Sparkasse Hannover Audience in Germany
Sparkasse Hannover has an estimated audience of 312,061 people in Germany. 48.2% are female, 51.8% are male, average age 41.0. Top regions: Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities: Sparkasse, Satire, German television comedy, Headphones, Tagesschau.
The average Sparkasse Hannover fan in Germany is 41.0 years old, balanced, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Hamburg. Top brand affinities include Sparkasse, Satire, German television comedy, with strongest over-indexing on Sparkasse (7.07× the country average). Demographically, the Sparkasse Hannover audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Sparkasse Hannover fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 41.0 |
| Estimated audience size | 312,061 |
Audience persona
The typical Sparkasse Hannover fan in Germany is balanced, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 234,046 | 12.21× |
| Nordrhein-Westfalen | 12,356 | 0.18× |
| Hamburg | 8,514 | 1.21× |
| Hessen | 5,450 | 0.23× |
| Schleswig-Holstein | 4,470 | 0.4× |
| Bayern | 4,080 | 0.08× |
| Berlin | 3,362 | 0.24× |
| Baden-Württemberg | 3,036 | 0.07× |
| Sachsen-Anhalt | 2,456 | 0.3× |
| Mecklenburg-Vorpommern | 1,509 | 0.25× |
| Sachsen | 1,483 | 0.1× |
| Brandenburg | 1,162 | 0.12× |
| Bremen | 1,082 | 0.41× |
| Rheinland-Pfalz | 916 | 0.06× |
| Thüringen | 654 | 0.08× |
| Saarland | 238 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 7.07× | Business & Career |
| Satire | 7.71× | Literature |
| German television comedy | 8.47× | Movies & TV |
| Headphones | 6.4× | Technology & Electronics |
| Tagesschau | 2.25× | Movies & TV |
| RTL Television | 3.39× | Movies & TV |
| Country rap | 5.77× | Music & Radio |
| Hygiene | 2.9× | Beauty & Wellness |
| Felix Baumgartner | 3.94× | Sports |
| Allgäu | 4.87× | Travel & Leisure |
| Family | 1.63× | Kids & Family |
| Fachhochschule | 5.83× | Business & Career |
| Transfermarkt | 2.22× | Sports |
| Vacations | 2.22× | Travel & Leisure |
| Maine Coon | 3.61× | Pets & Animals |
| Western Union | 3.17× | Business & Career |
| REWE | 1.64× | Shopping |
| Aral AG | 1.84× | Cars & Mobility |
| Immowelt | 2.26× | Home & Garden |
| Freeware | 1.96× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.13 |
| Pet Ownership | JOY | 1.09 |
| DIY Mentality | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1.04 |
| Indulgence | JOY | 1 |
| Convenience Orientation | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.0% |
| Spain | 0.3% |
| Poland | 0.2% |
See Sparkasse Hannover audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Sparkasse Hannover have in Germany?
Sparkasse Hannover has an estimated audience of 312,061 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.
What is the gender split and age of Sparkasse Hannover fans?
48.2% of Sparkasse Hannover fans are female, 51.8% are male, with an average age of 41.0 years.
Which brands do Sparkasse Hannover fans like most?
Sparkasse Hannover fans show strongest brand affinity for Sparkasse (7.07×), Satire (7.71×), and German television comedy (8.47×) over the country average.
Where do Sparkasse Hannover fans live in Germany?
Sparkasse Hannover fans in Germany are most concentrated in Niedersachsen (reach 234,046), Nordrhein-Westfalen (reach 12,356), and Hamburg (reach 8,514). These three regions account for the largest share of the active audience.
What other brands do Sparkasse Hannover fans also like?
Beyond Sparkasse Hannover itself, the audience over-indexes on Satire (7.71×), German television comedy (8.47×), Headphones (6.4×), and Tagesschau (2.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparkasse Hannover. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.