Slim Chickens Audience in Germany

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Slim Chickens has an estimated audience of 263,033 people in Germany. 47.7% are female, 52.3% are male, average age 36.3. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Keeper (password manager), CAC 40, Progressive rock, Combat sport, Roger Daltrey.

The average Slim Chickens fan in Germany is 36.3 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Keeper (password manager), CAC 40, Progressive rock, with strongest over-indexing on Keeper (password manager) (6.44× the country average). Demographically, the Slim Chickens audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Slim Chickens fans

Demographic split for Slim Chickens audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age36.3
Estimated audience size263,033

Audience persona

The typical Slim Chickens fan in Germany is balanced, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Keeper (password manager).

Top regions in Germany

Top regions ranked by reach for Slim Chickens in Germany
RegionReachAffinity
Berlin122,84910.65×
Brandenburg15,7871.97×
Nordrhein-Westfalen15,5720.28×
Bayern9,0580.22×
Baden-Württemberg6,8860.2×
Hessen6,7780.34×
Niedersachsen5,7410.23×
Sachsen3,1120.25×
Rheinland-Pfalz2,9850.23×
Hamburg2,1670.37×
Sachsen-Anhalt1,9960.3×
Schleswig-Holstein1,8190.2×
Thüringen1,1870.18×
Saarland6390.2×
Mecklenburg-Vorpommern5930.12×
Bremen5790.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slim Chickens audience
BrandAffinityCategory
Keeper (password manager)6.44×Technology & Electronics
CAC 402.1×Business & Career
Progressive rock2.14×Music & Radio
Combat sport1.69×Sports
Roger Daltrey10.17×Movies & TV
Arnold Palmer15.06×Sports
Unique Gifts1.55×Shopping
Stradivarius1.73×Shopping
Home Delivery2.65×Food & Beverages
EVO Fitness8.32×Sports
Birthday Gifts1.52×Kids & Family
Joko Winterscheidt3.91×Movies & TV
Oktay Kaynarca6.47×Movies & TV
Video izle2.53×
Tus, IranTravel & Leisure
Whist3.25×Games
Sixx1.85×Movies & TV
Bank account1.7×Business & Career
Picnic1.96×Kids & Family
Cachorro1.7×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slim Chickens audience
TraitClusterScore
IndulgenceJOY1.64
Convenience OrientationPREMIUM1.51
SustainabilityBALANCE1.39
Early Adopter MentalityPOWER1.3
Luxury OrientationPREMIUM1.24
Sports ActivityPOWER1.22

Worldwide distribution

Worldwide audience distribution share by country for Slim Chickens
CountryShare
United States71.0%
United Kingdom23.9%
Germany3.4%

See Slim Chickens audiences in other countries

More Fast food restaurants audiences in Germany

Frequently asked questions

How many fans does Slim Chickens have in Germany?

Slim Chickens has an estimated audience of 263,033 people in Germany, concentrated in Berlin and Brandenburg.

What is the gender split and age of Slim Chickens fans?

47.7% of Slim Chickens fans are female, 52.3% are male, with an average age of 36.3 years.

Which brands do Slim Chickens fans like most?

Slim Chickens fans show strongest brand affinity for Keeper (password manager) (6.44×), CAC 40 (2.1×), and Progressive rock (2.14×) over the country average.

Where do Slim Chickens fans live in Germany?

Slim Chickens fans in Germany are most concentrated in Berlin (reach 122,849), Brandenburg (reach 15,787), and Nordrhein-Westfalen (reach 15,572). These three regions account for the largest share of the active audience.

What other brands do Slim Chickens fans also like?

Beyond Slim Chickens itself, the audience over-indexes on CAC 40 (2.1×), Progressive rock (2.14×), Combat sport (1.69×), and Roger Daltrey (10.17×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Slim Chickens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.