Rascasse Audience Intelligence

Chicago White Sox Fan Demographics in United States

Chicago White Sox has an estimated audience of 6.3M people in United States.

#29among Baseball in United States#120among teams in United States#463in Sports

The average Chicago White Sox fan in United States is 40.6 years old, more male, and lives primarily in Illinois.

By number of fans, Chicago White Sox ranks #18 among the 30 MLB teams in United States.

Its fans are 1.7 years older than the group average of 38.9.

Women make up 31.6% of the fan base, 4.4 percentage points fewer than the group average.

Compared with the other 29 MLB teams, Chicago White Sox fans stand out for their interest in Sports Mockery, Chicago Blackhawks and Jewel-Osco.

In Q2/2026, search interest was +107.1% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: May, June and August account for 44% of the year's searches, January is the quietest month.

Most fans live in Illinois, Indiana, California.

Top affinities include Texas A&M Aggies baseball, Mississippi State Bulldogs baseball, Sports Mockery, with strongest over-indexing on Texas A&M Aggies baseball (27.33× the country average).

Demographically, the Chicago White Sox audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Patriotism.

The typical Chicago White Sox fan in United States is more male, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Texas A&M Aggies baseball.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.3M
in United States
Gender
31.6%♀
68.4% male
Age
40.6
average years
Country rank
#5413
among all objects in United States
Fig. 01

Search interest · 12-month trend

+107%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Chicago White Sox fans

31.6% are female, 68.4% are male, average age 40.6.

Fig. 02

Gender split

31.6%
Female
68.4%
Male
Demographic split for Chicago White Sox audience in United States
MetricValue
Female31.6%
Male68.4%
Average age40.6
Estimated audience size6.3M
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Chicago White Sox audience in United States
Age bracketShare%
16-2421%
25-3417%
35-4419%
45-5420%
55+23%
Fig. 04

Worldwide distribution

83.6%

of the worldwide Chicago White Sox audience comes from United States.

Worldwide audience distribution share by country for Chicago White Sox
CountryShare
United States83.6%
Canada3.2%
Mexico3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chicago White Sox fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~3M12.41×
02Indiana~500K4.27×
03Wisconsin~200K2.13×
04Iowa~100K2.04×
05Michigan~300K1.64×
06Ohio~300K1.41×
07Minnesota~100K1.29×
08South Dakota~20K1.21×
09Kansas~60K1.08×
10Missouri~100K1.00×
11Arizona~100K0.98×
12Montana~20K0.88×
13North Dakota~10K0.86×
14Nevada~50K0.81×
15Florida~300K0.76×
16Nebraska~30K0.74×
17Pennsylvania~200K0.71×
18Tennessee~90K0.69×
19New Jersey~100K0.66×
20Washington~90K0.65×
21Kentucky~50K0.63×
22Arkansas~40K0.63×
23Wyoming~7K0.63×
24Colorado~70K0.62×
25Maryland~70K0.61×
26Delaware~10K0.59×
27South Carolina~60K0.58×
28Maine~10K0.58×
29Connecticut~40K0.57×
30North Carolina~100K0.56×
31New York~200K0.55×
32Mississippi~30K0.54×
33Hawaii~10K0.54×
34New Mexico~20K0.53×
35Washington, District of Columbia~7K0.53×
36Massachusetts~70K0.52×
37Rhode Island~10K0.52×
38New Hampshire~10K0.50×
39Louisiana~40K0.49×
40Alabama~50K0.48×
41Georgia~100K0.47×
42Alaska~6K0.47×
43Texas~200K0.46×
44California~300K0.44×
45Virginia~70K0.41×
46West Virginia~10K0.41×
47Idaho~10K0.38×
48Oregon~30K0.36×
49Oklahoma~30K0.35×
50Utah~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Chicago White Sox, United States
0.33×1.00×12.41×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chicago White Sox audience vs. the country average
#·InterestCategoryAffinity×
01Texas A&M Aggies baseballSports27.33×
02Mississippi State Bulldogs baseballSports25.63×
03Sports MockerySports22.50×
04Chicago BlackhawksSports18.00×
05Jewel-OscoShopping15.72×
06DuPage County, IllinoisTravel & Leisure10.75×
07Chicago CubsSports10.14×
08Arizona DiamondbacksSports10.12×
09USA BaseballSports8.19×
10Toronto Blue JaysSports8.01×
11Tampa Bay RaysSports7.93×
12MLB NetworkSports6.70×
13Philadelphia PhilliesSports6.55×
14Chicago metropolitan areaTravel & Leisure6.48×
15Pittsburgh PiratesSports6.40×
16Milwaukee BrewersSports5.33×
17Chicago BearsSports5.32×
18Atlanta BravesSports5.00×
19Detroit TigersSports4.16×
20Chicago BullsSports4.11×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chicago White Sox audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chicago White Sox audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
PatriotismCONSERVATISM1.10×
Urban LifestyleOPEN1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chicago White Sox audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
SustainabilityBALANCE0.82×
IndulgenceJOY0.84×
0×1.00× baseline2×
Appendix

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chicago White Sox over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/chicago-white-sox-19244” · Methodology