A data profile of the people who buy, follow and care about SWR4 Rhein-Neckar in Germany — modelled from more than twelve digital signal sources. SWR4 Rhein-Neckar has an estimated audience of 699,709 people in Germany.
SWR4 Rhein-Neckar has an estimated audience of 699,709 people in Germany. 51.4% are female, 48.6% are male, average age 42.8. Top brand affinities: Tagesschau, Nature, Telegram, Family, Radio.
Top brand affinities include Tagesschau, Nature, Telegram, with strongest over-indexing on Tagesschau (2.17× the country average).
Demographically, the SWR4 Rhein-Neckar audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical SWR4 Rhein-Neckar fan in Germany is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
The key figures that characterise the SWR4 Rhein-Neckar profile in Germany.
51.4% are female, 48.6% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 42.8 |
| Estimated audience size | 699,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 25% |
of the worldwide SWR4 Rhein-Neckar audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 92.3% |
| Switzerland | 3.3% |
| France | 1.7% |
The strongest cross-interests of the SWR4 Rhein-Neckar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 3.56× | ||
| 02 | Satire | Literature | 2.68× | ||
| 03 | Volunteering | Politics & Society | 2.63× | ||
| 04 | Nature | Home & Garden | 2.31× | ||
| 05 | Western Union | Business & Career | 2.31× | ||
| 06 | Bayerischer Rundfunk | Movies & TV | 2.28× | ||
| 07 | Roland Kaiser | Music & Radio | 2.23× | ||
| 08 | Tagesschau | Movies & TV | 2.17× | ||
| 09 | Radio | Technology & Electronics | 2.12× | ||
| 10 | Vacations | Travel & Leisure | 2.08× | ||
| 11 | German language | Politics & Society | 1.98× | ||
| 12 | Transfermarkt | Sports | 1.93× | ||
| 13 | Müller (company) | Food & Beverages | 1.85× | ||
| 14 | Desserts | Food & Beverages | 1.76× | ||
| 15 | Family | Kids & Family | 1.74× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.71× | ||
| 17 | Kitchen | Home & Garden | 1.69× | ||
| 18 | Google Maps | Internet & Social Media | 1.66× | ||
| 19 | ZDF | Movies & TV | 1.62× | ||
| 20 | Düsseldorf | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.46× | |
| Need for Security | CONSERVATISM | 1.37× | |
| Spirituality | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Sustainability | BALANCE | 0.76× | |
| Sports Activity | POWER | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for SWR4 Rhein-Neckar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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