Rascasse Audience Intelligence

Self-publishing Audience in United States

A data profile of the people who buy, follow and care about Self-publishing in United States — modelled from more than twelve digital signal sources. Self-publishing has an estimated audience of 5,561,107 people in United States.

#3536among Topic in United States#99in Literature

The average Self-publishing fan in United States is 36.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Do it yourself (DIY), Superman, with strongest over-indexing on International education (17.28× the country average).

Demographically, the Self-publishing audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Self-publishing fan in United States is more female, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for International education.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-publishing profile in United States.

Audience size
5.6M
in United States
Gender
64.2%♀
35.8% male
Age
36.1
average years
Country rank
#6098
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Self-publishing fans

64.2% are female, 35.8% are male, average age 36.1.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Self-publishing audience in United States
MetricValue
Female64.2%
Male35.8%
Average age36.1
Estimated audience size5,561,107
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Self-publishing audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3916%
40-4916%
50+18%
Fig. 04

Worldwide distribution

31.9%

of the worldwide Self-publishing audience comes from United States.

Worldwide audience distribution share by country for Self-publishing
CountryShare
United States31.9%
India7.3%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-publishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Self-publishing fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.22×
02South Dakota~20K1.17×
03Kansas~50K1.16×
04Georgia~200K1.15×
05Oregon~70K1.07×
06New Hampshire~20K1.07×
07Maryland~100K1.05×
08Vermont~10K1.04×
09Texas~500K1.03×
10Maine~20K1.03×
11Alaska~10K1.03×
12Washington~100K1.02×
13Utah~50K1.02×
14Rhode Island~20K1.02×
15Washington, District of Columbia~20K1.02×
16Colorado~90K1.01×
17Montana~20K1.01×
18California~600K1.00×
19New Mexico~30K1.00×
20West Virginia~30K1.00×
21North Dakota~10K1.00×
22Oklahoma~60K0.99×
23New York~300K0.98×
24Missouri~90K0.98×
25Idaho~30K0.98×
26Delaware~20K0.98×
27Pennsylvania~200K0.97×
28North Carolina~200K0.97×
29Virginia~100K0.97×
30South Carolina~80K0.97×
31Louisiana~70K0.97×
32Arkansas~40K0.97×
33Minnesota~80K0.96×
34Alabama~70K0.96×
35Connecticut~50K0.96×
36Mississippi~40K0.96×
37Nebraska~30K0.96×
38Kentucky~70K0.95×
39Hawaii~20K0.95×
40Tennessee~100K0.93×
41Nevada~50K0.93×
42Ohio~200K0.92×
43Iowa~40K0.92×
44New Jersey~100K0.91×
45Arizona~100K0.91×
46Indiana~90K0.91×
47Wisconsin~80K0.90×
48Florida~300K0.89×
49Illinois~200K0.88×
50Michigan~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Self-publishing, United States
0.87×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Self-publishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Self-publishing audience
#·InterestCategoryAffinity×
01International educationBusiness & Career17.28×
02Young-adult fictionLiterature7.60×
03Book discussion clubLiterature5.91×
04Graphic novelLiterature5.91×
05E-book readersTechnology & Electronics5.17×
06Psychological thrillerLiterature4.56×
07Short storyLiterature3.84×
08Diaper bagKids & Family3.53×
09Broadway theatreTravel & Leisure3.18×
10Natural skin careBeauty & Wellness3.16×
11DiaryKids & Family3.03×
12Planet FitnessSports2.70×
13Do it yourself (DIY)Home & Garden2.49×
14PoetryLiterature2.29×
15Fiction booksLiterature2.17×
16Harry PotterMovies & TV2.15×
17Skin careBeauty & Wellness2.10×
18SupermanMovies & TV1.96×
19SpotifyInternet & Social Media1.73×
20XInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Self-publishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Self-publishing audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.03×
Community OrientationOPEN1.85×
Design AffinityPREMIUM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Self-publishing audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.63×
Quality AwarenessPREMIUM0.66×
Convenience OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Self-publishing have in United States?

Self-publishing has an estimated audience of 5,561,107 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Self-publishing fans?

64.2% of Self-publishing fans are female, 35.8% are male, with an average age of 36.1 years.

03

Which brands do Self-publishing fans like most?

Self-publishing fans show strongest brand affinity for International education (17.28×), Do it yourself (DIY) (2.49×), and Superman (1.96×) over the country average.

04

Where do Self-publishing fans live in United States?

Self-publishing fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Self-publishing fans also like?

Beyond Self-publishing itself, the audience over-indexes on Do it yourself (DIY) (2.49×), Superman (1.96×), E-book readers (5.17×), and Young-adult fiction (7.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Self-publishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Self-publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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