Video game culture Audience in Germany
Video game culture has an estimated audience of 690,462 people in Germany. 18.5% are female, 81.5% are male, average age 34.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Home construction, Progressive rock, Unique Gifts, Jeremy Meeks, KLIX (AM).
The average Video game culture fan in Germany is 34.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Home construction, Progressive rock, Unique Gifts, with strongest over-indexing on Home construction (3.02× the country average). Demographically, the Video game culture audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Video game culture fans
| Metric | Value |
|---|---|
| Female | 18.5% |
| Male | 81.5% |
| Average age | 34.7 |
| Estimated audience size | 690,462 |
Audience persona
The typical Video game culture fan in Germany is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 87,464 | 0.79× |
| Nordrhein-Westfalen | 50,706 | 0.34× |
| Baden-Württemberg | 49,111 | 0.52× |
| Niedersachsen | 48,079 | 0.72× |
| Rheinland-Pfalz | 45,198 | 1.31× |
| Schleswig-Holstein | 37,957 | 1.53× |
| Sachsen | 37,005 | 1.09× |
| Hessen | 33,380 | 0.63× |
| Berlin | 32,973 | 1.07× |
| Hamburg | 28,246 | 1.81× |
| Thüringen | 27,510 | 1.56× |
| Sachsen-Anhalt | 26,718 | 1.49× |
| Brandenburg | 24,763 | 1.16× |
| Mecklenburg-Vorpommern | 18,799 | 1.43× |
| Saarland | 9,344 | 1.1× |
| Bremen | 4,585 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.02× | Home & Garden |
| Progressive rock | 3.1× | Music & Radio |
| Unique Gifts | 2.18× | Shopping |
| Jeremy Meeks | 14.36× | Fashion & Accessoires |
| KLIX (AM) | 3.61× | Music & Radio |
| Birthday Gifts | 2.13× | Kids & Family |
| Combat sport | 1.7× | Sports |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.53× | News |
| 3D printing | 2.37× | Technology & Electronics |
| JDSU | 3.5× | Business & Career |
| Grinch | 2.42× | Movies & TV |
| Urban Outfitters | 1.57× | Shopping |
| Cosenza Calcio | 14.48× | Sports |
| Hypertext | 2.54× | Technology & Electronics |
| Golem | 2.77× | Technology & Electronics |
| Keeper (password manager) | 3.63× | Technology & Electronics |
| Buying a House | 5.09× | Home & Garden |
| Graham Greene (actor) | 3.2× | |
| Corona (band) | 1.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.72 |
| Spirituality | BALANCE | 1.58 |
| Patriotism | CONSERVATISM | 1.57 |
| Pet Ownership | JOY | 1.33 |
| Sports Activity | POWER | 1.28 |
| Social Media Usage | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| India | 9.6% |
| Mexico | 6.3% |
See Video game culture audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Video game culture have in Germany?
Video game culture has an estimated audience of 690,462 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Video game culture fans?
18.5% of Video game culture fans are female, 81.5% are male, with an average age of 34.7 years.
Which brands do Video game culture fans like most?
Video game culture fans show strongest brand affinity for Home construction (3.02×), Progressive rock (3.1×), and Unique Gifts (2.18×) over the country average.
Where do Video game culture fans live in Germany?
Video game culture fans in Germany are most concentrated in Bayern (reach 87,464), Nordrhein-Westfalen (reach 50,706), and Baden-Württemberg (reach 49,111). These three regions account for the largest share of the active audience.
What other brands do Video game culture fans also like?
Beyond Video game culture itself, the audience over-indexes on Progressive rock (3.1×), Unique Gifts (2.18×), Jeremy Meeks (14.36×), and KLIX (AM) (3.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video game culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.