Zlatan Ibrahimović Audience in Germany
Zlatan Ibrahimović has an estimated audience of 348,528 people in Germany. 19.3% are female, 80.7% are male, average age 28.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Borussia Dortmund, SV Werder Bremen, Vincent Kompany, FIFA World Cup.
The average Zlatan Ibrahimović fan in Germany is 28.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Borussia Dortmund, SV Werder Bremen, with strongest over-indexing on Transfermarkt (8.86× the country average). Demographically, the Zlatan Ibrahimović audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Zlatan Ibrahimović fans
| Metric | Value |
|---|---|
| Female | 19.3% |
| Male | 80.7% |
| Average age | 28.2 |
| Estimated audience size | 348,528 |
Audience persona
The typical Zlatan Ibrahimović fan in Germany is more male, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,849 | 1.1× |
| Bayern | 78,155 | 1.4× |
| Baden-Württemberg | 67,099 | 1.41× |
| Hessen | 35,273 | 1.33× |
| Niedersachsen | 32,200 | 0.95× |
| Berlin | 17,965 | 1.15× |
| Rheinland-Pfalz | 16,790 | 0.96× |
| Sachsen | 14,746 | 0.86× |
| Schleswig-Holstein | 11,343 | 0.91× |
| Brandenburg | 9,951 | 0.92× |
| Hamburg | 7,934 | 1.01× |
| Sachsen-Anhalt | 6,540 | 0.72× |
| Thüringen | 6,117 | 0.69× |
| Mecklenburg-Vorpommern | 4,602 | 0.69× |
| Saarland | 3,764 | 0.88× |
| Bremen | 3,040 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 8.86× | Sports |
| Borussia Dortmund | 3.92× | Sports |
| SV Werder Bremen | 5.03× | Sports |
| Vincent Kompany | 11.46× | Sports |
| FIFA World Cup | 3.74× | Sports |
| Paris Saint-Germain | 8.63× | Sports |
| UEFA Champions League | 3.73× | Sports |
| Tipico | 5.22× | Games |
| Harry Kane | 8× | Sports |
| RB Leipzig | 5.32× | Sports |
| FC Bayern Munich | 2.91× | Sports |
| Sportschau | 3.98× | Sports |
| Real Madrid C.F. | 3.82× | Sports |
| Sport Bild | 5.24× | Sports |
| FC Schalke 04 | 4.89× | Sports |
| UEFA Nations League | 7.28× | Sports |
| 2. Bundesliga | 3.57× | Sports |
| Tottenham Hotspur F.C. | 6.79× | Sports |
| Xabi Alonso | 8.24× | Sports |
| Galatasaray S.K. | 3.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Patriotism | CONSERVATISM | 1.22 |
| Spirituality | BALANCE | 1.17 |
| Risk Appetite | THRILL | 1.17 |
| Luxury Orientation | PREMIUM | 1.17 |
| Social Media Usage | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Germany | 10.8% |
| United Kingdom | 7.4% |
See Zlatan Ibrahimović audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Zlatan Ibrahimović have in Germany?
Zlatan Ibrahimović has an estimated audience of 348,528 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zlatan Ibrahimović fans?
19.3% of Zlatan Ibrahimović fans are female, 80.7% are male, with an average age of 28.2 years.
Which brands do Zlatan Ibrahimović fans like most?
Zlatan Ibrahimović fans show strongest brand affinity for Transfermarkt (8.86×), Borussia Dortmund (3.92×), and SV Werder Bremen (5.03×) over the country average.
Where do Zlatan Ibrahimović fans live in Germany?
Zlatan Ibrahimović fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,849), Bayern (reach 78,155), and Baden-Württemberg (reach 67,099). These three regions account for the largest share of the active audience.
What other brands do Zlatan Ibrahimović fans also like?
Beyond Zlatan Ibrahimović itself, the audience over-indexes on Borussia Dortmund (3.92×), SV Werder Bremen (5.03×), Vincent Kompany (11.46×), and FIFA World Cup (3.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zlatan Ibrahimović. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.