Rascasse Audience Intelligence

Ulmer Weihnachtsmarkt Audience in Germany

A data profile of the people who buy, follow and care about Ulmer Weihnachtsmarkt in Germany — modelled from more than twelve digital signal sources. Ulmer Weihnachtsmarkt has an estimated audience of 420,130 people in Germany.

#17among Volksfest in Germany#179among Event in Germany#1058in Travel & Leisure

The average Ulmer Weihnachtsmarkt fan in Germany is 37.7 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Telegram, Christmas market, Moodle, with strongest over-indexing on Telegram (5.93× the country average).

Demographically, the Ulmer Weihnachtsmarkt audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ulmer Weihnachtsmarkt fan in Germany is more female, around 37.7 years old, with strong Tradition tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: Event · Subtype: Volksfest

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ulmer Weihnachtsmarkt profile in Germany.

Audience size
420K
in Germany
Gender
55.2%♀
44.8% male
Age
37.7
average years
Country rank
#13451
Event in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ulmer Weihnachtsmarkt fans

55.2% are female, 44.8% are male, average age 37.7.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Ulmer Weihnachtsmarkt audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age37.7
Estimated audience size420,130
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Ulmer Weihnachtsmarkt audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4922%
50+14%
Fig. 04

Worldwide distribution

92.4%

of the worldwide Ulmer Weihnachtsmarkt audience comes from Germany.

Worldwide audience distribution share by country for Ulmer Weihnachtsmarkt
CountryShare
Germany92.4%
Switzerland3.5%
Austria1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ulmer Weihnachtsmarkt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ulmer Weihnachtsmarkt fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K8.78×
02Bayern~300K3.96×
03Bremen~3K0.71×
04Saarland~3K0.61×
05Hessen~20K0.60×
06Mecklenburg-Vorpommern~5K0.57×
07Sachsen-Anhalt~6K0.55×
08Rheinland-Pfalz~10K0.51×
09Thüringen~5K0.51×
10Brandenburg~6K0.48×
11Schleswig-Holstein~7K0.45×
12Hamburg~4K0.43×
13Sachsen~7K0.36×
14Berlin~6K0.34×
15Niedersachsen~10K0.28×
16Nordrhein-Westfalen~20K0.24×
Fig. 06

Affinity by region

Affinity by region — Ulmer Weihnachtsmarkt, Germany
0.24×1.00×8.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ulmer Weihnachtsmarkt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ulmer Weihnachtsmarkt audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family13.59×
02Scotland national football teamSports10.45×
03Christmas marketFood & Beverages7.51×
04MoodleTechnology & Electronics7.45×
05Ramadan (calendar month)Politics & Society7.42×
06Love ActuallyMovies & TV7.40×
07Earth DayPolitics & Society7.30×
08Christmas ornamentHome & Garden7.07×
09Small Business AdministrationBusiness & Career6.42×
10TelegramInternet & Social Media5.93×
11New Year's EveHome & Garden5.62×
12Heath LedgerMovies & TV5.60×
13Lindsey VonnSports4.93×
141. FC MagdeburgSports4.59×
15FundraisingBusiness & Career4.10×
16VacationsTravel & Leisure2.25×
17NatureHome & Garden2.18×
18TagesschauMovies & TV2.05×
19TransfermarktSports2.01×
20FamilyKids & Family1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ulmer Weihnachtsmarkt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ulmer Weihnachtsmarkt audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.54×
Community OrientationOPEN1.43×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ulmer Weihnachtsmarkt audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
SustainabilityBALANCE0.91×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ulmer Weihnachtsmarkt have in Germany?

Ulmer Weihnachtsmarkt has an estimated audience of 420,130 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Ulmer Weihnachtsmarkt fans?

55.2% of Ulmer Weihnachtsmarkt fans are female, 44.8% are male, with an average age of 37.7 years.

03

Which brands do Ulmer Weihnachtsmarkt fans like most?

Ulmer Weihnachtsmarkt fans show strongest brand affinity for Telegram (5.93×), Christmas market (7.51×), and Moodle (7.45×) over the country average.

04

Where do Ulmer Weihnachtsmarkt fans live in Germany?

Ulmer Weihnachtsmarkt fans in Germany are most concentrated in Baden-Württemberg (reach ~300K), Bayern (reach ~300K), and Nordrhein-Westfalen (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ulmer Weihnachtsmarkt fans also like?

Beyond Ulmer Weihnachtsmarkt itself, the audience over-indexes on Christmas market (7.51×), Moodle (7.45×), Lindsey Vonn (4.93×), and Love Actually (7.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Volksfest audiences in Germany

See Ulmer Weihnachtsmarkt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ulmer Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →