Sparkasse KölnBonn Audience in Germany
Sparkasse KölnBonn has an estimated audience of 424,189 people in Germany. 50.7% are female, 49.3% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities: Gil Ofarim, Stradivarius, 7-Eleven, Esra Erol, Video izle.
The average Sparkasse KölnBonn fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Bayern. Top brand affinities include Gil Ofarim, Stradivarius, 7-Eleven, with strongest over-indexing on Gil Ofarim (1.56× the country average). Demographically, the Sparkasse KölnBonn audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Sparkasse KölnBonn fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 40.1 |
| Estimated audience size | 424,189 |
Audience persona
The typical Sparkasse KölnBonn fan in Germany is balanced, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 318,142 | 11.23× |
| Rheinland-Pfalz | 20,534 | 0.97× |
| Bayern | 16,133 | 0.24× |
| Hessen | 15,938 | 0.49× |
| Baden-Württemberg | 12,778 | 0.22× |
| Niedersachsen | 10,001 | 0.24× |
| Berlin | 9,038 | 0.48× |
| Sachsen-Anhalt | 4,839 | 0.44× |
| Sachsen | 4,377 | 0.21× |
| Hamburg | 3,424 | 0.36× |
| Schleswig-Holstein | 2,912 | 0.19× |
| Brandenburg | 2,240 | 0.17× |
| Mecklenburg-Vorpommern | 1,515 | 0.19× |
| Thüringen | 1,469 | 0.14× |
| Bremen | 1,081 | 0.3× |
| Saarland | 762 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.56× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| 7-Eleven | 5.14× | Shopping |
| Esra Erol | 4.01× | Movies & TV |
| Video izle | 1.96× | |
| Home Delivery | 1.54× | Food & Beverages |
| Emperor Entertainment Group | 1.67× | Business & Career |
| Superior Hiking Trail | 4.77× | Travel & Leisure |
| The Equalizer | 2.06× | Movies & TV |
| Coworking | 1.58× | Business & Career |
| Carrie (novel) | 2.11× | Literature |
| San Gil | 1.52× | Travel & Leisure |
| Samanyolu Haber | 1.61× | Movies & TV |
| Glashütte | 1.57× | Travel & Leisure |
| Medieval fantasy | 3.93× | Literature |
| Gender-neutral language | 1.88× | Politics & Society |
| Throne of Glass | 1.87× | Literature |
| Theocracy | 3.38× | Music & Radio |
| Knokke-Heist | 2.12× | Travel & Leisure |
| Competitive dance | 1.8× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.01 |
| Family Orientation | CONSERVATISM | 1 |
| Need for Security | CONSERVATISM | 1 |
| Sports Activity | POWER | 0.96 |
| Convenience Orientation | PREMIUM | 0.95 |
| Tradition | CONSERVATISM | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.6% |
| Spain | 0.3% |
| Netherlands | 0.2% |
See Sparkasse KölnBonn audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Sparkasse KölnBonn have in Germany?
Sparkasse KölnBonn has an estimated audience of 424,189 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Sparkasse KölnBonn fans?
50.7% of Sparkasse KölnBonn fans are female, 49.3% are male, with an average age of 40.1 years.
Which brands do Sparkasse KölnBonn fans like most?
Sparkasse KölnBonn fans show strongest brand affinity for Gil Ofarim (1.56×), Stradivarius (1.97×), and 7-Eleven (5.14×) over the country average.
Where do Sparkasse KölnBonn fans live in Germany?
Sparkasse KölnBonn fans in Germany are most concentrated in Nordrhein-Westfalen (reach 318,142), Rheinland-Pfalz (reach 20,534), and Bayern (reach 16,133). These three regions account for the largest share of the active audience.
What other brands do Sparkasse KölnBonn fans also like?
Beyond Sparkasse KölnBonn itself, the audience over-indexes on Stradivarius (1.97×), 7-Eleven (5.14×), Esra Erol (4.01×), and Video izle (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sparkasse KölnBonn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.