Specialized Bicycle Components Audience in Germany
Specialized Bicycle Components has an estimated audience of 636,423 people in Germany. 32.5% are female, 67.5% are male, average age 39.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Racing bicycle, Bild, Bicycle touring, Trek Bicycle Corporation.
The average Specialized Bicycle Components fan in Germany is 39.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Racing bicycle, Bild, with strongest over-indexing on Borussia Dortmund (1.57× the country average). Demographically, the Specialized Bicycle Components audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Bicycle
Demographics of Specialized Bicycle Components fans
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 39.4 |
| Estimated audience size | 636,423 |
Audience persona
The typical Specialized Bicycle Components fan in Germany is more male, around 39.4 years old, with strong Sports Activity tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 214,271 | 1.81× |
| Nordrhein-Westfalen | 172,966 | 1.07× |
| Baden-Württemberg | 145,695 | 1.45× |
| Hessen | 73,702 | 1.31× |
| Niedersachsen | 57,242 | 0.8× |
| Sachsen | 42,504 | 1.18× |
| Rheinland-Pfalz | 41,011 | 1.11× |
| Thüringen | 26,660 | 1.42× |
| Schleswig-Holstein | 25,914 | 0.98× |
| Berlin | 22,499 | 0.68× |
| Hamburg | 16,783 | 1.01× |
| Sachsen-Anhalt | 14,198 | 0.74× |
| Brandenburg | 13,345 | 0.58× |
| Saarland | 7,543 | 0.83× |
| Mecklenburg-Vorpommern | 7,168 | 0.51× |
| Bremen | 3,186 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.57× | Sports |
| Racing bicycle | 4.72× | Sports |
| Bild | 1.93× | News |
| Bicycle touring | 4.04× | Sports |
| Trek Bicycle Corporation | 5.88× | Cars & Mobility |
| Obi (store) | 1.95× | Shopping |
| Road bicycle | 5.69× | Sports |
| Mobile app | 1.96× | Technology & Electronics |
| Edeka | 1.93× | Shopping |
| Škoda Auto | 2.59× | Cars & Mobility |
| Aldi | 1.86× | Shopping |
| Deutsche Bahn | 1.97× | Cars & Mobility |
| AutoScout24 | 2.04× | Cars & Mobility |
| FC Bayern Munich | 1.58× | Sports |
| Amazon.com | 1.78× | Shopping |
| ZDF | 2.26× | Movies & TV |
| Smartphones | 1.73× | Technology & Electronics |
| 1.79× | Internet & Social Media | |
| Europe | 1.59× | Travel & Leisure |
| Hornbach | 2.03× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.22 |
| DIY Mentality | THRILL | 1.13 |
| Travelling | THRILL | 1.12 |
| Career Orientation | POWER | 1.1 |
| Luxury Orientation | PREMIUM | 1.05 |
| Urban Lifestyle | OPEN | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 43.9% |
| Switzerland | 6.4% |
| Austria | 5.0% |
See Specialized Bicycle Components audiences in other countries
- Specialized Bicycle Components — United States
- Specialized Bicycle Components — United Kingdom
- Specialized Bicycle Components — France
- Specialized Bicycle Components — Italy
- Specialized Bicycle Components — Spain
- Specialized Bicycle Components — Brazil
- Specialized Bicycle Components — Japan
- Specialized Bicycle Components — South Korea
- Specialized Bicycle Components — India
More Bicycle audiences in Germany
- Shimano (2,380,311)
- Trek Bicycle Corporation (2,222,066)
- SRAM Corporation (1,926,613)
- Cervélo (1,468,362)
- Colnago (1,414,304)
Frequently asked questions
How many fans does Specialized Bicycle Components have in Germany?
Specialized Bicycle Components has an estimated audience of 636,423 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Specialized Bicycle Components fans?
32.5% of Specialized Bicycle Components fans are female, 67.5% are male, with an average age of 39.4 years.
Which brands do Specialized Bicycle Components fans like most?
Specialized Bicycle Components fans show strongest brand affinity for Borussia Dortmund (1.57×), Racing bicycle (4.72×), and Bild (1.93×) over the country average.
Where do Specialized Bicycle Components fans live in Germany?
Specialized Bicycle Components fans in Germany are most concentrated in Bayern (reach 214,271), Nordrhein-Westfalen (reach 172,966), and Baden-Württemberg (reach 145,695). These three regions account for the largest share of the active audience.
What other brands do Specialized Bicycle Components fans also like?
Beyond Specialized Bicycle Components itself, the audience over-indexes on Racing bicycle (4.72×), Bild (1.93×), Bicycle touring (4.04×), and Trek Bicycle Corporation (5.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Specialized Bicycle Components. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.