Rascasse Audience Intelligence

WRSTBHVR Target Market in Germany

A data profile of the people who buy, follow and care about WRSTBHVR in Germany — modelled from more than twelve digital signal sources. WRSTBHVR has an estimated audience of 846,287 people in Germany.

#15among Streetwear in Germany#982among Brand in Germany#408in Fashion & Accessoires

The average WRSTBHVR fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Breuninger, Luxury goods, Sneaker collecting, with strongest over-indexing on Breuninger (3.61× the country average).

Demographically, the WRSTBHVR audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical WRSTBHVR fan in Germany is more female, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Breuninger.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WRSTBHVR profile in Germany.

Audience size
846K
in Germany
Gender
55.9%♀
44.1% male
Age
34.8
average years
Country rank
#7514
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WRSTBHVR

55.9% are female, 44.1% are male, average age 34.8.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for WRSTBHVR audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age34.8
Estimated audience size846,287
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the WRSTBHVR audience in Germany
Age bracketShare%
16-1930%
20-2924%
30-3918%
40-4916%
50+12%
Fig. 04

Worldwide distribution

79.1%

of the worldwide WRSTBHVR audience comes from Germany.

Worldwide audience distribution share by country for WRSTBHVR
CountryShare
Germany79.1%
Netherlands3.3%
Austria3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WRSTBHVR audience in Germany is strongest.

Fig. 05

Top regions by affinity

WRSTBHVR customers by region in Germany
#RegionReachAffinity×
01Hamburg~30K1.71×
02Berlin~60K1.44×
03Nordrhein-Westfalen~300K1.42×
04Baden-Württemberg~200K1.28×
05Hessen~90K1.28×
06Niedersachsen~100K1.14×
07Bayern~200K1.13×
08Bremen~8K1.05×
09Schleswig-Holstein~30K1.03×
10Rheinland-Pfalz~40K0.86×
11Brandenburg~20K0.73×
12Thüringen~20K0.69×
13Saarland~7K0.66×
14Sachsen~30K0.60×
15Sachsen-Anhalt~10K0.59×
16Mecklenburg-Vorpommern~8K0.50×
Fig. 06

Affinity by region

Affinity by region — WRSTBHVR, Germany
0.50×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WRSTBHVR audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WRSTBHVR audience
#·InterestCategoryAffinity×
01Paul WalkerMovies & TV4.94×
02The Timberland CompanyFashion & Accessoires4.69×
03Sneaker collectingFashion & Accessoires4.67×
04PandoraFashion & Accessoires3.81×
05BreuningerFashion & Accessoires3.61×
06MangoShopping3.25×
07Robert RedfordMovies & TV3.01×
08ConverseFashion & Accessoires2.88×
09Motorcycle helmetCars & Mobility2.75×
10StreetwearFashion & Accessoires2.38×
11NikeFashion & Accessoires2.32×
12Luxury goodsFashion & Accessoires2.31×
13UniqloShopping2.20×
14House musicMusic & Radio2.19×
15HobbyHome & Garden2.12×
16ZaraShopping1.87×
17Modern artArts & Culture1.81×
18AdidasFashion & Accessoires1.71×
19HermèsFashion & Accessoires1.62×
20CHECK24Business & Career1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WRSTBHVR audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WRSTBHVR audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.72×
Luxury OrientationPREMIUM1.57×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WRSTBHVR audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
Convenience OrientationPREMIUM0.88×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WRSTBHVR's target market in Germany?

WRSTBHVR's target market in Germany covers an estimated 846,287 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of WRSTBHVR customers?

55.9% of the WRSTBHVR audience are female, 44.1% are male, with an average age of 34.8 years.

03

Which brands do WRSTBHVR fans like most?

WRSTBHVR fans show strongest brand affinity for Breuninger (3.61×), Luxury goods (2.31×), and Sneaker collecting (4.67×) over the country average.

04

Where do WRSTBHVR fans live in Germany?

WRSTBHVR fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do WRSTBHVR fans also like?

Beyond WRSTBHVR itself, the audience over-indexes on Luxury goods (2.31×), Sneaker collecting (4.67×), Nike (2.32×), and Hobby (2.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Streetwear audiences in Germany

See WRSTBHVR audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for WRSTBHVR. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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