Rascasse Audience Intelligence

Publishing Audience in Germany

A data profile of the people who buy, follow and care about Publishing in Germany — modelled from more than twelve digital signal sources. Publishing has an estimated audience of 2,070,577 people in Germany.

#1881among Topic in Germany#50in Literature

The average Publishing fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Thüringen.

Top brand affinities include Hugendubel, Tagesschau, Müller (company), with strongest over-indexing on Hugendubel (3.8× the country average).

Demographically, the Publishing audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Publishing fan in Germany is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Hugendubel.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Publishing profile in Germany.

Audience size
2.1M
in Germany
Gender
55.8%♀
44.2% male
Age
40.7
average years
Country rank
#3244
Topic in Germany
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Publishing fans

55.8% are female, 44.2% are male, average age 40.7.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Publishing audience in Germany
MetricValue
Female55.8%
Male44.2%
Average age40.7
Estimated audience size2,070,577
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Publishing audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4923%
50+21%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Publishing audience comes from Germany.

Worldwide audience distribution share by country for Publishing
CountryShare
United States17.6%
Italy4.9%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Publishing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Publishing fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~300K5.15×
02Hessen~100K0.94×
03Bremen~20K0.91×
04Saarland~20K0.89×
05Bayern~300K0.84×
06Mecklenburg-Vorpommern~30K0.83×
07Hamburg~40K0.82×
08Sachsen~80K0.81×
09Brandenburg~50K0.80×
10Sachsen-Anhalt~40K0.80×
11Berlin~70K0.79×
12Rheinland-Pfalz~80K0.78×
13Schleswig-Holstein~60K0.78×
14Baden-Württemberg~200K0.77×
15Nordrhein-Westfalen~300K0.75×
16Niedersachsen~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Publishing, Germany
0.73×1.00×5.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Publishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Publishing audience
#·InterestCategoryAffinity×
01General practitionerHealth5.94×
02HugendubelShopping3.80×
03BooksellingLiterature3.10×
04CrosswordGames2.72×
05Crime fictionLiterature2.69×
06Real propertyHome & Garden2.56×
07VolunteeringPolitics & Society2.39×
08Shih TzuPets & Animals2.30×
09PoetryLiterature2.24×
10Siberian HuskyPets & Animals2.19×
11BeaglePets & Animals2.19×
12French BulldogPets & Animals2.16×
13Labrador RetrieverPets & Animals2.01×
14Müller (company)Food & Beverages2.00×
15TagesschauMovies & TV1.94×
16TransfermarktSports1.91×
17DessertsFood & Beverages1.76×
18KitchenHome & Garden1.73×
19TattoosFashion & Accessoires1.71×
20PoliticsPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Publishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Publishing audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
SpiritualityBALANCE1.32×
IndulgenceJOY1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Publishing audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.80×
Price SensitivityPREMIUM0.80×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Publishing have in Germany?

Publishing has an estimated audience of 2,070,577 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Publishing fans?

55.8% of Publishing fans are female, 44.2% are male, with an average age of 40.7 years.

03

Which brands do Publishing fans like most?

Publishing fans show strongest brand affinity for Hugendubel (3.8×), Tagesschau (1.94×), and Müller (company) (2×) over the country average.

04

Where do Publishing fans live in Germany?

Publishing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Thüringen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Publishing fans also like?

Beyond Publishing itself, the audience over-indexes on Tagesschau (1.94×), Müller (company) (2×), Bookselling (3.1×), and Transfermarkt (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Publishing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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