Rascasse Audience Intelligence

Urban area Audience in United States

A data profile of the people who buy, follow and care about Urban area in United States — modelled from more than twelve digital signal sources. Urban area has an estimated audience of 10,449,600 people in United States.

#2205among Topic in United States#304in Travel & Leisure

The average Urban area fan in United States is 36.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Innovation, Microwave oven, Non-alcoholic beverage, with strongest over-indexing on Innovation (1.67× the country average).

Demographically, the Urban area audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urban area fan in United States is more female, around 36.8 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban area profile in United States.

Audience size
10.4M
in United States
Gender
55.4%♀
44.6% male
Age
36.8
average years
Country rank
#3426
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban area fans

55.4% are female, 44.6% are male, average age 36.8.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Urban area audience in United States
MetricValue
Female55.4%
Male44.6%
Average age36.8
Estimated audience size10,449,600
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Urban area audience in United States
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Urban area audience comes from United States.

Worldwide audience distribution share by country for Urban area
CountryShare
United States29.5%
Taiwan4.5%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban area audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban area fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.67×
02Maryland~300K1.46×
03New Jersey~400K1.42×
04Georgia~400K1.40×
05Louisiana~200K1.39×
06South Carolina~200K1.38×
07Virginia~300K1.30×
08California~1.5M1.24×
09Illinois~400K1.21×
10North Carolina~400K1.19×
11Indiana~200K1.19×
12Florida~800K1.18×
13Pennsylvania~400K1.18×
14Delaware~30K1.14×
15New York~600K1.11×
16Hawaii~50K1.11×
17Mississippi~100K1.10×
18Connecticut~100K1.07×
19Kentucky~100K1.06×
20Minnesota~200K1.04×
21Nebraska~50K1.03×
22Michigan~300K1.02×
23Oklahoma~100K1.01×
24North Dakota~20K1.00×
25Arizona~200K0.99×
26Rhode Island~30K0.99×
27Nevada~100K0.98×
28Arkansas~80K0.97×
29Kansas~80K0.97×
30Alabama~100K0.96×
31West Virginia~50K0.94×
32Washington, District of Columbia~30K0.93×
33South Dakota~20K0.92×
34Ohio~300K0.91×
35Wisconsin~100K0.91×
36Washington~200K0.90×
37Alaska~20K0.90×
38Vermont~20K0.90×
39Missouri~100K0.89×
40Massachusetts~200K0.88×
41New Mexico~50K0.88×
42Oregon~100K0.87×
43New Hampshire~40K0.87×
44Utah~80K0.86×
45Maine~30K0.86×
46Montana~30K0.86×
47Tennessee~200K0.85×
48Colorado~100K0.85×
49Iowa~70K0.83×
50Idaho~40K0.83×
Fig. 06

Affinity by region

Affinity by region — Urban area, United States
0.83×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban area audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban area audience
#·InterestCategoryAffinity×
01Urban agricultureBusiness & Career2.47×
02Non-alcoholic beverageFood & Beverages1.96×
03Mineral waterFood & Beverages1.87×
04CappuccinoFood & Beverages1.83×
05Medicinal plantsHealth1.83×
06Mike TysonSports1.79×
07Microwave ovenHome & Garden1.70×
08Tom HardyMovies & TV1.70×
09InnovationBusiness & Career1.67×
10DickiesFashion & Accessoires1.67×
11Virtual realityTechnology & Electronics1.63×
12Private equityBusiness & Career1.63×
13Freedom of speechPolitics & Society1.61×
14FertilizerHome & Garden1.59×
15Internet celebrityInternet & Social Media1.58×
16Employment agencyBusiness & Career1.57×
17Electric bicycleCars & Mobility1.53×
18Terraced houseHome & Garden1.53×
19OtorhinolaryngologyHealth1.53×
20Rail transportTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban area audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban area audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.53×
IndulgenceJOY1.41×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban area audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.75×
MindfulnessBALANCE0.83×
Risk AppetiteTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban area have in United States?

Urban area has an estimated audience of 10,449,600 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Urban area fans?

55.4% of Urban area fans are female, 44.6% are male, with an average age of 36.8 years.

03

Which brands do Urban area fans like most?

Urban area fans show strongest brand affinity for Innovation (1.67×), Microwave oven (1.7×), and Non-alcoholic beverage (1.96×) over the country average.

04

Where do Urban area fans live in United States?

Urban area fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Urban area fans also like?

Beyond Urban area itself, the audience over-indexes on Microwave oven (1.7×), Non-alcoholic beverage (1.96×), Internet celebrity (1.58×), and Virtual reality (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Urban area audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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