Rascasse Audience Intelligence

Sign language Audience in Germany

A data profile of the people who buy, follow and care about Sign language in Germany — modelled from more than twelve digital signal sources. Sign language has an estimated audience of 279,469 people in Germany.

#56among Language in Germany#6411among Topic in Germany#909in Politics & Society

The average Sign language fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Language school, Otorhinolaryngology, International English Language Testing System, with strongest over-indexing on Language school (9.46× the country average).

Demographically, the Sign language audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sign language fan in Germany is more female, around 41.7 years old, with strong Spirituality tendencies and a notable affinity for Language school.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sign language profile in Germany.

Audience size
279K
in Germany
Gender
57.7%♀
42.3% male
Age
41.7
average years
Country rank
#18269
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sign language fans

57.7% are female, 42.3% are male, average age 41.7.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Sign language audience in Germany
MetricValue
Female57.7%
Male42.3%
Average age41.7
Estimated audience size279,469
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Sign language audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3923%
40-4925%
50+22%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Sign language audience comes from Germany.

Worldwide audience distribution share by country for Sign language
CountryShare
United States18.4%
Brazil7.8%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sign language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sign language fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.12×
02Sachsen~20K1.10×
03Bremen~3K1.10×
04Hamburg~7K1.08×
05Berlin~10K1.04×
06Schleswig-Holstein~10K1.04×
07Brandenburg~9K1.04×
08Niedersachsen~30K1.02×
09Thüringen~7K0.99×
10Mecklenburg-Vorpommern~5K0.98×
11Rheinland-Pfalz~10K0.97×
12Baden-Württemberg~40K0.94×
13Sachsen-Anhalt~7K0.94×
14Saarland~3K0.94×
15Hessen~20K0.93×
16Bayern~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Sign language, Germany
0.89×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sign language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sign language audience
#·InterestCategoryAffinity×
01OtorhinolaryngologyHealth18.21×
02International English Language Testing SystemBusiness & Career9.80×
03Language schoolKids & Family9.46×
04Non-alcoholic beverageFood & Beverages7.14×
05BiochemistryBusiness & Career6.75×
06GeneticsKids & Family5.91×
07Web serverTechnology & Electronics4.92×
08DiaryKids & Family4.19×
09Political scienceBusiness & Career4.02×
10Preventive healthcareHealth3.14×
11Public transportCars & Mobility2.98×
12FlixBusCars & Mobility2.86×
13RedditInternet & Social Media2.65×
14Online newspaperNews2.44×
15TagesschauMovies & TV2.30×
16Deutsche BahnCars & Mobility1.95×
17CHECK24Business & Career1.93×
18Netto Marken-DiscountShopping1.77×
19PoliticsPolitics & Society1.77×
20CommerzbankBusiness & Career1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sign language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sign language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.10×
MindfulnessBALANCE2.06×
Community OrientationOPEN1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sign language audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
DIY MentalityTHRILL0.75×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sign language have in Germany?

Sign language has an estimated audience of 279,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sign language fans?

57.7% of Sign language fans are female, 42.3% are male, with an average age of 41.7 years.

03

Which brands do Sign language fans like most?

Sign language fans show strongest brand affinity for Language school (9.46×), Otorhinolaryngology (18.21×), and International English Language Testing System (9.8×) over the country average.

04

Where do Sign language fans live in Germany?

Sign language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Sign language fans also like?

Beyond Sign language itself, the audience over-indexes on Otorhinolaryngology (18.21×), International English Language Testing System (9.8×), Tagesschau (2.3×), and Non-alcoholic beverage (7.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Sign language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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