Rascasse Audience Intelligence

Sparkasse Dortmund Target Market in Germany

A data profile of the people who buy, follow and care about Sparkasse Dortmund in Germany — modelled from more than twelve digital signal sources. Sparkasse Dortmund has an estimated audience of 234,636 people in Germany.

#53among Bank in Germany#2590among Brand in Germany#1354in Business & Career

The average Sparkasse Dortmund fan in Germany is 40.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Sparkasse, Dortmund, Nature, with strongest over-indexing on Sparkasse (8.12× the country average).

Demographically, the Sparkasse Dortmund audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sparkasse Dortmund fan in Germany is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sparkasse Dortmund profile in Germany.

Audience size
235K
in Germany
Gender
47.8%♀
52.2% male
Age
40.7
average years
Country rank
#20490
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sparkasse Dortmund

47.8% are female, 52.2% are male, average age 40.7.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Sparkasse Dortmund audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age40.7
Estimated audience size234,636
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Sparkasse Dortmund audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4926%
50+19%
Fig. 04

Worldwide distribution

96.2%

of the worldwide Sparkasse Dortmund audience comes from Germany.

Worldwide audience distribution share by country for Sparkasse Dortmund
CountryShare
Germany96.2%
Spain0.2%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sparkasse Dortmund audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sparkasse Dortmund customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K12.83×
02Bremen<1K0.41×
03Saarland~1K0.36×
04Niedersachsen~8K0.34×
05Hessen~6K0.34×
06Schleswig-Holstein~3K0.34×
07Hamburg~2K0.34×
08Mecklenburg-Vorpommern~1K0.30×
09Berlin~3K0.29×
10Rheinland-Pfalz~3K0.28×
11Thüringen~2K0.28×
12Sachsen-Anhalt~2K0.28×
13Brandenburg~2K0.25×
14Sachsen~2K0.20×
15Bayern~7K0.17×
16Baden-Württemberg~5K0.17×
Fig. 06

Affinity by region

Affinity by region — Sparkasse Dortmund, Germany
0.17×1.00×12.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sparkasse Dortmund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sparkasse Dortmund audience
#·InterestCategoryAffinity×
01SparkasseBusiness & Career8.12×
02DortmundTravel & Leisure4.94×
03RuhrTravel & Leisure3.63×
04Aral AGCars & Mobility2.89×
05TransfermarktSports2.76×
06EssoCars & Mobility2.63×
07RTL TelevisionMovies & TV2.60×
08NatureHome & Garden2.24×
09BankingBusiness & Career2.21×
10VacationsTravel & Leisure2.12×
11KauflandShopping2.03×
12North Rhine-WestphaliaTravel & Leisure2.02×
13ImmoweltHome & Garden2.00×
14PostbankBusiness & Career1.92×
15CommerzbankBusiness & Career1.88×
16FamilyKids & Family1.76×
17TagesschauMovies & TV1.73×
18AldiShopping1.73×
19REWEShopping1.65×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sparkasse Dortmund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sparkasse Dortmund audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.53×
Convenience OrientationPREMIUM1.20×
IndulgenceJOY1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sparkasse Dortmund audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
SustainabilityBALANCE0.73×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sparkasse Dortmund's target market in Germany?

Sparkasse Dortmund's target market in Germany covers an estimated 234,636 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Sparkasse Dortmund customers?

47.8% of the Sparkasse Dortmund audience are female, 52.2% are male, with an average age of 40.7 years.

03

Which brands do Sparkasse Dortmund fans like most?

Sparkasse Dortmund fans show strongest brand affinity for Sparkasse (8.12×), Dortmund (4.94×), and Nature (2.24×) over the country average.

04

Where do Sparkasse Dortmund fans live in Germany?

Sparkasse Dortmund fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Niedersachsen (reach ~8K), and Bayern (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Sparkasse Dortmund fans also like?

Beyond Sparkasse Dortmund itself, the audience over-indexes on Dortmund (4.94×), Nature (2.24×), Transfermarkt (2.76×), and Kaufland (2.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sparkasse Dortmund audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sparkasse Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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