Rascasse Audience Intelligence

Sign language Audience in United States

A data profile of the people who buy, follow and care about Sign language in United States — modelled from more than twelve digital signal sources. Sign language has an estimated audience of 1,471,779 people in United States.

#51among Language in United States#7361among Topic in United States#1110in Politics & Society

The average Sign language fan in United States is 39.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Genetics, Stitch!, Bob Evans, with strongest over-indexing on Genetics (2.27× the country average).

Demographically, the Sign language audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sign language fan in United States is more female, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Genetics.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sign language profile in United States.

Audience size
1.5M
in United States
Gender
66.5%♀
33.5% male
Age
39.8
average years
Country rank
#18021
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sign language fans

66.5% are female, 33.5% are male, average age 39.8.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Sign language audience in United States
MetricValue
Female66.5%
Male33.5%
Average age39.8
Estimated audience size1,471,779
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Sign language audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4920%
50+24%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Sign language audience comes from United States.

Worldwide audience distribution share by country for Sign language
CountryShare
United States18.4%
Brazil7.8%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sign language audience in United States is strongest.

Fig. 05

Top regions by affinity

Sign language fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.46×
02Alabama~30K1.42×
03Arkansas~20K1.40×
04West Virginia~9K1.38×
05Oklahoma~20K1.36×
06Kentucky~20K1.32×
07Mississippi~20K1.28×
08Indiana~30K1.24×
09New Mexico~9K1.24×
10Arizona~40K1.21×
11Louisiana~20K1.21×
12North Dakota~4K1.17×
13Alaska~4K1.16×
14Hawaii~7K1.15×
15Georgia~50K1.09×
16Tennessee~30K1.09×
17Kansas~10K1.09×
18North Carolina~50K1.08×
19Missouri~30K1.07×
20South Carolina~20K1.07×
21South Dakota~4K1.07×
22California~200K1.06×
23Nebraska~8K1.06×
24Nevada~10K1.05×
25Ohio~50K1.03×
26Iowa~10K1.00×
27Pennsylvania~50K0.93×
28Florida~90K0.91×
29Illinois~40K0.91×
30Virginia~30K0.91×
31Idaho~7K0.91×
32Michigan~30K0.90×
33Washington~30K0.90×
34Wyoming~2K0.89×
35Utah~10K0.88×
36Wisconsin~20K0.87×
37Montana~4K0.87×
38Maryland~20K0.86×
39Oregon~10K0.86×
40Connecticut~10K0.83×
41Colorado~20K0.82×
42Minnesota~20K0.82×
43Delaware~3K0.80×
44New Jersey~30K0.79×
45Maine~4K0.77×
46New Hampshire~4K0.72×
47Rhode Island~3K0.71×
48New York~60K0.70×
49Massachusetts~20K0.68×
50Washington, District of Columbia~3K0.63×
Fig. 06

Affinity by region

Affinity by region — Sign language, United States
0.63×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sign language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sign language audience
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages6.01×
02Kiernan ShipkaMovies & TV6.01×
03Bachelor in Paradise (TV series)Movies & TV6.01×
04Stitch!Movies & TV4.75×
05Outlet storeShopping3.11×
06Drudge ReportSports2.46×
07Non-alcoholic beverageFood & Beverages2.39×
08GeneticsKids & Family2.27×
09Microwave ovenHome & Garden2.20×
10High schoolBusiness & Career2.12×
11LibraryLiterature2.07×
12Master's degreeBusiness & Career2.04×
13LinuxTechnology & Electronics1.92×
14Charitable organizationPolitics & Society1.80×
15NostalgiaHome & Garden1.78×
16PharmacyBusiness & Career1.72×
17InnovationBusiness & Career1.71×
18Ace HardwareHome & Garden1.70×
19PowerballGames1.54×
20Nonprofit organizationPolitics & Society1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sign language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sign language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Need for SecurityCONSERVATISM1.55×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sign language audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.86×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sign language have in United States?

Sign language has an estimated audience of 1,471,779 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sign language fans?

66.5% of Sign language fans are female, 33.5% are male, with an average age of 39.8 years.

03

Which brands do Sign language fans like most?

Sign language fans show strongest brand affinity for Genetics (2.27×), Stitch! (4.75×), and Bob Evans (6.01×) over the country average.

04

Where do Sign language fans live in United States?

Sign language fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Sign language fans also like?

Beyond Sign language itself, the audience over-indexes on Stitch! (4.75×), Bob Evans (6.01×), High school (2.12×), and Nonprofit organization (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Sign language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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