A data profile of the people who buy, follow and care about Dunnes Stores in Spain — modelled from more than twelve digital signal sources. Dunnes Stores has an estimated audience of 41,809 people in Spain.
The average Dunnes Stores fan in Spain is 32.7 years old, balanced, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Canary Islands.
Top brand affinities include FC Barcelona, Carlos Alcaraz, JD Sports, with strongest over-indexing on FC Barcelona (3.29× the country average).
Demographically, the Dunnes Stores audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Dunnes Stores fan in Spain is balanced, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FC Barcelona.
The key figures that characterise the Dunnes Stores profile in Spain.
53.7% are female, 46.3% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 32.7 |
| Estimated audience size | 41,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 21% | |
| 30-39 | 12% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Dunnes Stores audience comes from Spain.
| Country | Share |
|---|---|
| Ireland | 73.2% |
| United Kingdom | 12.1% |
| South Africa | 2.6% |
Where the Dunnes Stores audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~30K | 7.67× | |
| 02 | Canary Islands | ~4K | 1.99× | |
| 03 | Region of Murcia | ~1K | 0.96× | |
| 04 | Balearic Islands | ~1K | 0.93× | |
| 05 | Basque Autonomous Country | ~1K | 0.85× | |
| 06 | La Rioja | <1K | 0.82× | |
| 07 | Navarre | <1K | 0.73× | |
| 08 | Cantabria | <1K | 0.71× | |
| 09 | Extremadura | <1K | 0.68× | |
| 10 | Community of Madrid | ~5K | 0.67× | |
| 11 | Principality of Asturias | <1K | 0.63× | |
| 12 | Comunidad Valenciana | ~3K | 0.62× | |
| 13 | Aragon | <1K | 0.59× | |
| 14 | Castilla-La Mancha | <1K | 0.56× | |
| 15 | Castile and León | <1K | 0.54× | |
| 16 | Catalonia | ~4K | 0.51× | |
| 17 | Galicia | <1K | 0.46× |
The strongest cross-interests of the Dunnes Stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sports Direct | Fashion & Accessoires | 17.68× | ||
| 02 | JD Sports | Shopping | 8.91× | ||
| 03 | Carlos Alcaraz | Sports | 3.38× | ||
| 04 | DIRECTV Sports | Movies & TV | 3.30× | ||
| 05 | FC Barcelona | Sports | 3.29× | ||
| 06 | Spotify | Internet & Social Media | 3.13× | ||
| 07 | idealista.com | Home & Garden | 3.12× | ||
| 08 | Basketball | Sports | 3.05× | ||
| 09 | Take-out | Food & Beverages | 3.05× | ||
| 10 | Harry Potter | Movies & TV | 2.81× | ||
| 11 | Live events | Music & Radio | 2.19× | ||
| 12 | Music | Business & Career | 2.17× | ||
| 13 | Entertainment | Movies & TV | 2.16× | ||
| 14 | Sports | Sports | 2.14× | ||
| 15 | Outdoor recreation | Sports | 2.11× | ||
| 16 | Spain | Travel & Leisure | 1.91× | ||
| 17 | Arts and music | Arts & Culture | 1.86× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.85× | ||
| 19 | Real Madrid Club de Fútbol | Sports | 1.70× | ||
| 20 | Food and drink | Food & Beverages | 1.69× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.22× | |
| Travelling | THRILL | 2.13× | |
| Healthy Lifestyle | BALANCE | 1.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Creativity | OPEN | 0.80× | |
| Convenience Orientation | PREMIUM | 0.87× |
Dunnes Stores's target market in Spain covers an estimated 41,809 people, concentrated in Andalusia and Community of Madrid.
53.7% of the Dunnes Stores audience are female, 46.3% are male, with an average age of 32.7 years.
Dunnes Stores fans show strongest brand affinity for FC Barcelona (3.29×), Carlos Alcaraz (3.38×), and JD Sports (8.91×) over the country average.
Dunnes Stores fans in Spain are most concentrated in Andalusia (reach ~30K), Community of Madrid (reach ~5K), and Canary Islands (reach ~4K). These three regions account for the largest share of the active audience.
Beyond Dunnes Stores itself, the audience over-indexes on Carlos Alcaraz (3.38×), JD Sports (8.91×), DIRECTV Sports (3.3×), and Entertainment (2.16×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dunnes Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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