The Rose Audience in Germany
The Rose has an estimated audience of 268,290 people in Germany. 51.7% are female, 48.3% are male, average age 36.5. Top brand affinities: Lieferando.de, Vacations, Spiegel Online, Concerts, Self care.
Top brand affinities include Lieferando.de, Vacations, Spiegel Online, with strongest over-indexing on Lieferando.de (1.97× the country average). Demographically, the The Rose audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Travelling.
Category: Music & Radio · Type: Person · Subtype: K-Pop
Demographics of The Rose fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 36.5 |
| Estimated audience size | 268,290 |
Audience persona
The typical The Rose fan in Germany is balanced, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Lieferando.de.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lieferando.de | 1.97× | Food & Beverages |
| Vacations | 2.09× | Travel & Leisure |
| Spiegel Online | 1.58× | News |
| Concerts | 1.93× | Music & Radio |
| Self care | 2.25× | Health |
| Stuttgart | 2.03× | Travel & Leisure |
| German language | 1.72× | Politics & Society |
| North Rhine-Westphalia | 1.57× | Travel & Leisure |
| Hairstyle | 1.85× | Beauty & Wellness |
| Zendaya | 4.3× | Movies & TV |
| Street photography | 2.22× | Technology & Electronics |
| Musical instrument | 1.88× | Music & Radio |
| Walking | 2.48× | Sports |
| Hygiene | 1.81× | Beauty & Wellness |
| House music | 1.59× | Music & Radio |
| Zac Efron | 4.02× | Movies & TV |
| IHF World Men's Handball Championship | 1.89× | Sports |
| Radio broadcasting | 2.1× | Music & Radio |
| Livemusic | 1.66× | Music & Radio |
| Chihuahua (dog) | 1.9× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Travelling | THRILL | 1.11 |
| Tradition | CONSERVATISM | 1.11 |
| Sustainability | BALANCE | 1.08 |
| Patriotism | CONSERVATISM | 1.06 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| United Kingdom | 21.4% |
| Japan | 5.2% |
See The Rose audiences in other countries
More K-Pop audiences in Germany
- BTS (1,680,492)
- BLACKPINK (1,411,855)
- B.I (1,214,143)
- PENTAGON (435,875)
- BABYMONSTER (331,827)
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Rose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.