Video game culture Audience in United States

Video game culture has an estimated audience of 6,266,865 people in United States. 24.8% are female, 75.2% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: League of Legends, GameStop, Superman, The Legend of Zelda, Counter-Strike: Global Offensive.

The average Video game culture fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include League of Legends, GameStop, Superman, with strongest over-indexing on League of Legends (8× the country average). Demographically, the Video game culture audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Video game culture fans

Demographic split for Video game culture audience in United States
MetricValue
Female24.8%
Male75.2%
Average age34.2
Estimated audience size6,266,865

Audience persona

The typical Video game culture fan in United States is more male, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for League of Legends.

Top regions in United States

Top regions ranked by reach for Video game culture in United States
RegionReachAffinity
California354,3680.51×
Texas165,1870.31×
New York149,0360.43×
Florida106,3300.25×
Illinois85,5380.41×
Kentucky77,5190.99×
Virginia67,1390.44×
Georgia63,7780.33×
Michigan63,7500.39×
Washington60,2110.48×
Utah58,7611.05×
Tennessee57,1870.45×
Louisiana56,4270.7×
Pennsylvania54,7180.26×
Mississippi54,3971.05×
Alabama52,5250.6×
Arkansas52,3531.01×
Maryland52,2790.49×
Ohio51,2310.27×
Missouri50,2280.5×
Indiana48,4060.42×
North Carolina48,2250.26×
Oklahoma47,2600.68×
West Virginia44,9071.54×
Alaska44,8143.34×
New Jersey43,4610.27×
South Carolina42,5840.45×
Kansas41,4790.84×
Idaho41,4701.32×
Oregon41,3800.58×
Arizona39,6930.31×
Hawaii39,6151.47×
Iowa39,3780.76×
Montana39,0662.25×
South Dakota38,5602.66×
Colorado38,2090.39×
Wisconsin38,0460.4×
North Dakota37,5452.92×
New Hampshire37,0021.5×
Minnesota36,8260.41×
Massachusetts36,4480.3×
Wyoming36,3273.91×
Nebraska36,2331.15×
Connecticut36,1780.58×
New Mexico36,0441.15×
Nevada35,9270.59×
Rhode Island35,7301.79×
Maine35,7081.59×
Vermont35,1423.19×
Delaware31,9971.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video game culture audience
BrandAffinityCategory
League of Legends8×Games
GameStop5.57×Games
Superman2.34×Movies & TV
The Legend of Zelda8.44×Games
Counter-Strike: Global Offensive8.69×Games
Call of Duty6.14×Games
Pokémon4.45×Games
Role-playing games4.29×Games
Magic: The Gathering8.53×Games
Mobile game3.21×Games
Action role-playing game6.1×Games
Staples (Canada)3.46×Business & Career
Anime and manga fandom4×Literature
Massively multiplayer online games5.11×Games
Electronic sports6.49×Sports
Scooby-Doo3.29×Movies & TV
Xbox4.57×Games
Gambling2.65×Games
Minecraft5.22×Games
Bachelor of Business Administration22.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video game culture audience
TraitClusterScore
Early Adopter MentalityPOWER2.07
ExtroversionTHRILL1.78
LGBTQ+ IdentityOPEN1.71
PatriotismCONSERVATISM1.36
Social Media UsageJOY1.34
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Video game culture
CountryShare
United States19.4%
India9.6%
Mexico6.3%

See Video game culture audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Video game culture have in United States?

Video game culture has an estimated audience of 6,266,865 people in United States, concentrated in California and Texas.

What is the gender split and age of Video game culture fans?

24.8% of Video game culture fans are female, 75.2% are male, with an average age of 34.2 years.

Which brands do Video game culture fans like most?

Video game culture fans show strongest brand affinity for League of Legends (8×), GameStop (5.57×), and Superman (2.34×) over the country average.

Where do Video game culture fans live in United States?

Video game culture fans in United States are most concentrated in California (reach 354,368), Texas (reach 165,187), and New York (reach 149,036). These three regions account for the largest share of the active audience.

What other brands do Video game culture fans also like?

Beyond Video game culture itself, the audience over-indexes on GameStop (5.57×), Superman (2.34×), The Legend of Zelda (8.44×), and Counter-Strike: Global Offensive (8.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video game culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.