Sign language Audience in United States

Sign language has an estimated audience of 1,471,779 people in United States. 66.5% are female, 33.5% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Google News, Beetlejuice.

The average Sign language fan in United States is 39.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (4.39× the country average). Demographically, the Sign language audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Sign language fans

Demographic split for Sign language audience in United States
MetricValue
Female66.5%
Male33.5%
Average age39.8
Estimated audience size1,471,779

Audience persona

The typical Sign language fan in United States is more female, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Sign language in United States
RegionReachAffinity
Texas173,7521.37×
California169,2761.05×
Florida104,6251.05×
New York62,0560.75×
North Carolina49,6571.12×
Georgia49,4011.09×
Pennsylvania47,0920.95×
Illinois45,6070.93×
Ohio45,3471×
Arizona36,8041.22×
Michigan36,2310.94×
Tennessee36,2031.23×
Virginia32,7780.91×
Indiana32,0901.19×
New Jersey31,0740.83×
Washington29,2900.99×
Alabama28,8021.4×
Missouri24,7861.04×
Maryland23,0960.91×
South Carolina23,0141.04×
Oklahoma22,5631.38×
Louisiana22,1671.17×
Kentucky21,4951.16×
Massachusetts20,7530.72×
Colorado19,8890.86×
Wisconsin19,1090.86×
Minnesota18,6960.89×
Arkansas15,7811.3×
Oregon15,3080.91×
Nevada14,6141.03×
Mississippi14,5231.2×
Connecticut13,0580.88×
Kansas12,8321.11×
Utah11,3110.86×
Iowa11,2800.93×
West Virginia9,6741.41×
New Mexico8,8791.2×
Hawaii7,4741.18×
Nebraska6,8360.93×
Idaho6,5570.89×
Maine4,2550.81×
New Hampshire4,0350.7×
Alaska3,5861.14×
Montana3,5060.86×
South Dakota3,2550.96×
North Dakota3,1831.05×
Rhode Island3,0640.65×
Delaware2,9940.74×
Washington, District of Columbia2,9870.68×
Wyoming1,9700.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sign language audience
BrandAffinityCategory
Google Maps4.39×Internet & Social Media
Indeed.com3.98×Business & Career
Capital One3.8×Business & Career
Google News4.3×News
Beetlejuice3.35×Movies & TV
Enterprise Rent-A-Car3.84×Cars & Mobility
Diane Keaton3.73×Movies & TV
Stitch!6.01×Movies & TV
Khan Academy4.62×Business & Career
ICloud5.02×Technology & Electronics
CarGurus3.13×Cars & Mobility
Circle K3.71×Shopping
DeviantArt3.72×Internet & Social Media
Do it yourself (DIY)1.7×Home & Garden
AccuWeather3.22×Home & Garden
Pierce Brosnan6.01×Movies & TV
Genetics2.35×Kids & Family
Cameron Diaz6.01×Movies & TV
Google Earth4.79×Internet & Social Media
Dentistry2.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sign language audience
TraitClusterScore
Need for SecurityCONSERVATISM1.43
PatriotismCONSERVATISM1.32
SpiritualityBALANCE1.3
Quality AwarenessPREMIUM1.3
TravellingTHRILL1.26
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Sign language
CountryShare
United States18.4%
Brazil7.8%
United Kingdom5.9%

See Sign language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Sign language have in United States?

Sign language has an estimated audience of 1,471,779 people in United States, concentrated in Texas and California.

What is the gender split and age of Sign language fans?

66.5% of Sign language fans are female, 33.5% are male, with an average age of 39.8 years.

Which brands do Sign language fans like most?

Sign language fans show strongest brand affinity for Google Maps (4.39×), Indeed.com (3.98×), and Capital One (3.8×) over the country average.

Where do Sign language fans live in United States?

Sign language fans in United States are most concentrated in Texas (reach 173,752), California (reach 169,276), and Florida (reach 104,625). These three regions account for the largest share of the active audience.

What other brands do Sign language fans also like?

Beyond Sign language itself, the audience over-indexes on Indeed.com (3.98×), Capital One (3.8×), Google News (4.3×), and Beetlejuice (3.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.