The Rose Audience in Germany
A data profile of the people who buy, follow and care about The Rose in Germany — modelled from more than twelve digital signal sources. The Rose has an estimated audience of 254,791 people in Germany.
The average The Rose fan in Germany is 35.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nature, Concerts, Family, with strongest over-indexing on Nature (2.32× the country average).
Demographically, the The Rose audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Rose fan in Germany is balanced, around 35.3 years old, with strong Tradition tendencies and a notable affinity for Nature.
At a glance
The key figures that characterise the The Rose profile in Germany.
Search interest · 12-month trend
Demographics of The Rose fans
53.0% are female, 47.0% are male, average age 35.3.
Gender split
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 35.3 |
| Estimated audience size | 254,791 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide The Rose audience comes from Germany.
| Country | Share |
|---|---|
| United States | 34.7% |
| United Kingdom | 21.2% |
| Japan | 5.6% |
Geography
Where the The Rose audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 2.18× | |
| 02 | Bayern | ~50K | 1.15× | |
| 03 | Hamburg | ~7K | 1.12× | |
| 04 | Baden-Württemberg | ~40K | 1.05× | |
| 05 | Hessen | ~20K | 1.01× | |
| 06 | Thüringen | ~7K | 0.99× | |
| 07 | Bremen | ~2K | 0.96× | |
| 08 | Rheinland-Pfalz | ~10K | 0.95× | |
| 09 | Sachsen | ~10K | 0.94× | |
| 10 | Nordrhein-Westfalen | ~50K | 0.92× | |
| 11 | Brandenburg | ~7K | 0.92× | |
| 12 | Saarland | ~3K | 0.88× | |
| 13 | Schleswig-Holstein | ~8K | 0.86× | |
| 14 | Niedersachsen | ~20K | 0.80× | |
| 15 | Mecklenburg-Vorpommern | ~4K | 0.79× | |
| 16 | Sachsen-Anhalt | ~5K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the The Rose audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurodance | Music & Radio | 2.86× | ||
| 02 | Concerts | Music & Radio | 2.84× | ||
| 03 | Vacations | Travel & Leisure | 2.33× | ||
| 04 | Nature | Home & Garden | 2.32× | ||
| 05 | K-pop | Music & Radio | 2.21× | ||
| 06 | Underground hip hop | Music & Radio | 1.93× | ||
| 07 | Millie Bobby Brown | Movies & TV | 1.85× | ||
| 08 | Anime convention | Literature | 1.81× | ||
| 09 | Music festivals | Music & Radio | 1.77× | ||
| 10 | Family | Kids & Family | 1.74× | ||
| 11 | Lodging | Travel & Leisure | 1.69× | ||
| 12 | Siberian Husky | Pets & Animals | 1.65× | ||
| 13 | Crochet | Home & Garden | 1.64× | ||
| 14 | French Bulldog | Pets & Animals | 1.63× | ||
| 15 | Zara | Shopping | 1.62× | ||
| 16 | German language | Politics & Society | 1.59× | ||
| 17 | Hugendubel | Shopping | 1.58× | ||
| 18 | Technology & Electronics | 1.56× | |||
| 19 | Livemusic | Music & Radio | 1.51× | ||
| 20 | Musical instrument | Music & Radio | 1.51× |
Personality of the The Rose audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.32× | |
| Extroversion | THRILL | 1.26× | |
| Spirituality | BALANCE | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.90× | |
| Sports Activity | POWER | 0.91× | |
| DIY Mentality | THRILL | 0.95× |
Frequently asked questions
How many fans does The Rose have in Germany?
The Rose has an estimated audience of 254,791 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Rose fans?
53.0% of The Rose fans are female, 47.0% are male, with an average age of 35.3 years.
Which brands do The Rose fans like most?
The Rose fans show strongest brand affinity for Nature (2.32×), Concerts (2.84×), and Family (1.74×) over the country average.
Where do The Rose fans live in Germany?
The Rose fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do The Rose fans also like?
Beyond The Rose itself, the audience over-indexes on Concerts (2.84×), Family (1.74×), Vacations (2.33×), and German language (1.59×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for The Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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