Rascasse Audience Intelligence

Video game development Audience in United States

A data profile of the people who buy, follow and care about Video game development in United States — modelled from more than twelve digital signal sources. Video game development has an estimated audience of 4,042,478 people in United States.

#4293among Topic in United States#155in Games

The average Video game development fan in United States is 33.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Rosie O'Donnell, Collectible card game, Mobile game, with strongest over-indexing on Rosie O'Donnell (13.66× the country average).

Demographically, the Video game development audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Video game development fan in United States is more male, around 33.1 years old, with strong Need for Security tendencies and a notable affinity for Rosie O'Donnell.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video game development profile in United States.

Audience size
4M
in United States
Gender
30.9%♀
69.1% male
Age
33.1
average years
Country rank
#7983
Topic in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Video game development fans

30.9% are female, 69.1% are male, average age 33.1.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Video game development audience in United States
MetricValue
Female30.9%
Male69.1%
Average age33.1
Estimated audience size4,042,478
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Video game development audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3918%
40-4913%
50+10%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Video game development audience comes from United States.

Worldwide audience distribution share by country for Video game development
CountryShare
United States19.6%
India12.3%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video game development audience in United States is strongest.

Fig. 05

Top regions by affinity

Video game development fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.28×
02North Dakota~10K1.27×
03Vermont~9K1.27×
04Kansas~40K1.26×
05Rhode Island~20K1.26×
06Mississippi~40K1.20×
07South Dakota~10K1.20×
08Arkansas~40K1.19×
09Montana~10K1.13×
10Texas~400K1.12×
11Wisconsin~70K1.09×
12Utah~40K1.09×
13Delaware~10K1.08×
14Nebraska~20K1.07×
15West Virginia~20K1.04×
16Hawaii~20K1.04×
17Maine~20K1.04×
18New Hampshire~20K1.03×
19Idaho~20K1.01×
20Georgia~100K0.99×
21Michigan~100K0.99×
22New Mexico~20K0.98×
23Washington, District of Columbia~10K0.98×
24South Carolina~60K0.97×
25Iowa~30K0.95×
26Indiana~70K0.94×
27Kentucky~50K0.94×
28Oklahoma~40K0.92×
29North Carolina~100K0.91×
30Nevada~40K0.91×
31Louisiana~50K0.90×
32Alabama~50K0.89×
33Washington~70K0.88×
34Oregon~40K0.88×
35Connecticut~40K0.88×
36Missouri~60K0.86×
37Virginia~80K0.85×
38Minnesota~50K0.85×
39Tennessee~70K0.84×
40Maryland~60K0.84×
41Ohio~100K0.83×
42Arizona~70K0.83×
43Colorado~50K0.83×
44Pennsylvania~100K0.82×
45Illinois~100K0.79×
46Massachusetts~60K0.79×
47New Jersey~80K0.78×
48California~300K0.76×
49Florida~200K0.74×
50New York~200K0.72×
Fig. 06

Affinity by region

Affinity by region — Video game development, United States
0.72×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Video game development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Video game development audience
#·InterestCategoryAffinity×
01Concept artArts & Culture16.59×
02Rosie O'DonnellMovies & TV13.66×
03RÜFÜSMusic & Radio10.15×
04Collectible card gameGames6.80×
05Graphic novelLiterature6.41×
06Magic: The GatheringGames6.09×
07The Legend of ZeldaGames5.56×
08Assassin's CreedGames5.50×
09Action role-playing gameGames5.00×
10Massively multiplayer online gamesGames4.83×
11Natural foodsFood & Beverages4.65×
12Digital artArts & Culture4.17×
13Strategy gamesGames3.87×
14Anime and manga fandomLiterature3.77×
15GameStopGames3.48×
16Mobile gameGames3.43×
17NeuroscienceBusiness & Career3.13×
18Bass guitarMusic & Radio2.73×
19Planet FitnessSports2.33×
20Video gamesGames1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Video game development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Video game development audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.49×
PatriotismCONSERVATISM1.88×
Convenience OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Video game development audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.75×
DIY MentalityTHRILL0.77×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Video game development have in United States?

Video game development has an estimated audience of 4,042,478 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Video game development fans?

30.9% of Video game development fans are female, 69.1% are male, with an average age of 33.1 years.

03

Which brands do Video game development fans like most?

Video game development fans show strongest brand affinity for Rosie O'Donnell (13.66×), Collectible card game (6.8×), and Mobile game (3.43×) over the country average.

04

Where do Video game development fans live in United States?

Video game development fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Video game development fans also like?

Beyond Video game development itself, the audience over-indexes on Collectible card game (6.8×), Mobile game (3.43×), Concept art (16.59×), and RÜFÜS (10.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Video game development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Video game development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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