Slim Chickens Audience in Germany
Slim Chickens has an estimated audience of 263,033 people in Germany. 47.7% are female, 52.3% are male, average age 36.3. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Burger King, KFC, Fast food, Subway, Pizza Hut.
The average Slim Chickens fan in Germany is 36.3 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Burger King, KFC, Fast food, with strongest over-indexing on Burger King (4.79× the country average). Demographically, the Slim Chickens audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants
Demographics of Slim Chickens fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 36.3 |
| Estimated audience size | 263,033 |
Audience persona
The typical Slim Chickens fan in Germany is balanced, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Burger King.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 122,849 | 10.65× |
| Brandenburg | 15,787 | 1.97× |
| Nordrhein-Westfalen | 15,572 | 0.28× |
| Bayern | 9,058 | 0.22× |
| Baden-Württemberg | 6,886 | 0.2× |
| Hessen | 6,778 | 0.34× |
| Niedersachsen | 5,741 | 0.23× |
| Sachsen | 3,112 | 0.25× |
| Rheinland-Pfalz | 2,985 | 0.23× |
| Hamburg | 2,167 | 0.37× |
| Sachsen-Anhalt | 1,996 | 0.3× |
| Schleswig-Holstein | 1,819 | 0.2× |
| Thüringen | 1,187 | 0.18× |
| Saarland | 639 | 0.2× |
| Mecklenburg-Vorpommern | 593 | 0.12× |
| Bremen | 579 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 4.79× | Food & Beverages |
| KFC | 5.72× | Food & Beverages |
| Fast food | 3.73× | Food & Beverages |
| Subway | 5× | Food & Beverages |
| Pizza Hut | 8.93× | Food & Beverages |
| Transfermarkt | 3× | Sports |
| Tagesschau | 2.06× | Movies & TV |
| Fried chicken | 8.75× | Food & Beverages |
| Sprite (soft drink) | 15.06× | Food & Beverages |
| Rossmann | 2.25× | Shopping |
| Cheeseburger | 6.6× | Food & Beverages |
| McDonald's | 2.65× | Food & Beverages |
| FIFA World Cup | 1.71× | Sports |
| Sustainable energy | 2.54× | Home & Garden |
| Spiegel Online | 1.66× | News |
| Fanta | 10.17× | Food & Beverages |
| McCafé | 6.13× | Food & Beverages |
| Drop shipping | 2.23× | Shopping |
| Renewable energy | 2.13× | Business & Career |
| UEFA Champions League | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.64 |
| Convenience Orientation | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.3 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.0% |
| United Kingdom | 23.9% |
| Germany | 3.4% |
See Slim Chickens audiences in other countries
More Fast food restaurants audiences in Germany
- Burger King (12,840,886)
- McDonald's (8,853,822)
- Subway (5,811,455)
- KFC (5,625,564)
- Nordsee (3,292,046)
Frequently asked questions
How many fans does Slim Chickens have in Germany?
Slim Chickens has an estimated audience of 263,033 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Slim Chickens fans?
47.7% of Slim Chickens fans are female, 52.3% are male, with an average age of 36.3 years.
Which brands do Slim Chickens fans like most?
Slim Chickens fans show strongest brand affinity for Burger King (4.79×), KFC (5.72×), and Fast food (3.73×) over the country average.
Where do Slim Chickens fans live in Germany?
Slim Chickens fans in Germany are most concentrated in Berlin (reach 122,849), Brandenburg (reach 15,787), and Nordrhein-Westfalen (reach 15,572). These three regions account for the largest share of the active audience.
What other brands do Slim Chickens fans also like?
Beyond Slim Chickens itself, the audience over-indexes on KFC (5.72×), Fast food (3.73×), Subway (5×), and Pizza Hut (8.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Slim Chickens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.