Zeekr Audience in Germany
Zeekr has an estimated audience of 387,361 people in Germany. 35.4% are female, 64.6% are male, average age 38.3. Top brand affinities: Transfermarkt, Tagesschau, Ariana Grande, Tesla Motors, Porsche.
Top brand affinities include Transfermarkt, Tagesschau, Ariana Grande, with strongest over-indexing on Transfermarkt (2.57× the country average). Demographically, the Zeekr audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Zeekr fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 38.3 |
| Estimated audience size | 387,361 |
Audience persona
The typical Zeekr fan in Germany is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Transfermarkt.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 2.57× | Sports |
| Tagesschau | 1.63× | Movies & TV |
| Ariana Grande | 4.14× | Music & Radio |
| Tesla Motors | 3.08× | Cars & Mobility |
| Porsche | 2.44× | Cars & Mobility |
| Used car | 2.16× | Cars & Mobility |
| AutoScout24 | 1.7× | Cars & Mobility |
| Škoda Auto | 2.11× | Cars & Mobility |
| Electric guitar | 2.98× | Music & Radio |
| SUVs | 1.92× | Cars & Mobility |
| Electric vehicle | 2.57× | Cars & Mobility |
| Hybrid electric vehicle | 2.8× | Cars & Mobility |
| RTL Television | 2.11× | Movies & TV |
| BMW | 1.78× | Cars & Mobility |
| Hyundai | 2.46× | Cars & Mobility |
| Luxury yacht | 3.05× | Travel & Leisure |
| Expensive Taste | 2.85× | Business & Career |
| Volkswagen | 1.69× | Cars & Mobility |
| Cro (rapper) | 3.49× | Music & Radio |
| Audi | 1.85× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.39 |
| Indulgence | JOY | 1.34 |
| Need for Security | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.11 |
| Patriotism | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.1% |
| United States | 20.3% |
| Italy | 16.6% |
See Zeekr audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,566,957)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zeekr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.