Publishing Audience in United States
Publishing has an estimated audience of 11,824,711 people in United States. 58.1% are female, 41.9% are male, average age 42.4. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.
Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (15.74× the country average). Demographically, the Publishing audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Literature · Type: Topic
Demographics of Publishing fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.4 |
| Estimated audience size | 11,824,711 |
Audience persona
The typical Publishing fan in United States is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 15.74× | Internet & Social Media |
| Governor of Michigan | 18.86× | Politics & Society |
| Vocal harmony | 9.97× | Music & Radio |
| Wok | 13.59× | Food & Beverages |
| Grinch | 8.08× | Movies & TV |
| Google Home | 11.99× | Technology & Electronics |
| Hibachi | 13.53× | Food & Beverages |
| headspace | 15.62× | Health |
| Grace Slick | 14.38× | Music & Radio |
| Cherish (group) | 16.8× | Music & Radio |
| Hipster | 14.25× | Politics & Society |
| Fairy godmother | 10.48× | Literature |
| No Escape (1994 film) | 15.17× | Movies & TV |
| El Paso County, Colorado | 16.59× | Travel & Leisure |
| TV Fanatic | 12.87× | Movies & TV |
| Kikar HaShabbat | 18.4× | News |
| Guitarist (magazine) | 12.72× | Music & Radio |
| La Jolla | 9.46× | Travel & Leisure |
| Gift registry | 12.89× | Kids & Family |
| Mathcore | 7.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
| Community Orientation | OPEN | 1.14 |
| Mindfulness | BALANCE | 1.12 |
| LGBTQ+ Identity | OPEN | 1.12 |
| Spirituality | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 4.9% |
| China | 4.6% |
See Publishing audiences in other countries
More Literature audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.