Wow TV Audience in Germany
A data profile of the people who buy, follow and care about Wow TV in Germany — modelled from more than twelve digital signal sources. Wow TV has an estimated audience of 456,438 people in Germany.
The average Wow TV fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include 2. Bundesliga, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on 2. Bundesliga (4.22× the country average).
Demographically, the Wow TV audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wow TV fan in Germany is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for 2. Bundesliga.
At a glance
The key figures that characterise the Wow TV profile in Germany.
Search interest · 12-month trend
Audience demographics of Wow TV
30.0% are female, 70.0% are male, average age 37.4.
Gender split
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 37.4 |
| Estimated audience size | 456,438 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Wow TV audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 91.0% |
| United States | 1.8% |
| India | 1.6% |
Geography
Where the Wow TV audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~20K | 1.27× | |
| 02 | Niedersachsen | ~50K | 1.12× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.11× | |
| 04 | Hamburg | ~10K | 1.10× | |
| 05 | Berlin | ~20K | 1.07× | |
| 06 | Rheinland-Pfalz | ~20K | 1.02× | |
| 07 | Brandenburg | ~10K | 0.97× | |
| 08 | Mecklenburg-Vorpommern | ~9K | 0.97× | |
| 09 | Saarland | ~6K | 0.97× | |
| 10 | Bremen | ~4K | 0.97× | |
| 11 | Sachsen-Anhalt | ~10K | 0.95× | |
| 12 | Bayern | ~70K | 0.92× | |
| 13 | Hessen | ~30K | 0.92× | |
| 14 | Baden-Württemberg | ~60K | 0.90× | |
| 15 | Thüringen | ~10K | 0.88× | |
| 16 | Sachsen | ~20K | 0.87× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wow TV audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eurosport | Sports | 5.23× | ||
| 02 | 2. Bundesliga | Sports | 4.22× | ||
| 03 | 3. Liga | Sports | 3.92× | ||
| 04 | SC Freiburg | Sports | 3.81× | ||
| 05 | 1. FC Köln | Sports | 3.37× | ||
| 06 | RB Leipzig | Sports | 3.33× | ||
| 07 | Borussia Mönchengladbach | Sports | 3.29× | ||
| 08 | Hertha BSC | Sports | 3.26× | ||
| 09 | Transfermarkt | Sports | 2.99× | ||
| 10 | Tipico | Games | 2.90× | ||
| 11 | VfB Stuttgart | Sports | 2.78× | ||
| 12 | SV Werder Bremen | Sports | 2.59× | ||
| 13 | Dynamo Dresden | Sports | 2.57× | ||
| 14 | Borussia Dortmund | Sports | 2.54× | ||
| 15 | Sportschau | Sports | 2.51× | ||
| 16 | FC Bayern Munich | Sports | 2.20× | ||
| 17 | Bundesliga | Sports | 2.17× | ||
| 18 | UEFA Champions League | Sports | 2.14× | ||
| 19 | FIFA World Cup | Sports | 2.08× | ||
| 20 | Tagesschau | Movies & TV | 1.55× |
Personality of the Wow TV audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Risk Appetite | THRILL | 1.24× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Design Affinity | PREMIUM | 0.65× | |
| Sustainability | BALANCE | 0.70× |
Frequently asked questions
How many fans does Wow TV have in Germany?
Wow TV has an estimated audience of 456,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wow TV fans?
30.0% of Wow TV fans are female, 70.0% are male, with an average age of 37.4 years.
Which brands do Wow TV fans like most?
Wow TV fans show strongest brand affinity for 2. Bundesliga (4.22×), Borussia Dortmund (2.54×), and FC Bayern Munich (2.2×) over the country average.
Where do Wow TV fans live in Germany?
Wow TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Wow TV fans also like?
Beyond Wow TV itself, the audience over-indexes on Borussia Dortmund (2.54×), FC Bayern Munich (2.2×), FIFA World Cup (2.08×), and Bundesliga (2.17×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV / music streaming audiences in Germany
- Spotify (18,349,422)
- Netflix (9,151,495)
- ARD Mediathek (8,241,935)
- ZDF Mediathek (7,048,942)
- YouTube Music (4,899,599)
See Wow TV audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wow TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.