Skyline Plaza Audience in Germany
Skyline Plaza has an estimated audience of 1,167,878 people in Germany. 60.1% are female, 39.9% are male, average age 40.7. Top regions: Hessen, Baden-Württemberg, Bayern. Top brand affinities: Oblivion (2013 film), Tagesschau, Bedroom furniture, Family, Stuttgart.
The average Skyline Plaza fan in Germany is 40.7 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Baden-Württemberg, Bayern. Top brand affinities include Oblivion (2013 film), Tagesschau, Bedroom furniture, with strongest over-indexing on Oblivion (2013 film) (5.55× the country average). Demographically, the Skyline Plaza audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Skyline Plaza fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 40.7 |
| Estimated audience size | 1,167,878 |
Audience persona
The typical Skyline Plaza fan in Germany is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Oblivion (2013 film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 875,909 | 12.76× |
| Baden-Württemberg | 69,498 | 0.44× |
| Bayern | 63,774 | 0.34× |
| Nordrhein-Westfalen | 60,559 | 0.24× |
| Rheinland-Pfalz | 41,811 | 0.71× |
| Niedersachsen | 14,034 | 0.12× |
| Berlin | 11,230 | 0.22× |
| Hamburg | 6,693 | 0.25× |
| Sachsen | 5,899 | 0.1× |
| Saarland | 4,563 | 0.32× |
| Thüringen | 4,427 | 0.15× |
| Schleswig-Holstein | 3,523 | 0.08× |
| Brandenburg | 2,331 | 0.06× |
| Sachsen-Anhalt | 1,812 | 0.06× |
| Mecklenburg-Vorpommern | 1,498 | 0.07× |
| Bremen | 743 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oblivion (2013 film) | 5.55× | Movies & TV |
| Tagesschau | 1.8× | Movies & TV |
| Bedroom furniture | 3.67× | Home & Garden |
| Family | 1.57× | Kids & Family |
| Stuttgart | 2.51× | Travel & Leisure |
| Tom Hardy | 5.33× | Movies & TV |
| Satire | 3.29× | Literature |
| Transfermarkt | 2.07× | Sports |
| Vacations | 2.08× | Travel & Leisure |
| Amanda Seyfried | 6.02× | Movies & TV |
| IKEA | 1.53× | Home & Garden |
| German language | 1.97× | Politics & Society |
| Hairstyle | 2.17× | Beauty & Wellness |
| North Rhine-Westphalia | 1.77× | Travel & Leisure |
| Ariana Grande | 3.4× | Music & Radio |
| Allgäu | 3.89× | Travel & Leisure |
| Hermès | 1.77× | Fashion & Accessoires |
| ImmoScout24 | 1.57× | Home & Garden |
| Hygiene | 2.07× | Beauty & Wellness |
| Shopping malls | 1.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.52 |
| Quality Awareness | PREMIUM | 1.37 |
| Indulgence | JOY | 1.32 |
| DIY Mentality | THRILL | 1.21 |
| Travelling | THRILL | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.7% |
| United Kingdom | 4.2% |
| China | 2.5% |
See Skyline Plaza audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Skyline Plaza have in Germany?
Skyline Plaza has an estimated audience of 1,167,878 people in Germany, concentrated in Hessen and Baden-Württemberg.
What is the gender split and age of Skyline Plaza fans?
60.1% of Skyline Plaza fans are female, 39.9% are male, with an average age of 40.7 years.
Which brands do Skyline Plaza fans like most?
Skyline Plaza fans show strongest brand affinity for Oblivion (2013 film) (5.55×), Tagesschau (1.8×), and Bedroom furniture (3.67×) over the country average.
Where do Skyline Plaza fans live in Germany?
Skyline Plaza fans in Germany are most concentrated in Hessen (reach 875,909), Baden-Württemberg (reach 69,498), and Bayern (reach 63,774). These three regions account for the largest share of the active audience.
What other brands do Skyline Plaza fans also like?
Beyond Skyline Plaza itself, the audience over-indexes on Tagesschau (1.8×), Bedroom furniture (3.67×), Family (1.57×), and Stuttgart (2.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Skyline Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.