The Rose Audience in Germany
The Rose has an estimated audience of 268,290 people in Germany. 51.7% are female, 48.3% are male, average age 36.5. Top brand affinities: Gil Ofarim, KLIX (AM), Stradivarius, Handmade Gifts, Israel.
Top brand affinities include Gil Ofarim, KLIX (AM), Stradivarius, with strongest over-indexing on Gil Ofarim (1.72× the country average). Demographically, the The Rose audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Travelling.
Category: Music & Radio · Type: Person · Subtype: K-Pop
Demographics of The Rose fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 36.5 |
| Estimated audience size | 268,290 |
Audience persona
The typical The Rose fan in Germany is balanced, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.72× | Music & Radio |
| KLIX (AM) | 2.71× | Music & Radio |
| Stradivarius | 1.72× | Shopping |
| Handmade Gifts | 1.98× | Kids & Family |
| Israel | 1.85× | Travel & Leisure |
| Home Delivery | 2.13× | Food & Beverages |
| Buddy – The Buddy Holly Story | 3.34× | Music & Radio |
| Liberace | 3.99× | Music & Radio |
| Building insulation | 2.49× | Home & Garden |
| Edvard Grieg | 4.37× | Literature |
| Picnic | 1.89× | Kids & Family |
| Whataburger | 2.89× | Food & Beverages |
| San Gil | 2.03× | Travel & Leisure |
| Theocracy | 4.89× | Music & Radio |
| Alaska | 1.69× | Travel & Leisure |
| Volvo V60 | 2.22× | Cars & Mobility |
| Glashütte | 1.82× | Travel & Leisure |
| Staycation | 1.53× | Home & Garden |
| Hückelhoven | 3.17× | Travel & Leisure |
| Preacher (comics) | 2.65× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Travelling | THRILL | 1.11 |
| Tradition | CONSERVATISM | 1.11 |
| Sustainability | BALANCE | 1.08 |
| Patriotism | CONSERVATISM | 1.06 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 21.4% |
| Japan | 5.2% |
See The Rose audiences in other countries
More K-Pop audiences in Germany
- BTS (1,680,492)
- BLACKPINK (1,411,855)
- B.I (1,214,143)
- PENTAGON (435,875)
- BABYMONSTER (331,827)
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.