Rascasse Audience Intelligence

Publishing Audience in United States

A data profile of the people who buy, follow and care about Publishing in United States — modelled from more than twelve digital signal sources. Publishing has an estimated audience of 11,824,711 people in United States.

#1985among Topic in United States#55in Literature

The average Publishing fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Metaphysics, Diaper bag, with strongest over-indexing on Planet Fitness (1.88× the country average).

Demographically, the Publishing audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Publishing fan in United States is more female, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Publishing profile in United States.

Audience size
11.8M
in United States
Gender
58.1%♀
41.9% male
Age
42.4
average years
Country rank
#3022
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Publishing fans

58.1% are female, 41.9% are male, average age 42.4.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Publishing audience in United States
MetricValue
Female58.1%
Male41.9%
Average age42.4
Estimated audience size11,824,711
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Publishing audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4921%
50+29%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Publishing audience comes from United States.

Worldwide audience distribution share by country for Publishing
CountryShare
United States17.6%
Italy4.9%
China4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Publishing audience in United States is strongest.

Fig. 05

Top regions by affinity

Publishing fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~40K1.43×
02West Virginia~70K1.26×
03Washington~300K1.17×
04Oklahoma~200K1.17×
05Kansas~100K1.16×
06Texas~1M1.11×
07Idaho~70K1.11×
08Virginia~300K1.06×
09Missouri~200K1.06×
10Alabama~200K1.06×
11Montana~30K1.05×
12North Dakota~30K1.05×
13Oregon~100K1.04×
14Georgia~400K1.03×
15South Carolina~200K1.03×
16Kentucky~200K1.03×
17New Mexico~60K1.01×
18Nebraska~60K1.01×
19New York~700K1.00×
20Arkansas~100K1.00×
21Ohio~400K0.99×
22Maryland~200K0.99×
23Hawaii~50K0.99×
24Maine~40K0.99×
25Alaska~30K0.99×
26North Carolina~300K0.98×
27Mississippi~100K0.98×
28California~1.5M0.97×
29Indiana~200K0.96×
30Florida~800K0.95×
31Pennsylvania~400K0.95×
32Michigan~300K0.95×
33Utah~100K0.95×
34New Hampshire~40K0.95×
35Vermont~20K0.95×
36Illinois~400K0.94×
37Tennessee~200K0.94×
38Louisiana~100K0.94×
39Washington, District of Columbia~30K0.94×
40Arizona~200K0.92×
41Wisconsin~200K0.92×
42Minnesota~200K0.92×
43Iowa~90K0.92×
44Rhode Island~30K0.91×
45Colorado~200K0.90×
46Nevada~100K0.89×
47Delaware~30K0.88×
48Connecticut~100K0.87×
49New Jersey~300K0.86×
50Massachusetts~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Publishing, United States
0.84×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Publishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Publishing audience
#·InterestCategoryAffinity×
01Universal StudiosMovies & TV2.82×
02FunkoKids & Family2.51×
03Diaper bagKids & Family2.49×
04ClarinetMusic & Radio2.33×
05SaxophoneMusic & Radio2.25×
06MetaphysicsBusiness & Career2.24×
07Short storyLiterature2.00×
08Robert RedfordMovies & TV1.94×
09Planet FitnessSports1.88×
10CrosswordGames1.77×
11Real propertyHome & Garden1.75×
12Subscription business modelShopping1.72×
13Tabletop gameGames1.71×
14LibraryLiterature1.63×
15GeneticsKids & Family1.55×
16CrystalFashion & Accessoires1.55×
17Bass guitarMusic & Radio1.53×
18ReggaetonMusic & Radio1.53×
19NASDAQBusiness & Career1.52×
20Talk radioMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Publishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Publishing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
Community OrientationOPEN1.25×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Publishing audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Pet OwnershipJOY0.89×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Publishing have in United States?

Publishing has an estimated audience of 11,824,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Publishing fans?

58.1% of Publishing fans are female, 41.9% are male, with an average age of 42.4 years.

03

Which brands do Publishing fans like most?

Publishing fans show strongest brand affinity for Planet Fitness (1.88×), Metaphysics (2.24×), and Diaper bag (2.49×) over the country average.

04

Where do Publishing fans live in United States?

Publishing fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Publishing fans also like?

Beyond Publishing itself, the audience over-indexes on Metaphysics (2.24×), Diaper bag (2.49×), Subscription business model (1.72×), and Real property (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Publishing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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