Zeekr Audience in Germany
Zeekr has an estimated audience of 387,361 people in Germany. 35.4% are female, 64.6% are male, average age 38.3. Top brand affinities: Gil Ofarim, CAC 40, Icon (magazine), Building insulation, Metamorphoses.
Top brand affinities include Gil Ofarim, CAC 40, Icon (magazine), with strongest over-indexing on Gil Ofarim (1.99× the country average). Demographically, the Zeekr audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Zeekr fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 38.3 |
| Estimated audience size | 387,361 |
Audience persona
The typical Zeekr fan in Germany is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.99× | Music & Radio |
| CAC 40 | 2.21× | Business & Career |
| Icon (magazine) | 1.64× | Arts & Culture |
| Building insulation | 2.78× | Home & Garden |
| Metamorphoses | 2.09× | Literature |
| Acoustic music | 2.44× | Music & Radio |
| Home Delivery | 1.56× | Food & Beverages |
| Jonah | 2.98× | |
| Golem | 1.73× | Technology & Electronics |
| Eden Lake | 2.66× | Movies & TV |
| Hammock camping | 3.61× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.43× | Music & Radio |
| Jaguar F-Pace | 3.12× | Cars & Mobility |
| Noodle (Gorillaz) | 1.51× | Music & Radio |
| Headhunters (film) | 2.22× | Movies & TV |
| Carrie (novel) | 2.67× | Literature |
| Apostrophe | 2.13× | Literature |
| Figure painting (hobby) | 1.72× | Arts & Culture |
| Staycation | 1.55× | Home & Garden |
| Oktay Kaynarca | 2.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.39 |
| Indulgence | JOY | 1.34 |
| Need for Security | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.11 |
| Patriotism | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.1% |
| United States | 20.3% |
| Italy | 16.6% |
See Zeekr audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zeekr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.