Sign language Audience in United States

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Sign language has an estimated audience of 1,471,779 people in United States. 66.5% are female, 33.5% are male, average age 39.8. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Combat sport, Nationality, Bank account, Throne of Glass.

The average Sign language fan in United States is 39.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Combat sport, Nationality, with strongest over-indexing on Historic site (6.01× the country average). Demographically, the Sign language audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Sign language fans

Demographic split for Sign language audience in United States
MetricValue
Female66.5%
Male33.5%
Average age39.8
Estimated audience size1,471,779

Audience persona

The typical Sign language fan in United States is more female, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Sign language in United States
RegionReachAffinity
Texas173,7521.37×
California169,2761.05×
Florida104,6251.05×
New York62,0560.75×
North Carolina49,6571.12×
Georgia49,4011.09×
Pennsylvania47,0920.95×
Illinois45,6070.93×
Ohio45,3471×
Arizona36,8041.22×
Michigan36,2310.94×
Tennessee36,2031.23×
Virginia32,7780.91×
Indiana32,0901.19×
New Jersey31,0740.83×
Washington29,2900.99×
Alabama28,8021.4×
Missouri24,7861.04×
Maryland23,0960.91×
South Carolina23,0141.04×
Oklahoma22,5631.38×
Louisiana22,1671.17×
Kentucky21,4951.16×
Massachusetts20,7530.72×
Colorado19,8890.86×
Wisconsin19,1090.86×
Minnesota18,6960.89×
Arkansas15,7811.3×
Oregon15,3080.91×
Nevada14,6141.03×
Mississippi14,5231.2×
Connecticut13,0580.88×
Kansas12,8321.11×
Utah11,3110.86×
Iowa11,2800.93×
West Virginia9,6741.41×
New Mexico8,8791.2×
Hawaii7,4741.18×
Nebraska6,8360.93×
Idaho6,5570.89×
Maine4,2550.81×
New Hampshire4,0350.7×
Alaska3,5861.14×
Montana3,5060.86×
South Dakota3,2550.96×
North Dakota3,1831.05×
Rhode Island3,0640.65×
Delaware2,9940.74×
Washington, District of Columbia2,9870.68×
Wyoming1,9700.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sign language audience
BrandAffinityCategory
Historic site6.01×Arts & Culture
Combat sport1.5×Sports
Nationality1.92×Politics & Society
Bank account2.12×Business & Career
Throne of Glass6.01×Literature
Lulu 黃路梓茵2.18×Movies & TV
Kendra Scott2.31×Fashion & Accessoires
Hibachi6.01×Food & Beverages
Solo climbing5.14×Sports
Vocal harmony3.27×Music & Radio
Jesse Plemons2.32×Movies & TV
JDSU2.05×Business & Career
Governor of Michigan4.81×Politics & Society
Home staging3.26×Home & Garden
Goop3.28×Internet & Social Media
Grinch2.16×Movies & TV
Google Home3.39×Technology & Electronics
Home Bargains6.01×Shopping
Jeep Wagoneer2.84×Cars & Mobility
Fairy godmother3.49×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sign language audience
TraitClusterScore
Need for SecurityCONSERVATISM1.43
PatriotismCONSERVATISM1.32
SpiritualityBALANCE1.3
Quality AwarenessPREMIUM1.3
TravellingTHRILL1.26
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Sign language
CountryShare
United States18.4%
Brazil7.8%
United Kingdom5.9%

See Sign language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Sign language have in United States?

Sign language has an estimated audience of 1,471,779 people in United States, concentrated in Texas and California.

What is the gender split and age of Sign language fans?

66.5% of Sign language fans are female, 33.5% are male, with an average age of 39.8 years.

Which brands do Sign language fans like most?

Sign language fans show strongest brand affinity for Historic site (6.01×), Combat sport (1.5×), and Nationality (1.92×) over the country average.

Where do Sign language fans live in United States?

Sign language fans in United States are most concentrated in Texas (reach 173,752), California (reach 169,276), and Florida (reach 104,625). These three regions account for the largest share of the active audience.

What other brands do Sign language fans also like?

Beyond Sign language itself, the audience over-indexes on Combat sport (1.5×), Nationality (1.92×), Bank account (2.12×), and Throne of Glass (6.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.