A data profile of the people who buy, follow and care about Publishing in United Kingdom — modelled from more than twelve digital signal sources. Publishing has an estimated audience of 2,931,443 people in United Kingdom.
The average Publishing fan in United Kingdom is 44.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Wales, South East.
Top brand affinities include Wikipedia, Hobby, William Hill (bookmaker), with strongest over-indexing on Wikipedia (3.53× the country average).
Demographically, the Publishing audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Publishing fan in United Kingdom is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Publishing profile in United Kingdom.
59.6% are female, 40.4% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 44.7 |
| Estimated audience size | 2,931,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Publishing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.8% |
| Italy | 5.2% |
| China | 4.9% |
Where the Publishing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~200K | 1.71× | |
| 02 | Wales | ~300K | 1.64× | |
| 03 | England | ~2M | 1.17× | |
| 04 | Scotland | ~300K | 0.95× | |
| 05 | West Midlands | ~100K | 0.84× | |
| 06 | Yorkshire and the Humber | ~200K | 0.78× | |
| 07 | North East | ~80K | 0.73× | |
| 08 | East of England | ~200K | 0.68× | |
| 09 | South East | ~300K | 0.65× | |
| 10 | South West | ~200K | 0.65× | |
| 11 | East Midlands | ~100K | 0.64× | |
| 12 | North West | ~100K | 0.47× |
The strongest cross-interests of the Publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 4.33× | ||
| 02 | Wikipedia | Internet & Social Media | 3.53× | ||
| 03 | Pierce Brosnan | Movies & TV | 3.34× | ||
| 04 | Adoption | Kids & Family | 2.95× | ||
| 05 | Sketch comedy | Movies & TV | 2.92× | ||
| 06 | Margot Robbie | Movies & TV | 2.76× | ||
| 07 | Satire | Literature | 2.48× | ||
| 08 | Esso | Cars & Mobility | 2.32× | ||
| 09 | Risk management | Business & Career | 2.24× | ||
| 10 | Refrigerator | Home & Garden | 2.05× | ||
| 11 | Hobby | Home & Garden | 2.03× | ||
| 12 | William Hill (bookmaker) | Games | 1.89× | ||
| 13 | Volunteering | Politics & Society | 1.87× | ||
| 14 | Betfair | Games | 1.76× | ||
| 15 | Mobile home | Cars & Mobility | 1.76× | ||
| 16 | Subscription business model | Shopping | 1.59× | ||
| 17 | Aldi | Shopping | 1.58× | ||
| 18 | Politics | Politics & Society | 1.57× | ||
| 19 | Distilled beverage | Food & Beverages | 1.57× | ||
| 20 | Superman | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.46× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Indulgence | JOY | 0.86× |
Publishing has an estimated audience of 2,931,443 people in United Kingdom, concentrated in England and Wales.
59.6% of Publishing fans are female, 40.4% are male, with an average age of 44.7 years.
Publishing fans show strongest brand affinity for Wikipedia (3.53×), Hobby (2.03×), and William Hill (bookmaker) (1.89×) over the country average.
Publishing fans in United Kingdom are most concentrated in England (reach ~2M), Wales (reach ~300K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Publishing itself, the audience over-indexes on Hobby (2.03×), William Hill (bookmaker) (1.89×), Satire (2.48×), and Esso (2.32×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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