Rascasse Audience Intelligence

Upper Peninsula of Michigan Audience in United States

A data profile of the people who buy, follow and care about Upper Peninsula of Michigan in United States — modelled from more than twelve digital signal sources. Upper Peninsula of Michigan has an estimated audience of 10,464,135 people in United States.

#209among POI in United States#303in Travel & Leisure

The average Upper Peninsula of Michigan fan in United States is 42.4 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Indiana, Illinois.

Top brand affinities include Detroit Tigers, Nonprofit organization, Detroit Red Wings, with strongest over-indexing on Detroit Tigers (2.87× the country average).

Demographically, the Upper Peninsula of Michigan audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Upper Peninsula of Michigan fan in United States is balanced, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Upper Peninsula of Michigan profile in United States.

Audience size
10.5M
in United States
Gender
54.4%♀
45.6% male
Age
42.4
average years
Country rank
#3422
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Upper Peninsula of Michigan fans

54.4% are female, 45.6% are male, average age 42.4.

Fig. 02

Gender split

54.4%
Female
45.6%
Male
Demographic split for Upper Peninsula of Michigan audience in United States
MetricValue
Female54.4%
Male45.6%
Average age42.4
Estimated audience size10,464,135
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Upper Peninsula of Michigan audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4925%
50+27%
Fig. 04

Worldwide distribution

88.3%

of the worldwide Upper Peninsula of Michigan audience comes from United States.

Worldwide audience distribution share by country for Upper Peninsula of Michigan
CountryShare
United States88.3%
Canada2.2%
Taiwan1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Upper Peninsula of Michigan audience in United States is strongest.

Fig. 05

Top regions by affinity

Upper Peninsula of Michigan fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~2M7.82×
02Indiana~1.5M7.48×
03Kentucky~400K2.80×
04Wisconsin~400K2.42×
05South Dakota~50K1.94×
06Minnesota~200K1.49×
07Illinois~500K1.48×
08Ohio~400K1.21×
09Iowa~100K1.15×
10Alaska~20K1.03×
11Vermont~20K1.02×
12North Dakota~20K1.01×
13Montana~30K0.96×
14West Virginia~40K0.92×
15Rhode Island~30K0.92×
16Delaware~30K0.92×
17Maine~30K0.91×
18Hawaii~40K0.90×
19New Hampshire~40K0.90×
20Nebraska~50K0.89×
21Idaho~50K0.89×
22New Mexico~50K0.88×
23Washington, District of Columbia~30K0.88×
24Mississippi~80K0.87×
25Arkansas~70K0.86×
26Kansas~70K0.85×
27Oklahoma~100K0.82×
28Nevada~80K0.82×
29Utah~80K0.82×
30Louisiana~100K0.81×
31Connecticut~80K0.80×
32Missouri~100K0.79×
33Alabama~100K0.78×
34Oregon~90K0.77×
35South Carolina~100K0.76×
36Tennessee~200K0.74×
37Colorado~100K0.73×
38Maryland~100K0.71×
39Arizona~100K0.69×
40Washington~100K0.68×
41Massachusetts~100K0.68×
42Pennsylvania~200K0.65×
43Virginia~200K0.65×
44North Carolina~200K0.64×
45New Jersey~200K0.64×
46Georgia~200K0.62×
47Florida~400K0.55×
48New York~300K0.50×
49Texas~400K0.46×
50California~500K0.40×
Fig. 06

Affinity by region

Affinity by region — Upper Peninsula of Michigan, United States
0.40×1.00×7.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Upper Peninsula of Michigan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Upper Peninsula of Michigan audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports4.41×
02Detroit TigersSports2.87×
03Detroit PistonsSports2.20×
04Royal familyPolitics & Society1.88×
05Angelina JolieMovies & TV1.79×
06Solar powerHome & Garden1.77×
07Discount TireShopping1.68×
08Amazon KindleLiterature1.67×
09Life insuranceBusiness & Career1.64×
10Sacramento KingsSports1.63×
11Health insuranceBusiness & Career1.62×
12Efficient energy useTechnology & Electronics1.62×
13Hardware storeHome & Garden1.61×
14Home insuranceBusiness & Career1.61×
15Dolly PartonMusic & Radio1.60×
16Charitable organizationPolitics & Society1.59×
17Online newspaperNews1.52×
18Red LobsterFood & Beverages1.52×
19Nonprofit organizationPolitics & Society1.50×
20Rail transportTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Upper Peninsula of Michigan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Upper Peninsula of Michigan audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
IndividualismJOY1.46×
DIY MentalityTHRILL1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Upper Peninsula of Michigan audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Sports ActivityPOWER0.75×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Upper Peninsula of Michigan have in United States?

Upper Peninsula of Michigan has an estimated audience of 10,464,135 people in United States, concentrated in Michigan and Indiana.

02

What is the gender split and age of Upper Peninsula of Michigan fans?

54.4% of Upper Peninsula of Michigan fans are female, 45.6% are male, with an average age of 42.4 years.

03

Which brands do Upper Peninsula of Michigan fans like most?

Upper Peninsula of Michigan fans show strongest brand affinity for Detroit Tigers (2.87×), Nonprofit organization (1.5×), and Detroit Red Wings (4.41×) over the country average.

04

Where do Upper Peninsula of Michigan fans live in United States?

Upper Peninsula of Michigan fans in United States are most concentrated in Michigan (reach ~2M), Indiana (reach ~1.5M), and Illinois (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Upper Peninsula of Michigan fans also like?

Beyond Upper Peninsula of Michigan itself, the audience over-indexes on Nonprofit organization (1.5×), Detroit Red Wings (4.41×), Detroit Pistons (2.2×), and Hardware store (1.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Upper Peninsula of Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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