A data profile of the people who buy, follow and care about Publishing in Spain — modelled from more than twelve digital signal sources. Publishing has an estimated audience of 2,401,657 people in Spain.
Publishing has an estimated audience of 2,401,657 people in Spain. 63.1% are female, 36.9% are male, average age 45.6. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Volunteering, Wikipedia.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.2× the country average).
Demographically, the Publishing audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Publishing fan in Spain is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Publishing profile in Spain.
63.1% are female, 36.9% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 45.6 |
| Estimated audience size | 2,401,657 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 34% |
of the worldwide Publishing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 4.9% |
| China | 4.6% |
The strongest cross-interests of the Publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 3.15× | ||
| 02 | Satire | Literature | 3.10× | ||
| 03 | Volunteering | Politics & Society | 2.62× | ||
| 04 | Iberia (airline) | Travel & Leisure | 2.20× | ||
| 05 | Mango | Shopping | 2.14× | ||
| 06 | Refrigerator | Home & Garden | 2.10× | ||
| 07 | Internet & Social Media | 2.07× | |||
| 08 | Wikipedia | Internet & Social Media | 2.07× | ||
| 09 | Video hosting service | Technology & Electronics | 2.06× | ||
| 10 | Betfair | Games | 2.06× | ||
| 11 | Travel website | Travel & Leisure | 1.96× | ||
| 12 | Charity and causes | Business & Career | 1.96× | ||
| 13 | Real property | Home & Garden | 1.95× | ||
| 14 | Aldi | Shopping | 1.86× | ||
| 15 | Bookselling | Literature | 1.86× | ||
| 16 | Dentistry | Business & Career | 1.85× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.75× | ||
| 18 | Distilled beverage | Food & Beverages | 1.73× | ||
| 19 | Innovation | Business & Career | 1.52× | ||
| 20 | Poetry | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.51× | |
| Individualism | JOY | 1.21× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Sports Activity | POWER | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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