Rascasse Audience Intelligence

Sparkasse KölnBonn Target Market in Germany

A data profile of the people who buy, follow and care about Sparkasse KölnBonn in Germany — modelled from more than twelve digital signal sources. Sparkasse KölnBonn has an estimated audience of 411,541 people in Germany.

#38among Bank in Germany#1767among Brand in Germany#973in Business & Career

The average Sparkasse KölnBonn fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Hessen.

Top brand affinities include Sparkasse, Kaufland, Tagesschau, with strongest over-indexing on Sparkasse (5.88× the country average).

Demographically, the Sparkasse KölnBonn audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sparkasse KölnBonn fan in Germany is balanced, around 40.0 years old, with strong Need for Security tendencies and a notable affinity for Sparkasse.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sparkasse KölnBonn profile in Germany.

Audience size
412K
in Germany
Gender
50.2%♀
49.8% male
Age
40.0
average years
Country rank
#13700
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sparkasse KölnBonn

50.2% are female, 49.8% are male, average age 40.0.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Sparkasse KölnBonn audience in Germany
MetricValue
Female50.2%
Male49.8%
Average age40.0
Estimated audience size411,541
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Sparkasse KölnBonn audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4925%
50+18%
Fig. 04

Worldwide distribution

95.2%

of the worldwide Sparkasse KölnBonn audience comes from Germany.

Worldwide audience distribution share by country for Sparkasse KölnBonn
CountryShare
Germany95.2%
Spain0.4%
Netherlands0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sparkasse KölnBonn audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sparkasse KölnBonn customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K11.08×
02Rheinland-Pfalz~20K1.03×
03Hessen~20K0.51×
04Berlin~8K0.45×
05Sachsen-Anhalt~5K0.45×
06Hamburg~3K0.38×
07Bremen~1K0.37×
08Saarland~1K0.28×
09Niedersachsen~10K0.27×
10Mecklenburg-Vorpommern~2K0.25×
11Bayern~20K0.24×
12Sachsen~5K0.24×
13Schleswig-Holstein~4K0.24×
14Brandenburg~3K0.24×
15Thüringen~2K0.23×
16Baden-Württemberg~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Sparkasse KölnBonn, Germany
0.22×1.00×11.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sparkasse KölnBonn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sparkasse KölnBonn audience
#·InterestCategoryAffinity×
01SparkasseBusiness & Career5.88×
02Savings bankBusiness & Career3.39×
03SatireLiterature2.81×
04MSNNews2.48×
05Aral AGCars & Mobility2.47×
06EssoCars & Mobility2.45×
07RTL TelevisionMovies & TV2.26×
08Movie theaterMovies & TV2.23×
09PostbankBusiness & Career1.98×
10ImmoweltHome & Garden1.95×
11KauflandShopping1.93×
12BankingBusiness & Career1.85×
13DessertsFood & Beverages1.77×
14NatureHome & Garden1.74×
15North Rhine-WestphaliaTravel & Leisure1.74×
16REWEShopping1.70×
17CommerzbankBusiness & Career1.65×
18TransfermarktSports1.62×
19TagesschauMovies & TV1.57×
20AldiShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sparkasse KölnBonn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sparkasse KölnBonn audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.45×
PatriotismCONSERVATISM1.24×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sparkasse KölnBonn audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Sports ActivityPOWER0.76×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sparkasse KölnBonn's target market in Germany?

Sparkasse KölnBonn's target market in Germany covers an estimated 411,541 people, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Sparkasse KölnBonn customers?

50.2% of the Sparkasse KölnBonn audience are female, 49.8% are male, with an average age of 40.0 years.

03

Which brands do Sparkasse KölnBonn fans like most?

Sparkasse KölnBonn fans show strongest brand affinity for Sparkasse (5.88×), Kaufland (1.93×), and Tagesschau (1.57×) over the country average.

04

Where do Sparkasse KölnBonn fans live in Germany?

Sparkasse KölnBonn fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Rheinland-Pfalz (reach ~20K), and Hessen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sparkasse KölnBonn fans also like?

Beyond Sparkasse KölnBonn itself, the audience over-indexes on Kaufland (1.93×), Tagesschau (1.57×), REWE (1.7×), and Nature (1.74×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Sparkasse KölnBonn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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