UEFA Nations League Audience in Germany
UEFA Nations League has an estimated audience of 3,238,578 people in Germany. 40.7% are female, 59.3% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SV Werder Bremen, 2. Bundesliga, Borussia Dortmund, UEFA Champions League, FC Bayern Munich.
The average UEFA Nations League fan in Germany is 35.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SV Werder Bremen, 2. Bundesliga, Borussia Dortmund, with strongest over-indexing on SV Werder Bremen (3.32× the country average). Demographically, the UEFA Nations League audience skews more male with an average age of 35.4, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Soccer
Demographics of UEFA Nations League fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 35.4 |
| Estimated audience size | 3,238,578 |
Audience persona
The typical UEFA Nations League fan in Germany is more male, around 35.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 896,245 | 1.27× |
| Bayern | 645,868 | 1.24× |
| Baden-Württemberg | 633,647 | 1.43× |
| Niedersachsen | 313,386 | 1× |
| Hessen | 287,580 | 1.17× |
| Rheinland-Pfalz | 197,344 | 1.22× |
| Berlin | 141,522 | 0.98× |
| Sachsen | 120,125 | 0.76× |
| Schleswig-Holstein | 107,109 | 0.92× |
| Brandenburg | 80,100 | 0.8× |
| Hamburg | 75,390 | 1.03× |
| Sachsen-Anhalt | 67,397 | 0.8× |
| Thüringen | 62,210 | 0.75× |
| Mecklenburg-Vorpommern | 45,964 | 0.74× |
| Saarland | 38,819 | 0.98× |
| Bremen | 25,450 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 3.32× | Sports |
| 2. Bundesliga | 3.31× | Sports |
| Borussia Dortmund | 1.77× | Sports |
| UEFA Champions League | 2.59× | Sports |
| FC Bayern Munich | 2.18× | Sports |
| VfB Stuttgart | 3.14× | Sports |
| Eintracht Frankfurt | 2.86× | Sports |
| Bundesliga | 2.18× | Sports |
| RB Leipzig | 3.34× | Sports |
| Hamburger SV | 3.19× | Sports |
| FC Schalke 04 | 3.23× | Sports |
| Real Madrid C.F. | 2.41× | Sports |
| Dynamo Dresden | 3.05× | Sports |
| 3. Liga | 3.7× | Sports |
| Spiegel Online | 1.93× | News |
| Sportschau | 2.36× | Sports |
| FC Barcelona | 2.63× | Sports |
| Hertha BSC | 3.45× | Sports |
| Premier League | 2.7× | Sports |
| DFB-Pokal | 3.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.66 |
| Spirituality | BALANCE | 1.35 |
| Early Adopter Mentality | POWER | 1.28 |
| Social Media Usage | JOY | 1.21 |
| Sports Activity | POWER | 1.15 |
| Career Orientation | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 18.1% |
| Germany | 15.3% |
| United Kingdom | 13.5% |
See UEFA Nations League audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does UEFA Nations League have in Germany?
UEFA Nations League has an estimated audience of 3,238,578 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of UEFA Nations League fans?
40.7% of UEFA Nations League fans are female, 59.3% are male, with an average age of 35.4 years.
Which brands do UEFA Nations League fans like most?
UEFA Nations League fans show strongest brand affinity for SV Werder Bremen (3.32×), 2. Bundesliga (3.31×), and Borussia Dortmund (1.77×) over the country average.
Where do UEFA Nations League fans live in Germany?
UEFA Nations League fans in Germany are most concentrated in Nordrhein-Westfalen (reach 896,245), Bayern (reach 645,868), and Baden-Württemberg (reach 633,647). These three regions account for the largest share of the active audience.
What other brands do UEFA Nations League fans also like?
Beyond UEFA Nations League itself, the audience over-indexes on 2. Bundesliga (3.31×), Borussia Dortmund (1.77×), UEFA Champions League (2.59×), and FC Bayern Munich (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for UEFA Nations League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.