Sign language Audience in Germany
Sign language has an estimated audience of 279,469 people in Germany. 57.7% are female, 42.3% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Curcuma, Pillow, Solo climbing, Progressive rock, Nationality.
The average Sign language fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Curcuma, Pillow, Solo climbing, with strongest over-indexing on Curcuma (13.29× the country average). Demographically, the Sign language audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Sign language fans
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.7 |
| Estimated audience size | 279,469 |
Audience persona
The typical Sign language fan in Germany is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Curcuma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,539 | 1.15× |
| Bayern | 40,558 | 0.9× |
| Baden-Württemberg | 35,907 | 0.94× |
| Niedersachsen | 28,170 | 1.04× |
| Hessen | 19,652 | 0.92× |
| Sachsen | 15,606 | 1.14× |
| Berlin | 13,581 | 1.09× |
| Rheinland-Pfalz | 13,008 | 0.93× |
| Schleswig-Holstein | 10,460 | 1.04× |
| Brandenburg | 9,149 | 1.06× |
| Hamburg | 7,043 | 1.12× |
| Thüringen | 6,694 | 0.94× |
| Sachsen-Anhalt | 6,576 | 0.91× |
| Mecklenburg-Vorpommern | 5,176 | 0.97× |
| Saarland | 2,849 | 0.83× |
| Bremen | 2,452 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curcuma | 13.29× | Food & Beverages |
| Pillow | 3.01× | Home & Garden |
| Solo climbing | 7.79× | Sports |
| Progressive rock | 2.92× | Music & Radio |
| Nationality | 3.88× | Politics & Society |
| Este, Veneto | 3.25× | Travel & Leisure |
| Natural rubber | 2.91× | Cars & Mobility |
| Christmas Gift | 1.52× | Kids & Family |
| Mothercare | 1.57× | Kids & Family |
| Corona (band) | 1.72× | Music & Radio |
| Geothermal heating | 3.41× | Home & Garden |
| Nurse education | 1.64× | Kids & Family |
| Cachorros | 5.36× | Pets & Animals |
| Samanyolu Haber | 2.59× | Movies & TV |
| Business English | 1.53× | Business & Career |
| Information technology consulting | 2.26× | Technology & Electronics |
| Gudrun Sjödén | 1.56× | Fashion & Accessoires |
| Newborn screening | 4.36× | Health |
| Steampunk | 1.87× | Fashion & Accessoires |
| fatherson | 14.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.99 |
| Spirituality | BALANCE | 1.62 |
| Sustainability | BALANCE | 1.61 |
| LGBTQ+ Identity | OPEN | 1.59 |
| Urban Lifestyle | OPEN | 1.56 |
| Pet Ownership | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| Brazil | 7.8% |
| United Kingdom | 5.9% |
See Sign language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Sign language have in Germany?
Sign language has an estimated audience of 279,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sign language fans?
57.7% of Sign language fans are female, 42.3% are male, with an average age of 41.7 years.
Which brands do Sign language fans like most?
Sign language fans show strongest brand affinity for Curcuma (13.29×), Pillow (3.01×), and Solo climbing (7.79×) over the country average.
Where do Sign language fans live in Germany?
Sign language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,539), Bayern (reach 40,558), and Baden-Württemberg (reach 35,907). These three regions account for the largest share of the active audience.
What other brands do Sign language fans also like?
Beyond Sign language itself, the audience over-indexes on Pillow (3.01×), Solo climbing (7.79×), Progressive rock (2.92×), and Nationality (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.