Upper Peninsula of Michigan Audience in United States

Upper Peninsula of Michigan logo

Upper Peninsula of Michigan has an estimated audience of 10,464,135 people in United States. 54.4% are female, 45.6% are male, average age 42.4. Top regions: Michigan, Indiana, Illinois. Top brand affinities: JTV (Indonesia), Laguna (province), Israeli cuisine, Totally Spies!, John Key.

The average Upper Peninsula of Michigan fan in United States is 42.4 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Indiana, Illinois. Top brand affinities include JTV (Indonesia), Laguna (province), Israeli cuisine, with strongest over-indexing on JTV (Indonesia) (2× the country average). Demographically, the Upper Peninsula of Michigan audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Upper Peninsula of Michigan fans

Demographic split for Upper Peninsula of Michigan audience in United States
MetricValue
Female54.4%
Male45.6%
Average age42.4
Estimated audience size10,464,135

Audience persona

The typical Upper Peninsula of Michigan fan in United States is balanced, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for JTV (Indonesia).

Top regions in United States

Top regions ranked by reach for Upper Peninsula of Michigan in United States
RegionReachAffinity
Michigan2,174,7657.95×
Indiana1,616,8298.46×
Illinois615,0301.76×
Wisconsin462,5892.94×
Ohio426,8401.32×
Kentucky419,0493.19×
Florida310,4150.44×
Minnesota267,6071.78×
Texas253,1490.28×
California211,6360.18×
New York187,4290.32×
Pennsylvania162,7350.46×
North Carolina129,9240.41×
Georgia122,1760.38×
Missouri107,2020.64×
Tennessee106,9240.51×
Iowa99,8901.16×
Virginia99,5810.39×
Colorado80,2130.49×
Arizona76,9180.36×
New Jersey74,5110.28×
South Dakota64,0852.65×
Massachusetts61,8010.3×
Maryland60,9730.34×
Washington54,5830.26×
South Carolina50,2860.32×
Alabama47,2570.32×
Oregon46,5370.39×
Arkansas44,3850.51×
Louisiana40,1910.3×
Oklahoma39,2730.34×
Kansas38,0970.46×
Mississippi33,3080.39×
Nebraska30,1090.57×
Connecticut30,0630.29×
Utah27,7560.3×
West Virginia25,5330.52×
Nevada25,1410.25×
Alaska23,5201.05×
Idaho21,7650.41×
North Dakota21,3470.99×
Hawaii20,7910.46×
Montana20,5030.71×
New Mexico20,4930.39×
New Hampshire19,4200.47×
Wyoming19,0661.23×
Rhode Island18,7520.56×
Maine18,7410.5×
Vermont18,4441×
Delaware16,7930.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Upper Peninsula of Michigan audience
BrandAffinityCategory
JTV (Indonesia)2×
Laguna (province)3.85×
Israeli cuisine1.66×Food & Beverages
Totally Spies!1.65×Movies & TV
John Key1.93×Politics & Society
JcrOffroad1.61×Shopping
Canino1.62×Travel & Leisure
Brian Grazer1.56×Movies & TV
Jbc1.83×Kids & Family
Iztaccihuatl1.72×
The Dale Jr. Foundation1.79×
JBK Horse Shows1.64×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Upper Peninsula of Michigan audience
TraitClusterScore
Family OrientationCONSERVATISM1.13
Need for SecurityCONSERVATISM1.08
Price SensitivityPREMIUM1.03
Risk AppetiteTHRILL1.02
Quality AwarenessPREMIUM1.02
Social Media UsageJOY1

Worldwide distribution

Worldwide audience distribution share by country for Upper Peninsula of Michigan
CountryShare
United States88.3%
Canada2.2%
Taiwan1.9%

See Upper Peninsula of Michigan audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Upper Peninsula of Michigan have in United States?

Upper Peninsula of Michigan has an estimated audience of 10,464,135 people in United States, concentrated in Michigan and Indiana.

What is the gender split and age of Upper Peninsula of Michigan fans?

54.4% of Upper Peninsula of Michigan fans are female, 45.6% are male, with an average age of 42.4 years.

Which brands do Upper Peninsula of Michigan fans like most?

Upper Peninsula of Michigan fans show strongest brand affinity for JTV (Indonesia) (2×), Laguna (province) (3.85×), and Israeli cuisine (1.66×) over the country average.

Where do Upper Peninsula of Michigan fans live in United States?

Upper Peninsula of Michigan fans in United States are most concentrated in Michigan (reach 2,174,765), Indiana (reach 1,616,829), and Illinois (reach 615,030). These three regions account for the largest share of the active audience.

What other brands do Upper Peninsula of Michigan fans also like?

Beyond Upper Peninsula of Michigan itself, the audience over-indexes on Laguna (province) (3.85×), Israeli cuisine (1.66×), Totally Spies! (1.65×), and John Key (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Upper Peninsula of Michigan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.