Rascasse Audience Intelligence

Skyline Plaza Audience in Germany

A data profile of the people who buy, follow and care about Skyline Plaza in Germany — modelled from more than twelve digital signal sources. Skyline Plaza has an estimated audience of 1,163,561 people in Germany.

#20among Shopping mall in Germany#422among POI in Germany#195in Shopping

The average Skyline Plaza fan in Germany is 39.5 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Baden-Württemberg, Bayern.

Top brand affinities include Nature, Family, Bedroom furniture, with strongest over-indexing on Nature (2.28× the country average).

Demographically, the Skyline Plaza audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Skyline Plaza fan in Germany is more female, around 39.5 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Skyline Plaza profile in Germany.

Audience size
1.2M
in Germany
Gender
58.4%♀
41.6% male
Age
39.5
average years
Country rank
#5702
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skyline Plaza fans

58.4% are female, 41.6% are male, average age 39.5.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Skyline Plaza audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age39.5
Estimated audience size1,163,561
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Skyline Plaza audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Skyline Plaza audience comes from Germany.

Worldwide audience distribution share by country for Skyline Plaza
CountryShare
Germany80.9%
United Kingdom4.5%
China2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Skyline Plaza audience in Germany is strongest.

Fig. 05

Top regions by affinity

Skyline Plaza fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~800K13.54×
02Bremen~7K0.69×
03Rheinland-Pfalz~40K0.64×
04Mecklenburg-Vorpommern~10K0.54×
05Sachsen-Anhalt~10K0.50×
06Saarland~6K0.45×
07Brandenburg~10K0.42×
08Baden-Württemberg~60K0.37×
09Thüringen~10K0.36×
10Schleswig-Holstein~10K0.35×
11Hamburg~8K0.32×
12Bayern~50K0.29×
13Sachsen~10K0.27×
14Berlin~10K0.24×
15Nordrhein-Westfalen~50K0.21×
16Niedersachsen~20K0.19×
Fig. 06

Affinity by region

Affinity by region — Skyline Plaza, Germany
0.19×1.00×13.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skyline Plaza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skyline Plaza audience
#·InterestCategoryAffinity×
01Michelle RodriguezMovies & TV8.92×
02Oblivion (2013 film)Movies & TV6.18×
03Brie LarsonMovies & TV6.18×
04Tom HardyMovies & TV5.63×
05Amanda SeyfriedMovies & TV5.18×
06Kaufhaus des WestensShopping4.95×
07Bedroom furnitureHome & Garden4.47×
08VacationsTravel & Leisure2.31×
09LodgingTravel & Leisure2.29×
10NatureHome & Garden2.28×
11MSNNews2.24×
12RefrigeratorHome & Garden2.05×
13EmailTechnology & Electronics2.02×
14FamilyKids & Family1.99×
15VolunteeringPolitics & Society1.88×
16Shopping mallsShopping1.60×
17DüsseldorfTravel & Leisure1.57×
18Müller (company)Food & Beverages1.56×
19KitchenHome & Garden1.51×
20HermèsFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skyline Plaza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skyline Plaza audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.61×
Design AffinityPREMIUM1.39×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skyline Plaza audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
Sports ActivityPOWER0.87×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Skyline Plaza have in Germany?

Skyline Plaza has an estimated audience of 1,163,561 people in Germany, concentrated in Hessen and Baden-Württemberg.

02

What is the gender split and age of Skyline Plaza fans?

58.4% of Skyline Plaza fans are female, 41.6% are male, with an average age of 39.5 years.

03

Which brands do Skyline Plaza fans like most?

Skyline Plaza fans show strongest brand affinity for Nature (2.28×), Family (1.99×), and Bedroom furniture (4.47×) over the country average.

04

Where do Skyline Plaza fans live in Germany?

Skyline Plaza fans in Germany are most concentrated in Hessen (reach ~800K), Baden-Württemberg (reach ~60K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Skyline Plaza fans also like?

Beyond Skyline Plaza itself, the audience over-indexes on Family (1.99×), Bedroom furniture (4.47×), Oblivion (2013 film) (6.18×), and Vacations (2.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping mall audiences in Germany

See Skyline Plaza audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Skyline Plaza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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