A data profile of the people who buy, follow and care about Tolk-Schau in Germany — modelled from more than twelve digital signal sources. Tolk-Schau has an estimated audience of 425,828 people in Germany.
The average Tolk-Schau fan in Germany is 42.4 years old, more female, and lives primarily in Schleswig-Holstein.
The audience is concentrated in Schleswig-Holstein, Hamburg, Baden-Württemberg.
Top brand affinities include Zoo, Nature, Family, with strongest over-indexing on Zoo (5.79× the country average).
Demographically, the Tolk-Schau audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tolk-Schau fan in Germany is more female, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Zoo.
The key figures that characterise the Tolk-Schau profile in Germany.
60.8% are female, 39.2% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 42.4 |
| Estimated audience size | 425,828 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Tolk-Schau audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 94.3% |
| Denmark | 4.2% |
| Switzerland | 0.1% |
Where the Tolk-Schau audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~200K | 11.68× | |
| 02 | Hamburg | ~30K | 2.61× | |
| 03 | Saarland | ~5K | 0.87× | |
| 04 | Bremen | ~3K | 0.70× | |
| 05 | Thüringen | ~7K | 0.65× | |
| 06 | Sachsen-Anhalt | ~7K | 0.61× | |
| 07 | Rheinland-Pfalz | ~10K | 0.57× | |
| 08 | Mecklenburg-Vorpommern | ~5K | 0.54× | |
| 09 | Brandenburg | ~7K | 0.50× | |
| 10 | Sachsen | ~9K | 0.43× | |
| 11 | Baden-Württemberg | ~20K | 0.36× | |
| 12 | Niedersachsen | ~10K | 0.33× | |
| 13 | Berlin | ~6K | 0.31× | |
| 14 | Bayern | ~20K | 0.30× | |
| 15 | Hessen | ~10K | 0.29× | |
| 16 | Nordrhein-Westfalen | ~20K | 0.18× |
The strongest cross-interests of the Tolk-Schau audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zoo | Kids & Family | 5.79× | ||
| 02 | Nordsee | Food & Beverages | 3.19× | ||
| 03 | Garden furniture | Home & Garden | 2.60× | ||
| 04 | Garden centre | Home & Garden | 2.57× | ||
| 05 | Nature | Home & Garden | 2.45× | ||
| 06 | MSN | News | 2.25× | ||
| 07 | Vacations | Travel & Leisure | 2.22× | ||
| 08 | Lodging | Travel & Leisure | 2.14× | ||
| 09 | Volunteering | Politics & Society | 2.01× | ||
| 10 | Müller (company) | Food & Beverages | 2.00× | ||
| 11 | Family | Kids & Family | 1.95× | ||
| 12 | Tagesschau | Movies & TV | 1.86× | ||
| 13 | Wetter.com | Home & Garden | 1.86× | ||
| 14 | Hardware store | Home & Garden | 1.83× | ||
| 15 | Tchibo | Shopping | 1.71× | ||
| 16 | Technology & Electronics | 1.67× | |||
| 17 | Düsseldorf | Travel & Leisure | 1.63× | ||
| 18 | German language | Politics & Society | 1.62× | ||
| 19 | Obi (store) | Shopping | 1.55× | ||
| 20 | Helene Fischer | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.40× | |
| Community Orientation | OPEN | 1.39× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Sports Activity | POWER | 0.84× | |
| Social Media Usage | JOY | 0.89× |
Tolk-Schau has an estimated audience of 425,828 people in Germany, concentrated in Schleswig-Holstein and Hamburg.
60.8% of Tolk-Schau fans are female, 39.2% are male, with an average age of 42.4 years.
Tolk-Schau fans show strongest brand affinity for Zoo (5.79×), Nature (2.45×), and Family (1.95×) over the country average.
Tolk-Schau fans in Germany are most concentrated in Schleswig-Holstein (reach ~200K), Hamburg (reach ~30K), and Baden-Württemberg (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Tolk-Schau itself, the audience over-indexes on Nature (2.45×), Family (1.95×), Tagesschau (1.86×), and Müller (company) (2×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Tolk-Schau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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