Video game culture Audience in Germany
A data profile of the people who buy, follow and care about Video game culture in Germany — modelled from more than twelve digital signal sources. Video game culture has an estimated audience of 690,462 people in Germany.
The average Video game culture fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Instant Gaming, Hertz, Counter-Strike: Global Offensive, with strongest over-indexing on Instant Gaming (7.78× the country average).
Demographically, the Video game culture audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Video game culture fan in Germany is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Instant Gaming.
At a glance
The key figures that characterise the Video game culture profile in Germany.
Search interest · 12-month trend
Demographics of Video game culture fans
18.5% are female, 81.5% are male, average age 34.7.
Gender split
| Metric | Value |
|---|---|
| Female | 18.5% |
| Male | 81.5% |
| Average age | 34.7 |
| Estimated audience size | 690,462 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 28% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Video game culture audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.4% |
| India | 9.6% |
| Mexico | 6.3% |
Geography
Where the Video game culture audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.20× | |
| 02 | Schleswig-Holstein | ~30K | 1.12× | |
| 03 | Rheinland-Pfalz | ~40K | 1.07× | |
| 04 | Thüringen | ~20K | 1.03× | |
| 05 | Sachsen | ~30K | 1.02× | |
| 06 | Sachsen-Anhalt | ~20K | 1.02× | |
| 07 | Mecklenburg-Vorpommern | ~10K | 1.02× | |
| 08 | Berlin | ~30K | 1.01× | |
| 09 | Brandenburg | ~20K | 1.01× | |
| 10 | Saarland | ~9K | 1.00× | |
| 11 | Bremen | ~6K | 1.00× | |
| 12 | Niedersachsen | ~60K | 0.93× | |
| 13 | Bayern | ~100K | 0.91× | |
| 14 | Hessen | ~50K | 0.91× | |
| 15 | Baden-Württemberg | ~80K | 0.88× | |
| 16 | Nordrhein-Westfalen | ~100K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Video game culture audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hertz | Cars & Mobility | 11.49× | ||
| 02 | Google Trends | Internet & Social Media | 10.14× | ||
| 03 | Video game industry | Games | 8.37× | ||
| 04 | Instant Gaming | Games | 7.78× | ||
| 05 | Chicago Fire (TV series) | Movies & TV | 7.35× | ||
| 06 | Mel Gibson | Movies & TV | 7.00× | ||
| 07 | South Park | Movies & TV | 5.70× | ||
| 08 | Internet Movie Database | Movies & TV | 5.58× | ||
| 09 | Counter-Strike: Global Offensive | Games | 5.50× | ||
| 10 | The Legend of Zelda | Games | 5.48× | ||
| 11 | Final Fantasy | Games | 5.18× | ||
| 12 | FIFA (video game series) | Games | 4.69× | ||
| 13 | Electronic sports | Sports | 4.45× | ||
| 14 | Fortnite | Games | 3.34× | ||
| 15 | World of Warcraft | Games | 3.27× | ||
| 16 | EA Sports FC | Games | 3.12× | ||
| 17 | Role-playing games | Games | 2.95× | ||
| 18 | Steam | Games | 2.64× | ||
| 19 | Internet & Social Media | 2.57× | |||
| 20 | Transfermarkt | Sports | 2.42× |
Personality of the Video game culture audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.67× | |
| Spirituality | BALANCE | 1.58× | |
| Early Adopter Mentality | POWER | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.45× | |
| Design Affinity | PREMIUM | 0.49× | |
| Creativity | OPEN | 0.57× |
Frequently asked questions
How many fans does Video game culture have in Germany?
Video game culture has an estimated audience of 690,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video game culture fans?
18.5% of Video game culture fans are female, 81.5% are male, with an average age of 34.7 years.
Which brands do Video game culture fans like most?
Video game culture fans show strongest brand affinity for Instant Gaming (7.78×), Hertz (11.49×), and Counter-Strike: Global Offensive (5.5×) over the country average.
Where do Video game culture fans live in Germany?
Video game culture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Video game culture fans also like?
Beyond Video game culture itself, the audience over-indexes on Hertz (11.49×), Counter-Strike: Global Offensive (5.5×), Mel Gibson (7×), and FIFA (video game series) (4.69×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Video game culture audiences in other countries
- Video game culture — United States
- Video game culture — United Kingdom
- Video game culture — France
- Video game culture — Italy
- Video game culture — Spain
- Video game culture — Brazil
- Video game culture — Japan
- Video game culture — South Korea
- Video game culture — India
- Video game culture — Canada
- Video game culture — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video game culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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