SWR4 Rhein-Neckar Audience in Germany
SWR4 Rhein-Neckar has an estimated audience of 643,072 people in Germany. 49.8% are female, 50.2% are male, average age 42.0. Top brand affinities: Stradivarius, Israel, Time (magazine), Snow White (Fables), KLIX (AM).
Top brand affinities include Stradivarius, Israel, Time (magazine), with strongest over-indexing on Stradivarius (1.92× the country average). Demographically, the SWR4 Rhein-Neckar audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Category: Music & Radio · Type: Radio Station
Demographics of SWR4 Rhein-Neckar fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.0 |
| Estimated audience size | 643,072 |
Audience persona
The typical SWR4 Rhein-Neckar fan in Germany is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Stradivarius.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.92× | Shopping |
| Israel | 2.1× | Travel & Leisure |
| Time (magazine) | 1.59× | News |
| Snow White (Fables) | 1.76× | Literature |
| KLIX (AM) | 1.84× | Music & Radio |
| Home Delivery | 1.8× | Food & Beverages |
| Craiova | 4.5× | Travel & Leisure |
| Esra Erol | 3.21× | Movies & TV |
| Volvo V60 | 2.59× | Cars & Mobility |
| Corfu (regional unit) | 1.59× | Travel & Leisure |
| Emperor Entertainment Group | 1.83× | Business & Career |
| Keeper (password manager) | 2.08× | Technology & Electronics |
| Golem | 1.52× | Technology & Electronics |
| Theocracy | 4.77× | Music & Radio |
| Zagreb | 1.8× | Travel & Leisure |
| Figure painting (hobby) | 1.7× | Arts & Culture |
| Chalkidiki | 1.69× | Travel & Leisure |
| Coworking | 1.63× | Business & Career |
| Glashütte | 1.72× | Travel & Leisure |
| The Equalizer | 1.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.15 |
| Pet Ownership | JOY | 1.06 |
| Tradition | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 1.05 |
| Indulgence | JOY | 1.02 |
| Healthy Lifestyle | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.5% |
| Switzerland | 3.2% |
| France | 1.6% |
See SWR4 Rhein-Neckar audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
How to read this data
Audience size is the estimated number of people in Germany who actively search for SWR4 Rhein-Neckar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.