Shurjoka Audience in Germany
Shurjoka has an estimated audience of 376,952 people in Germany. 57.4% are female, 42.6% are male, average age 30.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Handmade Gifts, Icon (magazine), Progressive rock, Product design, Staycation.
The average Shurjoka fan in Germany is 30.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Handmade Gifts, Icon (magazine), Progressive rock, with strongest over-indexing on Handmade Gifts (5.83× the country average). Demographically, the Shurjoka audience skews more female with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Person · Subtype: Social media influencer
Demographics of Shurjoka fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 30.9 |
| Estimated audience size | 376,952 |
Audience persona
The typical Shurjoka fan in Germany is more female, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Handmade Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,884 | 1.24× |
| Bayern | 52,854 | 0.87× |
| Baden-Württemberg | 47,001 | 0.91× |
| Niedersachsen | 46,751 | 1.28× |
| Hessen | 27,414 | 0.95× |
| Berlin | 20,558 | 1.22× |
| Sachsen | 18,686 | 1.01× |
| Rheinland-Pfalz | 16,467 | 0.87× |
| Schleswig-Holstein | 13,983 | 1.03× |
| Brandenburg | 12,298 | 1.05× |
| Sachsen-Anhalt | 8,606 | 0.88× |
| Hamburg | 8,502 | 1× |
| Thüringen | 8,493 | 0.88× |
| Saarland | 5,056 | 1.09× |
| Mecklenburg-Vorpommern | 4,133 | 0.57× |
| Bremen | 3,643 | 1.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Gifts | 5.83× | Kids & Family |
| Icon (magazine) | 4.66× | Arts & Culture |
| Progressive rock | 2.21× | Music & Radio |
| Product design | 1.92× | Business & Career |
| Staycation | 4.48× | Home & Garden |
| Hoorn | 5.83× | Travel & Leisure |
| Oral, Kazakhstan | 6× | Travel & Leisure |
| Grinch | 1.64× | Movies & TV |
| Faun (band) | 2.55× | Music & Radio |
| Goon | 3.27× | Movies & TV |
| Graham Greene (actor) | 1.94× | |
| Carrie (novel) | 2.64× | Literature |
| Stamp collecting | 2.34× | Home & Garden |
| Keeper (password manager) | 1.81× | Technology & Electronics |
| Superior Hiking Trail | 4.86× | Travel & Leisure |
| N'Golo Kanté | 2.29× | Sports |
| Graham Greene | 1.88× | Literature |
| Keck School of Medicine of USC | 4.18× | Business & Career |
| Google Home | 2.3× | Technology & Electronics |
| Pumuckl | 2.27× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.6 |
| Social Media Usage | JOY | 1.39 |
| Pet Ownership | JOY | 1.34 |
| Sports Activity | POWER | 1.34 |
| Early Adopter Mentality | POWER | 1.28 |
| Sustainability | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.3% |
| Austria | 5.5% |
| Switzerland | 2.7% |
See Shurjoka audiences in other countries
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Frequently asked questions
How many fans does Shurjoka have in Germany?
Shurjoka has an estimated audience of 376,952 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shurjoka fans?
57.4% of Shurjoka fans are female, 42.6% are male, with an average age of 30.9 years.
Which brands do Shurjoka fans like most?
Shurjoka fans show strongest brand affinity for Handmade Gifts (5.83×), Icon (magazine) (4.66×), and Progressive rock (2.21×) over the country average.
Where do Shurjoka fans live in Germany?
Shurjoka fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,884), Bayern (reach 52,854), and Baden-Württemberg (reach 47,001). These three regions account for the largest share of the active audience.
What other brands do Shurjoka fans also like?
Beyond Shurjoka itself, the audience over-indexes on Icon (magazine) (4.66×), Progressive rock (2.21×), Product design (1.92×), and Staycation (4.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shurjoka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.