Wolfgang Joop Audience in Germany
Wolfgang Joop has an estimated audience of 433,717 people in Germany. 74.5% are female, 25.5% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Street One, Model (people), Gala, Let's Dance (German TV series), Deichmann.
The average Wolfgang Joop fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Street One, Model (people), Gala, with strongest over-indexing on Street One (5.65× the country average). Demographically, the Wolfgang Joop audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion designer
Demographics of Wolfgang Joop fans
| Metric | Value |
|---|---|
| Female | 74.5% |
| Male | 25.5% |
| Average age | 39.7 |
| Estimated audience size | 433,717 |
Audience persona
The typical Wolfgang Joop fan in Germany is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Street One.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,120 | 1.01× |
| Bayern | 67,406 | 0.97× |
| Baden-Württemberg | 48,948 | 0.83× |
| Niedersachsen | 46,480 | 1.1× |
| Hessen | 30,820 | 0.93× |
| Sachsen | 22,404 | 1.05× |
| Berlin | 21,603 | 1.11× |
| Rheinland-Pfalz | 19,310 | 0.89× |
| Schleswig-Holstein | 18,333 | 1.18× |
| Brandenburg | 18,328 | 1.36× |
| Hamburg | 11,613 | 1.18× |
| Thüringen | 10,076 | 0.91× |
| Sachsen-Anhalt | 9,552 | 0.85× |
| Mecklenburg-Vorpommern | 8,085 | 0.98× |
| Saarland | 3,964 | 0.74× |
| Bremen | 3,318 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Street One | 5.65× | Fashion & Accessoires |
| Model (people) | 3.8× | Fashion & Accessoires |
| Gala | 2× | News |
| Let's Dance (German TV series) | 2.45× | Movies & TV |
| Deichmann | 1.74× | Shopping |
| Natural World | 1.64× | Fashion & Accessoires |
| Rossmann | 1.55× | Shopping |
| Sat.1 | 2.16× | Movies & TV |
| Veterinary medicine | 2.16× | Business & Career |
| Schlager music | 1.65× | Music & Radio |
| PromiFlash | 2.12× | Internet & Social Media |
| Gute Zeiten, schlechte Zeiten | 1.63× | Movies & TV |
| Tchibo | 1.57× | Shopping |
| RTL Television | 1.62× | Movies & TV |
| Lingerie | 1.64× | Fashion & Accessoires |
| Hairstyle | 1.52× | Beauty & Wellness |
| Bonprix | 1.5× | Shopping |
| Funk | 1.61× | Music & Radio |
| The Voice Kids | 4.1× | Movies & TV |
| Golden Retriever | 1.7× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.42 |
| Community Orientation | OPEN | 1.41 |
| Tradition | CONSERVATISM | 1.35 |
| Pet Ownership | JOY | 1.31 |
| Creativity | OPEN | 1.29 |
| Sustainability | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.8% |
| Switzerland | 6.4% |
| Austria | 4.4% |
See Wolfgang Joop audiences in other countries
More Fashion designer audiences in Germany
- Jean Paul Gaultier (1,492,705)
- Karl Lagerfeld (1,389,702)
- Tom Ford (1,211,175)
- Vivienne Westwood (914,066)
- Gudrun Sjödén (903,417)
Frequently asked questions
How many fans does Wolfgang Joop have in Germany?
Wolfgang Joop has an estimated audience of 433,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wolfgang Joop fans?
74.5% of Wolfgang Joop fans are female, 25.5% are male, with an average age of 39.7 years.
Which brands do Wolfgang Joop fans like most?
Wolfgang Joop fans show strongest brand affinity for Street One (5.65×), Model (people) (3.8×), and Gala (2×) over the country average.
Where do Wolfgang Joop fans live in Germany?
Wolfgang Joop fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,120), Bayern (reach 67,406), and Baden-Württemberg (reach 48,948). These three regions account for the largest share of the active audience.
What other brands do Wolfgang Joop fans also like?
Beyond Wolfgang Joop itself, the audience over-indexes on Model (people) (3.8×), Gala (2×), Let's Dance (German TV series) (2.45×), and Deichmann (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wolfgang Joop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.