Video game development Audience in United States

Video game development logo

Video game development has an estimated audience of 4,042,478 people in United States. 30.9% are female, 69.1% are male, average age 33.1. Top regions: California, Texas, New York. Top brand affinities: Grinch, Vocal harmony, Goop, Wok, Google Home.

The average Video game development fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (10.37× the country average). Demographically, the Video game development audience skews more male with an average age of 33.1, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Video game development fans

Demographic split for Video game development audience in United States
MetricValue
Female30.9%
Male69.1%
Average age33.1
Estimated audience size4,042,478

Audience persona

The typical Video game development fan in United States is more male, around 33.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Video game development in United States
RegionReachAffinity
California254,9540.57×
Texas177,1050.51×
New York138,7540.61×
Florida135,6200.5×
Georgia75,7620.61×
Ohio72,1700.58×
North Carolina66,5890.55×
Virginia64,0170.65×
Pennsylvania62,9630.46×
Illinois60,7920.45×
Washington58,3530.72×
Michigan52,4270.5×
Arizona46,5000.56×
New Jersey40,5960.39×
Massachusetts37,5750.47×
Indiana35,8060.48×
Maryland35,3860.51×
Missouri34,6770.53×
Arkansas34,3451.03×
Mississippi33,1380.99×
Louisiana31,9190.61×
Oklahoma28,7900.64×
Kentucky28,3340.56×
Tennessee28,3050.35×
Alabama27,4260.49×
Idaho27,3681.35×
Nevada27,3580.7×
West Virginia27,3571.45×
Alaska27,3003.16×
Colorado26,6010.42×
South Carolina25,9410.43×
Minnesota25,8850.45×
Kansas25,2680.79×
Hawaii24,1331.39×
Iowa23,9880.72×
Montana23,7982.12×
South Dakota23,4902.51×
Oregon23,4070.51×
Wisconsin23,1770.38×
North Dakota22,8712.75×
New Hampshire22,5411.42×
Wyoming22,1303.69×
Nebraska22,0721.09×
Connecticut22,0390.54×
New Mexico21,9571.08×
Rhode Island21,7661.69×
Maine21,7531.5×
Utah21,4780.59×
Vermont21,4083.02×
Delaware19,4921.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Video game development audience
BrandAffinityCategory
Grinch10.37×Movies & TV
Vocal harmony10.62×Music & Radio
Goop9.05×Internet & Social Media
Wok9.41×Food & Beverages
Google Home8.32×Technology & Electronics
Combat sport2.03×Sports
Pot roast10.85×Food & Beverages
Wikia3.91×Internet & Social Media
Eutheria25.97×Pets & Animals
Grammarly5.33×Business & Career
Governor of Michigan8.16×Politics & Society
Home construction1.51×Home & Garden
Hibachi7.34×Food & Beverages
Urban Outfitters1.68×Shopping
No Escape (1994 film)10.12×Movies & TV
Jesse Plemons3.08×Movies & TV
La Jolla7.98×Travel & Leisure
UK garage4.72×Music & Radio
Hipster7.87×Politics & Society
Monogram3.08×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Video game development audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Need for SecurityCONSERVATISM1.85
Urban LifestyleOPEN1.61
Social Media UsageJOY1.33
ExtroversionTHRILL1.32
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Video game development
CountryShare
United States19.6%
India12.3%
Brazil5.3%

See Video game development audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Video game development have in United States?

Video game development has an estimated audience of 4,042,478 people in United States, concentrated in California and Texas.

What is the gender split and age of Video game development fans?

30.9% of Video game development fans are female, 69.1% are male, with an average age of 33.1 years.

Which brands do Video game development fans like most?

Video game development fans show strongest brand affinity for Grinch (10.37×), Vocal harmony (10.62×), and Goop (9.05×) over the country average.

Where do Video game development fans live in United States?

Video game development fans in United States are most concentrated in California (reach 254,954), Texas (reach 177,105), and New York (reach 138,754). These three regions account for the largest share of the active audience.

What other brands do Video game development fans also like?

Beyond Video game development itself, the audience over-indexes on Vocal harmony (10.62×), Goop (9.05×), Wok (9.41×), and Google Home (8.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Video game development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.