Rascasse Audience Intelligence

Wertgarantie Target Market in Germany

A data profile of the people who buy, follow and care about Wertgarantie in Germany — modelled from more than twelve digital signal sources. Wertgarantie has an estimated audience of 591,238 people in Germany.

#20among Insurances in Germany#1342among Brand in Germany#798in Business & Career

The average Wertgarantie fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Tagesschau, Nature, Kaufland, with strongest over-indexing on Tagesschau (2.63× the country average).

Demographically, the Wertgarantie audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wertgarantie fan in Germany is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wertgarantie profile in Germany.

Audience size
591K
in Germany
Gender
47.0%♀
53.0% male
Age
41.4
average years
Country rank
#10229
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wertgarantie

47.0% are female, 53.0% are male, average age 41.4.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Wertgarantie audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age41.4
Estimated audience size591,238
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Wertgarantie audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

79.9%

of the worldwide Wertgarantie audience comes from Germany.

Worldwide audience distribution share by country for Wertgarantie
CountryShare
Germany79.9%
Spain8.6%
Austria6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wertgarantie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wertgarantie customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.93×
02Thüringen~20K1.29×
03Schleswig-Holstein~20K1.17×
04Nordrhein-Westfalen~100K1.13×
05Rheinland-Pfalz~30K1.09×
06Bayern~100K1.03×
07Hamburg~10K1.01×
08Bremen~5K0.99×
09Hessen~40K0.92×
10Saarland~7K0.91×
11Baden-Württemberg~70K0.86×
12Sachsen-Anhalt~10K0.84×
13Sachsen~20K0.80×
14Mecklenburg-Vorpommern~9K0.77×
15Brandenburg~10K0.67×
16Berlin~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Wertgarantie, Germany
0.66×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wertgarantie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wertgarantie audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden3.75×
02HeadphonesTechnology & Electronics3.15×
03SatireLiterature3.07×
04Western UnionBusiness & Career2.85×
05MSNNews2.83×
06VolunteeringPolitics & Society2.82×
07InsuranceBusiness & Career2.65×
08TagesschauMovies & TV2.63×
09TransfermarktSports2.33×
10EssoCars & Mobility2.24×
11NatureHome & Garden2.16×
12German languagePolitics & Society2.10×
13RTL TelevisionMovies & TV2.06×
14FocusNews2.06×
15KauflandShopping2.05×
16VacationsTravel & Leisure2.03×
17FamilyKids & Family1.73×
18Müller (company)Food & Beverages1.61×
19CommerzbankBusiness & Career1.58×
20Netto Marken-DiscountShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wertgarantie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wertgarantie audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.80×
PatriotismCONSERVATISM1.34×
Career OrientationPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wertgarantie audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.76×
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wertgarantie's target market in Germany?

Wertgarantie's target market in Germany covers an estimated 591,238 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Wertgarantie customers?

47.0% of the Wertgarantie audience are female, 53.0% are male, with an average age of 41.4 years.

03

Which brands do Wertgarantie fans like most?

Wertgarantie fans show strongest brand affinity for Tagesschau (2.63×), Nature (2.16×), and Kaufland (2.05×) over the country average.

04

Where do Wertgarantie fans live in Germany?

Wertgarantie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Niedersachsen (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wertgarantie fans also like?

Beyond Wertgarantie itself, the audience over-indexes on Nature (2.16×), Kaufland (2.05×), Family (1.73×), and Transfermarkt (2.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Insurances audiences in Germany

See Wertgarantie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wertgarantie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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