Rascasse Audience Intelligence

Sprouts Farmers Market Target Market in Germany

A data profile of the people who buy, follow and care about Sprouts Farmers Market in Germany — modelled from more than twelve digital signal sources. Sprouts Farmers Market has an estimated audience of 51,319 people in Germany.

#76among Supermarket in Germany#5800among Brand in Germany#743in Shopping

The average Sprouts Farmers Market fan in Germany is 27.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include CM Punk, Magyar Televízió, Stress, with strongest over-indexing on CM Punk (216.92× the country average).

Demographically, the Sprouts Farmers Market audience skews more female with an average age of 27.9, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sprouts Farmers Market fan in Germany is more female, around 27.9 years old, with strong Sports Activity tendencies and a notable affinity for CM Punk.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Sprouts Farmers Market profile in Germany.

Audience size
51K
in Germany
Gender
69.3%♀
30.7% male
Age
27.9
average years
Country rank
#48580
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sprouts Farmers Market

69.3% are female, 30.7% are male, average age 27.9.

Fig. 02

Gender split

69.3%
Female
30.7%
Male
Demographic split for Sprouts Farmers Market audience in Germany
MetricValue
Female69.3%
Male30.7%
Average age27.9
Estimated audience size51,319
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Sprouts Farmers Market audience in Germany
Age bracketShare%
16-1958%
20-2915%
30-3912%
40-4910%
50+5%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Sprouts Farmers Market audience comes from Germany.

Worldwide audience distribution share by country for Sprouts Farmers Market
CountryShare
United States92.5%
Philippines0.8%
China0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sprouts Farmers Market audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sprouts Farmers Market customers by region in Germany
#RegionReachAffinity×
01Berlin~3K1.25×
02Bayern~10K1.23×
03Hessen~5K1.23×
04Rheinland-Pfalz~3K1.10×
05Bremen<1K1.05×
06Hamburg~1K1.02×
07Saarland<1K1.01×
08Baden-Württemberg~7K1.00×
09Schleswig-Holstein~2K0.98×
10Brandenburg~2K0.97×
11Sachsen-Anhalt~1K0.97×
12Thüringen~1K0.97×
13Mecklenburg-Vorpommern<1K0.96×
14Sachsen~2K0.90×
15Nordrhein-Westfalen~10K0.87×
16Niedersachsen~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Sprouts Farmers Market, Germany
0.86×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sprouts Farmers Market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sprouts Farmers Market audience
#·InterestCategoryAffinity×
01CM PunkSports216.92×
02Lisa VanderpumpMovies & TV38.43×
03Youfit Health ClubsBusiness & Career28.00×
04SquatchBeauty & Wellness22.72×
05Planter (farm implement)Home & Garden21.11×
06Shrimp farmingFood & Beverages19.73×
07Magyar TelevízióTechnology & Electronics19.49×
08StressHealth6.79×
09FarmhouseTravel & Leisure5.01×
10ThingiverseArts & Culture4.64×
11FlywheelHome & Garden4.03×
12Healthy LifestylesHealth3.97×
13Natural bodybuildingSports3.90×
14Activity trackerTechnology & Electronics3.58×
15Squat (exercise)Sports3.50×
16Gay LovePolitics & Society3.30×
17healthHealth3.24×
18PridePolitics & Society3.00×
19BarbellSports2.79×
20LivestockPets & Animals2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sprouts Farmers Market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sprouts Farmers Market audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.06×
MindfulnessBALANCE0.99×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sprouts Farmers Market audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.54×
DIY MentalityTHRILL0.55×
Social Media UsageJOY0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sprouts Farmers Market's target market in Germany?

Sprouts Farmers Market's target market in Germany covers an estimated 51,319 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sprouts Farmers Market customers?

69.3% of the Sprouts Farmers Market audience are female, 30.7% are male, with an average age of 27.9 years.

03

Which brands do Sprouts Farmers Market fans like most?

Sprouts Farmers Market fans show strongest brand affinity for CM Punk (216.92×), Magyar Televízió (19.49×), and Stress (6.79×) over the country average.

04

Where do Sprouts Farmers Market fans live in Germany?

Sprouts Farmers Market fans in Germany are most concentrated in Bayern (reach ~10K), Nordrhein-Westfalen (reach ~10K), and Baden-Württemberg (reach ~7K). These three regions account for the largest share of the active audience.

05

What other brands do Sprouts Farmers Market fans also like?

Beyond Sprouts Farmers Market itself, the audience over-indexes on Magyar Televízió (19.49×), Stress (6.79×), Shrimp farming (19.73×), and Natural bodybuilding (3.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in Germany

See Sprouts Farmers Market audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sprouts Farmers Market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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