Rascasse Audience Intelligence

Web traffic Audience in United States

A data profile of the people who buy, follow and care about Web traffic in United States — modelled from more than twelve digital signal sources. Web traffic has an estimated audience of 293,978 people in United States.

#13557among Topic in United States#445in Internet & Social Media

The average Web traffic fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Google Drive, Affiliate marketing, LinkedIn, with strongest over-indexing on Google Drive (49.64× the country average).

Demographically, the Web traffic audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web traffic fan in United States is balanced, around 38.8 years old, with strong Sustainability tendencies and a notable affinity for Google Drive.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web traffic profile in United States.

Audience size
294K
in United States
Gender
48.3%♀
51.7% male
Age
38.8
average years
Country rank
#48855
Topic in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Web traffic fans

48.3% are female, 51.7% are male, average age 38.8.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Web traffic audience in United States
MetricValue
Female48.3%
Male51.7%
Average age38.8
Estimated audience size293,978
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Web traffic audience in United States
Age bracketShare%
16-1927%
20-2914%
30-3916%
40-4920%
50+24%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Web traffic audience comes from United States.

Worldwide audience distribution share by country for Web traffic
CountryShare
United States14.0%
Brazil11.5%
Germany11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web traffic audience in United States is strongest.

Fig. 05

Top regions by affinity

Web traffic fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~9K3.68×
02Washington, District of Columbia~2K2.40×
03Colorado~9K1.96×
04New York~30K1.93×
05California~60K1.88×
06Arkansas~4K1.45×
07Washington~8K1.32×
08New Jersey~9K1.20×
09Arizona~7K1.11×
10Alaska<1K1.08×
11Georgia~10K1.06×
12Maryland~5K1.06×
13Vermont<1K1.06×
14Nebraska~2K1.04×
15Massachusetts~6K1.03×
16Florida~20K1.02×
17Hawaii~1K1.02×
18South Dakota<1K1.02×
19North Dakota<1K1.02×
20Oregon~3K0.99×
21Nevada~3K0.99×
22Rhode Island<1K0.97×
23Montana<1K0.97×
24Illinois~9K0.96×
25Virginia~7K0.95×
26Delaware<1K0.95×
27New Hampshire~1K0.94×
28Alabama~4K0.93×
29West Virginia~1K0.93×
30Maine<1K0.93×
31Idaho~1K0.92×
32Connecticut~3K0.91×
33New Mexico~1K0.90×
34Minnesota~4K0.89×
35Louisiana~3K0.89×
36Utah~2K0.89×
37Mississippi~2K0.89×
38Texas~20K0.88×
39Kentucky~3K0.87×
40Indiana~5K0.86×
41Iowa~2K0.85×
42Michigan~6K0.84×
43Oklahoma~3K0.84×
44North Carolina~7K0.83×
45Tennessee~5K0.83×
46South Carolina~4K0.83×
47Missouri~4K0.82×
48Pennsylvania~8K0.80×
49Wisconsin~4K0.79×
50Ohio~7K0.76×
Fig. 06

Affinity by region

Affinity by region — Web traffic, United States
0.76×1.00×3.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web traffic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web traffic audience
#·InterestCategoryAffinity×
01Google DriveTechnology & Electronics49.64×
02MailChimpInternet & Social Media16.46×
03WordPressTechnology & Electronics10.91×
04HubSpotInternet & Social Media10.72×
05Affiliate marketingBusiness & Career10.59×
06LinkedInInternet & Social Media10.00×
07Sustainable energyHome & Garden7.34×
08Retail bankingBusiness & Career7.32×
09InnovationBusiness & Career6.40×
10Business schoolBusiness & Career5.91×
11Renewable energyBusiness & Career5.79×
12Online bankingBusiness & Career5.50×
13FedExBusiness & Career4.62×
14Home automationTechnology & Electronics4.56×
15Mortgage loansBusiness & Career4.18×
16First class travelTravel & Leisure3.71×
17Vehicle insuranceCars & Mobility3.25×
18Solar energyHome & Garden3.17×
19PinterestInternet & Social Media2.86×
20AirbnbTravel & Leisure2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web traffic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web traffic audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.17×
Career OrientationPOWER2.09×
Quality AwarenessPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web traffic audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Pet OwnershipJOY0.79×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web traffic have in United States?

Web traffic has an estimated audience of 293,978 people in United States, concentrated in California and New York.

02

What is the gender split and age of Web traffic fans?

48.3% of Web traffic fans are female, 51.7% are male, with an average age of 38.8 years.

03

Which brands do Web traffic fans like most?

Web traffic fans show strongest brand affinity for Google Drive (49.64×), Affiliate marketing (10.59×), and LinkedIn (10×) over the country average.

04

Where do Web traffic fans live in United States?

Web traffic fans in United States are most concentrated in California (reach ~60K), New York (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Web traffic fans also like?

Beyond Web traffic itself, the audience over-indexes on Affiliate marketing (10.59×), LinkedIn (10×), Innovation (6.4×), and Sustainable energy (7.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Web traffic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web traffic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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