Wow TV Audience in Germany
Wow TV has an estimated audience of 449,239 people in Germany. 31.7% are female, 68.3% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, 2. Bundesliga, FC Bayern Munich, Bundesliga, FIFA World Cup.
The average Wow TV fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, 2. Bundesliga, FC Bayern Munich, with strongest over-indexing on Borussia Dortmund (2.9× the country average). Demographically, the Wow TV audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming
Demographics of Wow TV fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 36.2 |
| Estimated audience size | 449,239 |
Audience persona
The typical Wow TV fan in Germany is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,041 | 1.15× |
| Bayern | 68,628 | 0.95× |
| Baden-Württemberg | 57,120 | 0.93× |
| Niedersachsen | 49,119 | 1.12× |
| Hessen | 33,307 | 0.97× |
| Berlin | 24,089 | 1.2× |
| Rheinland-Pfalz | 23,475 | 1.04× |
| Schleswig-Holstein | 20,072 | 1.24× |
| Sachsen | 18,524 | 0.84× |
| Brandenburg | 13,249 | 0.95× |
| Hamburg | 11,143 | 1.1× |
| Sachsen-Anhalt | 10,502 | 0.9× |
| Thüringen | 9,744 | 0.85× |
| Mecklenburg-Vorpommern | 8,014 | 0.93× |
| Saarland | 4,988 | 0.9× |
| Bremen | 3,620 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.9× | Sports |
| 2. Bundesliga | 4.5× | Sports |
| FC Bayern Munich | 2.94× | Sports |
| Bundesliga | 2.49× | Sports |
| FIFA World Cup | 2.56× | Sports |
| Transfermarkt | 3.31× | Sports |
| UEFA Champions League | 2.58× | Sports |
| Eintracht Frankfurt | 2.64× | Sports |
| VfB Stuttgart | 2.84× | Sports |
| SV Werder Bremen | 2.41× | Sports |
| Premier League | 3.23× | Sports |
| 3. Liga | 3.87× | Sports |
| Sportschau | 2.46× | Sports |
| RTL Television | 3.01× | Movies & TV |
| Real Madrid C.F. | 2.16× | Sports |
| UEFA Europa League | 2.92× | Sports |
| Tagesschau | 1.57× | Movies & TV |
| Dynamo Dresden | 2.64× | Sports |
| RB Leipzig | 2.71× | Sports |
| IHF World Men's Handball Championship | 2.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.09 |
| Sports Activity | POWER | 1.05 |
| Early Adopter Mentality | POWER | 1 |
| Luxury Orientation | PREMIUM | 0.96 |
| Social Media Usage | JOY | 0.95 |
| Career Orientation | POWER | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.7% |
| United States | 1.7% |
| Austria | 0.9% |
See Wow TV audiences in other countries
More TV / music streaming audiences in Germany
- Spotify (18,097,341)
- Netflix (9,224,186)
- ARD Mediathek (7,212,360)
- ZDF Mediathek (6,481,917)
- Amazon Instant Video (4,928,582)
Frequently asked questions
How many fans does Wow TV have in Germany?
Wow TV has an estimated audience of 449,239 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wow TV fans?
31.7% of Wow TV fans are female, 68.3% are male, with an average age of 36.2 years.
Which brands do Wow TV fans like most?
Wow TV fans show strongest brand affinity for Borussia Dortmund (2.9×), 2. Bundesliga (4.5×), and FC Bayern Munich (2.94×) over the country average.
Where do Wow TV fans live in Germany?
Wow TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,041), Bayern (reach 68,628), and Baden-Württemberg (reach 57,120). These three regions account for the largest share of the active audience.
What other brands do Wow TV fans also like?
Beyond Wow TV itself, the audience over-indexes on 2. Bundesliga (4.5×), FC Bayern Munich (2.94×), Bundesliga (2.49×), and FIFA World Cup (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wow TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.