A data profile of the people who buy, follow and care about Upper Peninsula of Michigan in Germany — modelled from more than twelve digital signal sources. Upper Peninsula of Michigan has an estimated audience of 12,767 people in Germany.
Upper Peninsula of Michigan has an estimated audience of 12,767 people in Germany. 56.0% are female, 44.0% are male, average age 39.1. Top brand affinities: Walmart, Ryanair, NFL, X, Religion.
Top brand affinities include Walmart, Ryanair, NFL, with strongest over-indexing on Walmart (12.68× the country average).
Demographically, the Upper Peninsula of Michigan audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Upper Peninsula of Michigan fan in Germany is more female, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Walmart.
The key figures that characterise the Upper Peninsula of Michigan profile in Germany.
56.0% are female, 44.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 39.1 |
| Estimated audience size | 12,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 12% |
of the worldwide Upper Peninsula of Michigan audience comes from Germany.
| Country | Share |
|---|---|
| United States | 88.3% |
| Canada | 2.2% |
| Taiwan | 1.9% |
The strongest cross-interests of the Upper Peninsula of Michigan audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walmart | Shopping | 12.68× | ||
| 02 | CNN | Movies & TV | 3.94× | ||
| 03 | NFL | Sports | 2.59× | ||
| 04 | Library | Literature | 2.47× | ||
| 05 | Ryanair | Travel & Leisure | 2.18× | ||
| 06 | Veterinary medicine | Business & Career | 2.08× | ||
| 07 | Jesus | Politics & Society | 2.08× | ||
| 08 | Airline | Travel & Leisure | 1.86× | ||
| 09 | Religion | Business & Career | 1.85× | ||
| 10 | Tradition | Politics & Society | 1.83× | ||
| 11 | Zoo | Kids & Family | 1.83× | ||
| 12 | Breaking news | Movies & TV | 1.78× | ||
| 13 | Cloud computing | Technology & Electronics | 1.78× | ||
| 14 | Microsoft | Technology & Electronics | 1.74× | ||
| 15 | Nonprofit organization | Politics & Society | 1.69× | ||
| 16 | Podcast | Music & Radio | 1.66× | ||
| 17 | X | Internet & Social Media | 1.60× | ||
| 18 | Fressnapf | Shopping | 1.56× | ||
| 19 | Documentary movies | Movies & TV | 1.55× | ||
| 20 | Medicine | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.85× | |
| Tradition | CONSERVATISM | 1.83× | |
| Urban Lifestyle | OPEN | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.69× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Upper Peninsula of Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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