Rascasse Audience Intelligence

Web traffic Audience in Germany

A data profile of the people who buy, follow and care about Web traffic in Germany — modelled from more than twelve digital signal sources. Web traffic has an estimated audience of 236,417 people in Germany.

#6901among Topic in Germany#263in Internet & Social Media

The average Web traffic fan in Germany is 41.5 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Moodle, Jimdo, N26, with strongest over-indexing on Moodle (20× the country average).

Demographically, the Web traffic audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Web traffic fan in Germany is more male, around 41.5 years old, with strong Need for Security tendencies and a notable affinity for Moodle.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web traffic profile in Germany.

Audience size
236K
in Germany
Gender
32.6%♀
67.4% male
Age
41.5
average years
Country rank
#20389
Topic in Germany
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web traffic fans

32.6% are female, 67.4% are male, average age 41.5.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Web traffic audience in Germany
MetricValue
Female32.6%
Male67.4%
Average age41.5
Estimated audience size236,417
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Web traffic audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3923%
40-4927%
50+20%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Web traffic audience comes from Germany.

Worldwide audience distribution share by country for Web traffic
CountryShare
United States14.0%
Brazil11.5%
Germany11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web traffic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Web traffic fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.93×
02Bayern~50K1.29×
03Hessen~20K1.21×
04Bremen~2K1.20×
05Saarland~3K1.12×
06Hamburg~6K1.05×
07Thüringen~6K1.04×
08Mecklenburg-Vorpommern~4K0.99×
09Sachsen-Anhalt~6K0.97×
10Baden-Württemberg~30K0.91×
11Brandenburg~7K0.89×
12Schleswig-Holstein~7K0.88×
13Rheinland-Pfalz~10K0.87×
14Nordrhein-Westfalen~40K0.85×
15Sachsen~10K0.83×
16Niedersachsen~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Web traffic, Germany
0.77×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web traffic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web traffic audience
#·InterestCategoryAffinity×
01MailChimpInternet & Social Media23.88×
02MoodleTechnology & Electronics20.00×
03Google TrendsInternet & Social Media20.00×
04WeeblyInternet & Social Media20.00×
05MongoDBTechnology & Electronics17.24×
06JimdoInternet & Social Media17.07×
07Christina ApplegateMovies & TV14.46×
08EdXKids & Family14.20×
09Virtual private networkTechnology & Electronics12.92×
10HubSpotInternet & Social Media12.83×
11N26Business & Career12.53×
12VistaprintBusiness & Career9.85×
13Mark ZuckerbergBusiness & Career9.53×
14GitHubInternet & Social Media7.60×
15Robin WilliamsMovies & TV6.59×
16PaybackShopping5.85×
17FRITZ!BoxTechnology & Electronics5.23×
18Office 365Technology & Electronics4.67×
19CommerzbankBusiness & Career2.90×
20TagesschauMovies & TV2.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web traffic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web traffic audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.63×
Early Adopter MentalityPOWER2.06×
Career OrientationPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web traffic audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web traffic have in Germany?

Web traffic has an estimated audience of 236,417 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Web traffic fans?

32.6% of Web traffic fans are female, 67.4% are male, with an average age of 41.5 years.

03

Which brands do Web traffic fans like most?

Web traffic fans show strongest brand affinity for Moodle (20×), Jimdo (17.07×), and N26 (12.53×) over the country average.

04

Where do Web traffic fans live in Germany?

Web traffic fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Web traffic fans also like?

Beyond Web traffic itself, the audience over-indexes on Jimdo (17.07×), N26 (12.53×), FRITZ!Box (5.23×), and Google Trends (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Web traffic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Web traffic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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