Publishing Audience in Germany
Publishing has an estimated audience of 2,070,577 people in Germany. 55.8% are female, 44.2% are male, average age 40.7. Top brand affinities: Stradivarius, Esra Erol, Information sensitivity, Krasnodar, Este, Veneto.
Top brand affinities include Stradivarius, Esra Erol, Information sensitivity, with strongest over-indexing on Stradivarius (1.56× the country average). Demographically, the Publishing audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Category: Literature · Type: Topic
Demographics of Publishing fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 40.7 |
| Estimated audience size | 2,070,577 |
Audience persona
The typical Publishing fan in Germany is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.56× | Shopping |
| Esra Erol | 4.19× | Movies & TV |
| Information sensitivity | 3.88× | Technology & Electronics |
| Krasnodar | 5.94× | Travel & Leisure |
| Este, Veneto | 1.57× | Travel & Leisure |
| Ireen Sheer | 1.65× | Music & Radio |
| Theocracy | 5.38× | Music & Radio |
| Huck (magazine) | 4.88× | Internet & Social Media |
| Scratching post | 2.83× | Pets & Animals |
| Timo Hildebrand | 4.52× | Sports |
| Celtic mythology | 2.55× | Arts & Culture |
| Glashütte | 1.86× | Travel & Leisure |
| Cloppenburg | 1.84× | Travel & Leisure |
| Emperor Entertainment Group | 1.5× | Business & Career |
| The Equalizer | 1.98× | Movies & TV |
| Solo climbing | 1.53× | Sports |
| Throne of Glass | 2.11× | Literature |
| vienna.info | 3.03× | Travel & Leisure |
| Phil Campbell (musician) | 1.92× | Music & Radio |
| Hostelworld | 2.25× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Convenience Orientation | PREMIUM | 1.16 |
| Pet Ownership | JOY | 1.15 |
| DIY Mentality | THRILL | 1.15 |
| Sports Activity | POWER | 1.12 |
| LGBTQ+ Identity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 4.9% |
| China | 4.6% |
See Publishing audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.