Self-publishing Audience in United States
Self-publishing has an estimated audience of 5,561,107 people in United States. 64.2% are female, 35.8% are male, average age 36.1. Top brand affinities: Governor of Michigan, Goop, Grinch, Vocal harmony, Combat sport.
Top brand affinities include Governor of Michigan, Goop, Grinch, with strongest over-indexing on Governor of Michigan (20.15× the country average). Demographically, the Self-publishing audience skews more female with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness.
Category: Literature · Type: Topic
Demographics of Self-publishing fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 36.1 |
| Estimated audience size | 5,561,107 |
Audience persona
The typical Self-publishing fan in United States is more female, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Governor of Michigan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 20.15× | Politics & Society |
| Goop | 13.7× | Internet & Social Media |
| Grinch | 9.55× | Movies & TV |
| Vocal harmony | 8.98× | Music & Radio |
| Combat sport | 3.04× | Sports |
| Wok | 11.84× | Food & Beverages |
| Google Home | 11.69× | Technology & Electronics |
| Grace Slick | 15.38× | Music & Radio |
| Product design | 3.42× | Business & Career |
| Hibachi | 13.32× | Food & Beverages |
| UK garage | 8.5× | Music & Radio |
| No Escape (1994 film) | 17.02× | Movies & TV |
| headspace | 13.31× | Health |
| Fairy godmother | 9.73× | Literature |
| Cherish (group) | 14.03× | Music & Radio |
| TV Fanatic | 13.38× | Movies & TV |
| El Paso County, Colorado | 14.55× | Travel & Leisure |
| Bank account | 2.78× | Business & Career |
| Gift registry | 14.28× | Kids & Family |
| Urban Outfitters | 1.98× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.12 |
| Mindfulness | BALANCE | 1.98 |
| Community Orientation | OPEN | 1.65 |
| Risk Appetite | THRILL | 1.53 |
| Pet Ownership | JOY | 1.48 |
| Tradition | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.9% |
| India | 7.3% |
| United Kingdom | 6.7% |
See Self-publishing audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Self-publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.