). Demographically, the Self-publishing audience skews more female with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Self-publishing fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 32.1 |
| Estimated audience size | 739,754 |
Audience persona
The typical Self-publishing fan in Germany is more female, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Robert Redford.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,035 | 1.01× |
| Bayern | 109,517 | 0.92× |
| Baden-Württemberg | 86,253 | 0.85× |
| Niedersachsen | 73,282 | 1.02× |
| Hessen | 57,608 | 1.02× |
| Berlin | 44,248 | 1.34× |
| Rheinland-Pfalz | 41,941 | 1.13× |
| Sachsen | 32,251 | 0.89× |
| Schleswig-Holstein | 23,390 | 0.88× |
| Brandenburg | 20,788 | 0.91× |
| Hamburg | 18,140 | 1.09× |
| Thüringen | 13,647 | 0.72× |
| Sachsen-Anhalt | 13,253 | 0.69× |
| Mecklenburg-Vorpommern | 11,656 | 0.83× |
| Saarland | 10,696 | 1.18× |
| Bremen | 9,622 | 1.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Robert Redford | 17× | Movies & TV |
| Hugendubel | 9.22× | Shopping |
| Crime fiction | 9.63× | Literature |
| Livemusic | 6.21× | Music & Radio |
| Non-fiction books | 7.74× | Literature |
| Detective fiction | 7.26× | Literature |
| Do it yourself (DIY) | 2.68× | Home & Garden |
| JACK & JONES | 17× | Fashion & Accessoires |
| Batman | 2.84× | Movies & TV |
| E-book readers | 5.12× | Technology & Electronics |
| Picture book | 4.54× | Literature |
| Young-adult fiction | 7.42× | Literature |
| Car wash | 5.24× | Cars & Mobility |
| Bookselling | 3.79× | Literature |
| Office supplies | 6.1× | Business & Career |
| Ryanair | 2.41× | Travel & Leisure |
| Tour de France | 4.99× | Sports |
| TikTok | 1.58× | Internet & Social Media |
| Library | 4.71× | Literature |
| Goodreads | 6.94× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.99 |
| Mindfulness | BALANCE | 1.63 |
| Sustainability | BALANCE | 1.46 |
| DIY Mentality | THRILL | 1.44 |
| Sports Activity | POWER | 1.36 |
| Design Affinity | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| India | 7.3% |
| United Kingdom | 6.7% |
See Self-publishing audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Self-publishing have in Germany?
Self-publishing has an estimated audience of 739,754 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Self-publishing fans?
63.1% of Self-publishing fans are female, 36.9% are male, with an average age of 32.1 years.
Which brands do Self-publishing fans like most?
Self-publishing fans show strongest brand affinity for Robert Redford (17×), Hugendubel (9.22×), and Crime fiction (9.63×) over the country average.
Where do Self-publishing fans live in Germany?
Self-publishing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,035), Bayern (reach 109,517), and Baden-Württemberg (reach 86,253). These three regions account for the largest share of the active audience.
What other brands do Self-publishing fans also like?
Beyond Self-publishing itself, the audience over-indexes on Hugendubel (9.22×), Crime fiction (9.63×), Livemusic (6.21×), and Non-fiction books (7.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Self-publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.