Urban area Audience in United States

Urban area logo

Urban area has an estimated audience of 10,449,600 people in United States. 55.4% are female, 44.6% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: JC Whitney, Gemma Ward, Otto Graham, JcrOffroad, Albert Hammond, Jr..

The average Urban area fan in United States is 36.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JC Whitney, Gemma Ward, Otto Graham, with strongest over-indexing on JC Whitney (2.19× the country average). Demographically, the Urban area audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Urban area fans

Demographic split for Urban area audience in United States
MetricValue
Female55.4%
Male44.6%
Average age36.8
Estimated audience size10,449,600

Audience persona

The typical Urban area fan in United States is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for JC Whitney.

Top regions in United States

Top regions ranked by reach for Urban area in United States
RegionReachAffinity
California1,569,7101.37×
Texas1,339,9481.49×
Florida963,7131.36×
New York768,6871.32×
Georgia452,2461.4×
Pennsylvania424,1721.21×
Illinois423,2421.22×
New Jersey394,3611.48×
North Carolina377,3831.2×
Virginia338,6491.33×
Ohio306,3850.95×
Michigan293,3561.07×
Maryland287,2021.6×
Arizona227,3151.07×
Indiana222,6681.17×
Washington205,6310.98×
South Carolina195,3071.24×
Tennessee188,5530.9×
Massachusetts186,9610.91×
Louisiana185,9301.38×
Alabama141,3710.97×
Colorado139,6140.85×
Missouri138,4110.82×
Minnesota131,9700.88×
Wisconsin131,0540.83×
Connecticut125,3071.2×
Kentucky121,2660.93×
Oklahoma112,4260.97×
Mississippi106,6281.24×
Oregon97,8750.82×
Nevada97,7730.97×
Kansas84,4651.03×
Arkansas80,9320.94×
Utah69,1100.74×
Iowa60,7020.71×
Hawaii52,7731.17×
Nebraska48,9580.93×
West Virginia46,1500.95×
New Mexico43,2150.82×
Rhode Island33,3181×
Delaware32,8821.14×
New Hampshire30,9840.75×
Idaho30,7790.59×
Washington, District of Columbia30,3370.97×
Maine26,5030.71×
North Dakota16,4340.77×
South Dakota14,6770.61×
Montana11,8950.41×
Alaska11,0870.5×
Vermont10,7010.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban area audience
BrandAffinityCategory
JC Whitney2.19×Shopping
Gemma Ward1.69×Fashion & Accessoires
Otto Graham1.72×Sports
JcrOffroad1.55×Shopping
Albert Hammond, Jr.1.58×Music & Radio
16 and Pregnant1.58×Movies & TV
The Specials1.56×Music & Radio
Coolhunting1.51×Business & Career
Cory Morrow1.5×Music & Radio
Cadaqués1.63×Travel & Leisure
Cagnes-sur-Mer1.6×Travel & Leisure
Treviso1.52×Travel & Leisure
Jebel Ali Free Zone1.51×Business & Career
cazin.net1.64×News
Cacciucco1.55×Food & Beverages
Kashan1.61×Travel & Leisure
JBPM1.61×
On Horsemanship2.52×Literature
Menina Cachos1.59×
Paa Kwesi Nduom1.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban area audience
TraitClusterScore
IndulgenceJOY1.46
Luxury OrientationPREMIUM1.19
IndividualismJOY1.18
Quality AwarenessPREMIUM1.17
Urban LifestyleOPEN1.14
Early Adopter MentalityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Urban area
CountryShare
United States29.5%
Taiwan4.5%
United Kingdom4.2%

See Urban area audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Urban area have in United States?

Urban area has an estimated audience of 10,449,600 people in United States, concentrated in California and Texas.

What is the gender split and age of Urban area fans?

55.4% of Urban area fans are female, 44.6% are male, with an average age of 36.8 years.

Which brands do Urban area fans like most?

Urban area fans show strongest brand affinity for JC Whitney (2.19×), Gemma Ward (1.69×), and Otto Graham (1.72×) over the country average.

Where do Urban area fans live in United States?

Urban area fans in United States are most concentrated in California (reach 1,569,710), Texas (reach 1,339,948), and Florida (reach 963,713). These three regions account for the largest share of the active audience.

What other brands do Urban area fans also like?

Beyond Urban area itself, the audience over-indexes on Gemma Ward (1.69×), Otto Graham (1.72×), JcrOffroad (1.55×), and Albert Hammond, Jr. (1.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.