Ulmer Weihnachtsmarkt Audience in Germany
Ulmer Weihnachtsmarkt has an estimated audience of 384,887 people in Germany. 58.1% are female, 41.9% are male, average age 36.6. Top regions: Baden-Württemberg, Bayern, Hessen. Top brand affinities: Progressive rock, Goes, Home Office, Chalkidiki, Stradivarius.
The average Ulmer Weihnachtsmarkt fan in Germany is 36.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Hessen. Top brand affinities include Progressive rock, Goes, Home Office, with strongest over-indexing on Progressive rock (3× the country average). Demographically, the Ulmer Weihnachtsmarkt audience skews more female with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Event · Subtype: Volksfest
Demographics of Ulmer Weihnachtsmarkt fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 36.6 |
| Estimated audience size | 384,887 |
Audience persona
The typical Ulmer Weihnachtsmarkt fan in Germany is more female, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 288,666 | 8.65× |
| Bayern | 246,272 | 3.98× |
| Hessen | 19,119 | 0.65× |
| Nordrhein-Westfalen | 17,259 | 0.2× |
| Rheinland-Pfalz | 8,443 | 0.44× |
| Niedersachsen | 5,655 | 0.15× |
| Berlin | 4,491 | 0.26× |
| Sachsen | 3,395 | 0.18× |
| Hamburg | 2,508 | 0.29× |
| Thüringen | 1,715 | 0.17× |
| Schleswig-Holstein | 1,710 | 0.12× |
| Brandenburg | 1,686 | 0.14× |
| Saarland | 1,423 | 0.3× |
| Sachsen-Anhalt | 1,283 | 0.13× |
| Mecklenburg-Vorpommern | 1,044 | 0.14× |
| Bremen | 609 | 0.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3× | Music & Radio |
| Goes | 1.61× | Travel & Leisure |
| Home Office | 1.85× | Business & Career |
| Chalkidiki | 4.57× | Travel & Leisure |
| Stradivarius | 1.67× | Shopping |
| Time (magazine) | 1.93× | News |
| Israel | 1.78× | Travel & Leisure |
| Alaska | 2.81× | Travel & Leisure |
| Hawesko | 2.95× | Food & Beverages |
| JDSU | 2.48× | Business & Career |
| Golden Gate | 4× | Games |
| Google Analytics | 1.76× | Internet & Social Media |
| Home Delivery | 1.84× | Food & Beverages |
| Gran Torino | 2.92× | Movies & TV |
| Sailor | 2.84× | Travel & Leisure |
| Oliver Kahn | 1.99× | Sports |
| Noodle (Gorillaz) | 1.7× | Music & Radio |
| Stamp collecting | 2.72× | Home & Garden |
| Matala, Crete | 4.92× | Travel & Leisure |
| 12 Monkeys (TV series) | 3.14× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.72 |
| Patriotism | CONSERVATISM | 1.5 |
| Pet Ownership | JOY | 1.37 |
| Tradition | CONSERVATISM | 1.28 |
| Sports Activity | POWER | 1.21 |
| Sustainability | BALANCE | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.0% |
| Switzerland | 3.1% |
| Austria | 1.7% |
See Ulmer Weihnachtsmarkt audiences in other countries
More Volksfest audiences in Germany
- Oktoberfest (2,440,611)
- Cranger Kirmes (1,225,510)
- Mainfest (977,694)
- Stuttgarter Weihnachtsmarkt (781,376)
- Dortmunder Weihnachtsmarkt (668,629)
Frequently asked questions
How many fans does Ulmer Weihnachtsmarkt have in Germany?
Ulmer Weihnachtsmarkt has an estimated audience of 384,887 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Ulmer Weihnachtsmarkt fans?
58.1% of Ulmer Weihnachtsmarkt fans are female, 41.9% are male, with an average age of 36.6 years.
Which brands do Ulmer Weihnachtsmarkt fans like most?
Ulmer Weihnachtsmarkt fans show strongest brand affinity for Progressive rock (3×), Goes (1.61×), and Home Office (1.85×) over the country average.
Where do Ulmer Weihnachtsmarkt fans live in Germany?
Ulmer Weihnachtsmarkt fans in Germany are most concentrated in Baden-Württemberg (reach 288,666), Bayern (reach 246,272), and Hessen (reach 19,119). These three regions account for the largest share of the active audience.
What other brands do Ulmer Weihnachtsmarkt fans also like?
Beyond Ulmer Weihnachtsmarkt itself, the audience over-indexes on Goes (1.61×), Home Office (1.85×), Chalkidiki (4.57×), and Stradivarius (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ulmer Weihnachtsmarkt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.