Video game development Audience in Germany
Video game development has an estimated audience of 541,305 people in Germany. 30.4% are female, 69.6% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Hypertext, Home construction, Unique Gifts, Progressive rock.
The average Video game development fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Hypertext, Home construction, with strongest over-indexing on Dog breed (2.62× the country average). Demographically, the Video game development audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Video game development fans
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 35.1 |
| Estimated audience size | 541,305 |
Audience persona
The typical Video game development fan in Germany is more male, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,710 | 0.41× |
| Bayern | 48,153 | 0.55× |
| Baden-Württemberg | 47,533 | 0.64× |
| Brandenburg | 38,689 | 2.3× |
| Niedersachsen | 37,586 | 0.71× |
| Hessen | 35,634 | 0.86× |
| Berlin | 32,592 | 1.35× |
| Rheinland-Pfalz | 29,787 | 1.1× |
| Sachsen | 29,621 | 1.12× |
| Schleswig-Holstein | 25,511 | 1.31× |
| Hamburg | 16,787 | 1.37× |
| Thüringen | 13,739 | 1× |
| Saarland | 11,666 | 1.76× |
| Sachsen-Anhalt | 8,895 | 0.63× |
| Mecklenburg-Vorpommern | 7,824 | 0.76× |
| Bremen | 7,632 | 1.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.62× | Pets & Animals |
| Hypertext | 6.63× | Technology & Electronics |
| Home construction | 2.03× | Home & Garden |
| Unique Gifts | 2.02× | Shopping |
| Progressive rock | 2.2× | Music & Radio |
| Commercial mortgage | 2.85× | Business & Career |
| Birthday Gifts | 1.97× | Kids & Family |
| Grinch | 2.87× | Movies & TV |
| Stradivarius | 1.6× | Shopping |
| Minestrone | 2.35× | Food & Beverages |
| Business English | 2.49× | Business & Career |
| Hirtshals | 8.35× | Travel & Leisure |
| Grappling | 1.95× | Sports |
| Corona (band) | 2.06× | Music & Radio |
| Goon | 4.41× | Movies & TV |
| Katie Piper | 8.96× | Movies & TV |
| KLIX (AM) | 1.71× | Music & Radio |
| Assisi | 3.93× | Travel & Leisure |
| Prozis | 2.91× | Shopping |
| Loincloth | 1.8× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.92 |
| Sustainability | BALANCE | 1.66 |
| Social Media Usage | JOY | 1.56 |
| Individualism | JOY | 1.55 |
| Extroversion | THRILL | 1.43 |
| Risk Appetite | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 12.3% |
| Brazil | 5.3% |
See Video game development audiences in other countries
- Video game development — United States
- Video game development — United Kingdom
- Video game development — France
- Video game development — Italy
- Video game development — Spain
- Video game development — Brazil
- Video game development — Japan
- Video game development — South Korea
- Video game development — India
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Video game development have in Germany?
Video game development has an estimated audience of 541,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video game development fans?
30.4% of Video game development fans are female, 69.6% are male, with an average age of 35.1 years.
Which brands do Video game development fans like most?
Video game development fans show strongest brand affinity for Dog breed (2.62×), Hypertext (6.63×), and Home construction (2.03×) over the country average.
Where do Video game development fans live in Germany?
Video game development fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,710), Bayern (reach 48,153), and Baden-Württemberg (reach 47,533). These three regions account for the largest share of the active audience.
What other brands do Video game development fans also like?
Beyond Video game development itself, the audience over-indexes on Hypertext (6.63×), Home construction (2.03×), Unique Gifts (2.02×), and Progressive rock (2.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video game development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.