Sparkasse Dortmund Audience in Germany
Sparkasse Dortmund has an estimated audience of 241,706 people in Germany. 47.7% are female, 52.3% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities: Sparkasse, Satire, German television comedy, Transfermarkt, Ruhr.
The average Sparkasse Dortmund fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hessen. Top brand affinities include Sparkasse, Satire, German television comedy, with strongest over-indexing on Sparkasse (7.07× the country average). Demographically, the Sparkasse Dortmund audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Sparkasse Dortmund fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.8 |
| Estimated audience size | 241,706 |
Audience persona
The typical Sparkasse Dortmund fan in Germany is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 181,280 | 12.86× |
| Niedersachsen | 7,155 | 0.3× |
| Hessen | 6,477 | 0.35× |
| Bayern | 5,970 | 0.15× |
| Baden-Württemberg | 4,695 | 0.14× |
| Berlin | 3,035 | 0.28× |
| Rheinland-Pfalz | 2,583 | 0.21× |
| Schleswig-Holstein | 2,527 | 0.29× |
| Hamburg | 1,763 | 0.32× |
| Sachsen | 1,401 | 0.12× |
| Thüringen | 1,027 | 0.17× |
| Brandenburg | 958 | 0.13× |
| Sachsen-Anhalt | 809 | 0.13× |
| Mecklenburg-Vorpommern | 766 | 0.17× |
| Bremen | 491 | 0.24× |
| Saarland | 407 | 0.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 7.07× | Business & Career |
| Satire | 6.59× | Literature |
| German television comedy | 7.83× | Movies & TV |
| Transfermarkt | 3.12× | Sports |
| Ruhr | 5.51× | Travel & Leisure |
| RTL Television | 3.39× | Movies & TV |
| Headphones | 5.49× | Technology & Electronics |
| Tagesschau | 1.85× | Movies & TV |
| Country rap | 5.36× | Music & Radio |
| Maine Coon | 4.15× | Pets & Animals |
| Catering | 3.86× | Food & Beverages |
| Vacations | 2.31× | Travel & Leisure |
| Allgäu | 4.82× | Travel & Leisure |
| Western Union | 3.35× | Business & Career |
| Felix Baumgartner | 3.64× | Sports |
| Aral AG | 1.9× | Cars & Mobility |
| Family | 1.56× | Kids & Family |
| Hygiene | 2.5× | Beauty & Wellness |
| Freeware | 2× | Technology & Electronics |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.09 |
| Indulgence | JOY | 1.04 |
| Family Orientation | CONSERVATISM | 1.04 |
| DIY Mentality | THRILL | 1.03 |
| Price Sensitivity | PREMIUM | 0.97 |
| Healthy Lifestyle | BALANCE | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.8% |
| Spain | 0.2% |
| China | 0.2% |
See Sparkasse Dortmund audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Sparkasse Dortmund have in Germany?
Sparkasse Dortmund has an estimated audience of 241,706 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Sparkasse Dortmund fans?
47.7% of Sparkasse Dortmund fans are female, 52.3% are male, with an average age of 40.8 years.
Which brands do Sparkasse Dortmund fans like most?
Sparkasse Dortmund fans show strongest brand affinity for Sparkasse (7.07×), Satire (6.59×), and German television comedy (7.83×) over the country average.
Where do Sparkasse Dortmund fans live in Germany?
Sparkasse Dortmund fans in Germany are most concentrated in Nordrhein-Westfalen (reach 181,280), Niedersachsen (reach 7,155), and Hessen (reach 6,477). These three regions account for the largest share of the active audience.
What other brands do Sparkasse Dortmund fans also like?
Beyond Sparkasse Dortmund itself, the audience over-indexes on Satire (6.59×), German television comedy (7.83×), Transfermarkt (3.12×), and Ruhr (5.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparkasse Dortmund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.