Rascasse Audience Intelligence

Sprengel Museum Audience in Germany

A data profile of the people who buy, follow and care about Sprengel Museum in Germany — modelled from more than twelve digital signal sources. Sprengel Museum has an estimated audience of 325,031 people in Germany.

#26among Museum in Germany#1522among POI in Germany#184in Arts & Culture

The average Sprengel Museum fan in Germany is 37.1 years old, balanced, and lives primarily in Niedersachsen.

The audience is concentrated in Niedersachsen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Tagesschau, Nature, Manchester Airport, with strongest over-indexing on Tagesschau (2.61× the country average).

Demographically, the Sprengel Museum audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sprengel Museum fan in Germany is balanced, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Tagesschau.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sprengel Museum profile in Germany.

Audience size
325K
in Germany
Gender
52.3%♀
47.7% male
Age
37.1
average years
Country rank
#16358
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sprengel Museum fans

52.3% are female, 47.7% are male, average age 37.1.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Sprengel Museum audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age37.1
Estimated audience size325,031
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Sprengel Museum audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3919%
40-4920%
50+16%
Fig. 04

Worldwide distribution

95.8%

of the worldwide Sprengel Museum audience comes from Germany.

Worldwide audience distribution share by country for Sprengel Museum
CountryShare
Germany95.8%
Netherlands0.8%
United States0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprengel Museum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sprengel Museum fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K10.88×
02Hamburg~9K1.20×
03Bremen~3K0.94×
04Saarland~3K0.75×
05Schleswig-Holstein~6K0.57×
06Thüringen~4K0.53×
07Mecklenburg-Vorpommern~3K0.52×
08Sachsen-Anhalt~4K0.49×
09Berlin~7K0.47×
10Brandenburg~4K0.45×
11Rheinland-Pfalz~7K0.41×
12Nordrhein-Westfalen~30K0.36×
13Sachsen~6K0.36×
14Hessen~8K0.33×
15Baden-Württemberg~10K0.24×
16Bayern~10K0.22×
Fig. 06

Affinity by region

Affinity by region — Sprengel Museum, Germany
0.22×1.00×10.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprengel Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprengel Museum audience
#·InterestCategoryAffinity×
01Manchester AirportTravel & Leisure98.23×
02Art museumArts & Culture3.78×
03VacationsTravel & Leisure2.87×
04Abstract artArts & Culture2.84×
05NatureHome & Garden2.81×
06TagesschauMovies & TV2.61×
07MSNNews2.53×
08VolunteeringPolitics & Society2.41×
09German languagePolitics & Society2.24×
10MuseumArts & Culture2.12×
11Contemporary artArts & Culture2.09×
12FocusNews2.08×
13TransfermarktSports1.98×
14LodgingTravel & Leisure1.98×
15Modern artArts & Culture1.92×
16FamilyKids & Family1.90×
17DrawingHome & Garden1.85×
18StuttgartTravel & Leisure1.78×
19EmailTechnology & Electronics1.59×
20News magazineNews1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprengel Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprengel Museum audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.42×
ExtroversionTHRILL1.39×
IndulgenceJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprengel Museum audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
Price SensitivityPREMIUM0.99×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sprengel Museum have in Germany?

Sprengel Museum has an estimated audience of 325,031 people in Germany, concentrated in Niedersachsen and Nordrhein-Westfalen.

02

What is the gender split and age of Sprengel Museum fans?

52.3% of Sprengel Museum fans are female, 47.7% are male, with an average age of 37.1 years.

03

Which brands do Sprengel Museum fans like most?

Sprengel Museum fans show strongest brand affinity for Tagesschau (2.61×), Nature (2.81×), and Manchester Airport (98.23×) over the country average.

04

Where do Sprengel Museum fans live in Germany?

Sprengel Museum fans in Germany are most concentrated in Niedersachsen (reach ~200K), Nordrhein-Westfalen (reach ~30K), and Bayern (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Sprengel Museum fans also like?

Beyond Sprengel Museum itself, the audience over-indexes on Nature (2.81×), Manchester Airport (98.23×), Vacations (2.87×), and Family (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See Sprengel Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sprengel Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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