SWR4 Rhein-Neckar Audience in Germany
SWR4 Rhein-Neckar has an estimated audience of 643,072 people in Germany. 49.8% are female, 50.2% are male, average age 42.0. Top brand affinities: Tagesschau, Satire, German television comedy, Western Union, Pets.
Top brand affinities include Tagesschau, Satire, German television comedy, with strongest over-indexing on Tagesschau (2.99× the country average). Demographically, the SWR4 Rhein-Neckar audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Category: Music & Radio · Type: Radio Station
Demographics of SWR4 Rhein-Neckar fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 42.0 |
| Estimated audience size | 643,072 |
Audience persona
The typical SWR4 Rhein-Neckar fan in Germany is balanced, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.99× | Movies & TV |
| Satire | 5.99× | Literature |
| German television comedy | 6.36× | Movies & TV |
| Western Union | 3.64× | Business & Career |
| Pets | 1.52× | Pets & Animals |
| Vacations | 2.28× | Travel & Leisure |
| Family | 1.56× | Kids & Family |
| Hygiene | 2.44× | Beauty & Wellness |
| Automobiles | 1.52× | Cars & Mobility |
| Stuttgart | 2.35× | Travel & Leisure |
| Eintracht Frankfurt | 1.83× | Sports |
| North Rhine-Westphalia | 1.89× | Travel & Leisure |
| German language | 1.92× | Politics & Society |
| Allgäu | 3.9× | Travel & Leisure |
| Freeware | 1.78× | Technology & Electronics |
| Felix Baumgartner | 2.98× | Sports |
| Transfermarkt | 1.81× | Sports |
| Radio broadcasting | 2.48× | Music & Radio |
| Self care | 2.15× | Health |
| Hundeurlaub | 5.11× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.15 |
| Pet Ownership | JOY | 1.06 |
| Tradition | CONSERVATISM | 1.06 |
| Sports Activity | POWER | 1.05 |
| Indulgence | JOY | 1.02 |
| Healthy Lifestyle | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.5% |
| Switzerland | 3.2% |
| France | 1.6% |
See SWR4 Rhein-Neckar audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
How to read this data
Audience size is the estimated number of people in Germany who actively search for SWR4 Rhein-Neckar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.