Publishing Audience in Germany
Publishing has an estimated audience of 2,070,577 people in Germany. 55.8% are female, 44.2% are male, average age 40.7. Top brand affinities: Tagesschau, Satire, Transfermarkt, German television comedy, Pets.
Top brand affinities include Tagesschau, Satire, Transfermarkt, with strongest over-indexing on Tagesschau (3.12× the country average). Demographically, the Publishing audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Category: Literature · Type: Topic
Demographics of Publishing fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.7 |
| Estimated audience size | 2,070,577 |
Audience persona
The typical Publishing fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.12× | Movies & TV |
| Satire | 6.53× | Literature |
| Transfermarkt | 3.47× | Sports |
| German television comedy | 5.87× | Movies & TV |
| Pets | 1.52× | Pets & Animals |
| Western Union | 3.43× | Business & Career |
| Westdeutscher Rundfunk | 2.76× | Movies & TV |
| Wetter.com | 1.84× | Home & Garden |
| Automobiles | 1.52× | Cars & Mobility |
| Poetry | 2.75× | Literature |
| Crossword | 3.41× | Games |
| Country rap | 3.99× | Music & Radio |
| Real property | 2.94× | Home & Garden |
| Crochet | 2.54× | Home & Garden |
| Felix Baumgartner | 2.79× | Sports |
| Volunteering | 2.15× | Politics & Society |
| Allgäu | 3.57× | Travel & Leisure |
| Eintracht Frankfurt | 1.5× | Sports |
| Headphones | 3.18× | Technology & Electronics |
| Christian Ulmen | 2.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Convenience Orientation | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.15 |
| DIY Mentality | THRILL | 1.15 |
| Sports Activity | POWER | 1.12 |
| LGBTQ+ Identity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 4.9% |
| China | 4.6% |
See Publishing audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.