Rascasse Audience Intelligence

Urban area Audience in Germany

A data profile of the people who buy, follow and care about Urban area in Germany — modelled from more than twelve digital signal sources. Urban area has an estimated audience of 1,029,263 people in Germany.

#3095among Topic in Germany#504in Travel & Leisure

The average Urban area fan in Germany is 35.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, MSV Duisburg, Non-alcoholic beverage, with strongest over-indexing on Robert Redford (2.44× the country average).

Demographically, the Urban area audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Urban area fan in Germany is more male, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Robert Redford.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban area profile in Germany.

Audience size
1M
in Germany
Gender
41.9%♀
58.1% male
Age
35.6
average years
Country rank
#6361
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban area fans

41.9% are female, 58.1% are male, average age 35.6.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Urban area audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age35.6
Estimated audience size1,029,263
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Urban area audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3920%
40-4920%
50+11%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Urban area audience comes from Germany.

Worldwide audience distribution share by country for Urban area
CountryShare
United States29.5%
Taiwan4.5%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban area audience in Germany is strongest.

Fig. 05

Top regions by affinity

Urban area fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.38×
02Saarland~20K1.24×
03Hessen~90K1.12×
04Mecklenburg-Vorpommern~20K1.04×
05Nordrhein-Westfalen~200K1.03×
06Thüringen~30K1.01×
07Sachsen-Anhalt~30K1.00×
08Berlin~50K0.99×
09Brandenburg~30K0.94×
10Hamburg~20K0.92×
11Schleswig-Holstein~30K0.91×
12Rheinland-Pfalz~50K0.88×
13Sachsen~40K0.86×
14Bayern~100K0.83×
15Baden-Württemberg~100K0.81×
16Niedersachsen~80K0.80×
Fig. 06

Affinity by region

Affinity by region — Urban area, Germany
0.80×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban area audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.34×
02MSV DuisburgSports2.90×
03Ryan GoslingMovies & TV2.66×
04Sandra BullockMovies & TV2.47×
05Robert RedfordMovies & TV2.44×
06NordseeFood & Beverages2.17×
07Public transportCars & Mobility2.11×
08Hape KerkelingMovies & TV2.07×
09LibraryLiterature1.99×
10Garden centreHome & Garden1.90×
11In aller FreundschaftMovies & TV1.90×
12Electric bicycleCars & Mobility1.82×
13Rail transportTravel & Leisure1.67×
14Der TagesspiegelNews1.65×
15Efficient energy useTechnology & Electronics1.63×
16Jürgen KloppSports1.62×
17Aral AGCars & Mobility1.59×
18InnovationBusiness & Career1.53×
19Udo LindenbergMusic & Radio1.53×
20Solar energyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban area audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
Community OrientationOPEN1.41×
Early Adopter MentalityPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban area audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.58×
Risk AppetiteTHRILL0.60×
Price SensitivityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban area have in Germany?

Urban area has an estimated audience of 1,029,263 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Urban area fans?

41.9% of Urban area fans are female, 58.1% are male, with an average age of 35.6 years.

03

Which brands do Urban area fans like most?

Urban area fans show strongest brand affinity for Robert Redford (2.44×), MSV Duisburg (2.9×), and Non-alcoholic beverage (3.34×) over the country average.

04

Where do Urban area fans live in Germany?

Urban area fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Urban area fans also like?

Beyond Urban area itself, the audience over-indexes on MSV Duisburg (2.9×), Non-alcoholic beverage (3.34×), Public transport (2.11×), and Garden centre (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Urban area audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Urban area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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