Wertgarantie Audience in Germany
Wertgarantie has an estimated audience of 597,021 people in Germany. 46.4% are female, 53.6% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Satire, German television comedy, Fachhochschule, Tagesschau, Western Union.
The average Wertgarantie fan in Germany is 41.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Satire, German television comedy, Fachhochschule, with strongest over-indexing on Satire (7.43× the country average). Demographically, the Wertgarantie audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Wertgarantie fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 41.4 |
| Estimated audience size | 597,021 |
Audience persona
The typical Wertgarantie fan in Germany is balanced, around 41.4 years old, with strong Need for Security tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,158 | 1.14× |
| Niedersachsen | 114,909 | 1.98× |
| Bayern | 97,676 | 1.02× |
| Baden-Württemberg | 70,442 | 0.86× |
| Hessen | 42,890 | 0.94× |
| Rheinland-Pfalz | 32,373 | 1.08× |
| Schleswig-Holstein | 25,325 | 1.18× |
| Sachsen | 23,955 | 0.82× |
| Thüringen | 19,423 | 1.28× |
| Berlin | 17,815 | 0.67× |
| Hamburg | 13,935 | 1.03× |
| Sachsen-Anhalt | 12,425 | 0.8× |
| Brandenburg | 11,746 | 0.63× |
| Mecklenburg-Vorpommern | 8,413 | 0.74× |
| Saarland | 6,142 | 0.84× |
| Bremen | 4,999 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 7.43× | Literature |
| German television comedy | 7.76× | Movies & TV |
| Fachhochschule | 9.52× | Business & Career |
| Tagesschau | 2.4× | Movies & TV |
| Western Union | 4.36× | Business & Career |
| Headphones | 5.62× | Technology & Electronics |
| Casino | 5.74× | Games |
| Kurdistan | 9.37× | Travel & Leisure |
| ICloud | 4.65× | Technology & Electronics |
| Pets | 1.69× | Pets & Animals |
| Country rap | 5.19× | Music & Radio |
| Transfermarkt | 2.41× | Sports |
| RTL Television | 2.74× | Movies & TV |
| Vacations | 2.33× | Travel & Leisure |
| Automobiles | 1.69× | Cars & Mobility |
| Allgäu | 4.72× | Travel & Leisure |
| Family | 1.62× | Kids & Family |
| Westdeutscher Rundfunk | 2.84× | Movies & TV |
| Smallville | 7.02× | Movies & TV |
| Bedroom furniture | 3.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Indulgence | JOY | 1.08 |
| Sports Activity | POWER | 1.08 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Family Orientation | CONSERVATISM | 1.06 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.8% |
| Spain | 8.8% |
| Austria | 6.5% |
See Wertgarantie audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
Frequently asked questions
How many fans does Wertgarantie have in Germany?
Wertgarantie has an estimated audience of 597,021 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Wertgarantie fans?
46.4% of Wertgarantie fans are female, 53.6% are male, with an average age of 41.4 years.
Which brands do Wertgarantie fans like most?
Wertgarantie fans show strongest brand affinity for Satire (7.43×), German television comedy (7.76×), and Fachhochschule (9.52×) over the country average.
Where do Wertgarantie fans live in Germany?
Wertgarantie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,158), Niedersachsen (reach 114,909), and Bayern (reach 97,676). These three regions account for the largest share of the active audience.
What other brands do Wertgarantie fans also like?
Beyond Wertgarantie itself, the audience over-indexes on German television comedy (7.76×), Fachhochschule (9.52×), Tagesschau (2.4×), and Western Union (4.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wertgarantie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.