A data profile of the people who buy, follow and care about Matilda Djerf in United Kingdom — modelled from more than twelve digital signal sources. Matilda Djerf has an estimated audience of 28,676 people in United Kingdom.
The average Matilda Djerf fan in United Kingdom is 41.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Wikipedia, WhatsApp, Esso, with strongest over-indexing on Wikipedia (1.8× the country average).
Demographically, the Matilda Djerf audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Matilda Djerf fan in United Kingdom is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Matilda Djerf profile in United Kingdom.
64.0% are female, 36.0% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 41.5 |
| Estimated audience size | 28,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Matilda Djerf audience comes from United Kingdom.
| Country | Share |
|---|---|
| Sweden | 21.5% |
| United States | 14.9% |
| China | 6.6% |
Where the Matilda Djerf audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~20K | 2.46× | |
| 02 | Northern Ireland | <1K | 0.84× | |
| 03 | Wales | ~1K | 0.75× | |
| 04 | Scotland | ~2K | 0.72× |
The strongest cross-interests of the Matilda Djerf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pandora | Fashion & Accessoires | 2.17× | ||
| 02 | Levi Strauss & Co. | Fashion & Accessoires | 2.11× | ||
| 03 | Face powder | Beauty & Wellness | 2.03× | ||
| 04 | CC cream | Beauty & Wellness | 1.98× | ||
| 05 | Mother's Day | Kids & Family | 1.87× | ||
| 06 | Mango | Shopping | 1.81× | ||
| 07 | Wikipedia | Internet & Social Media | 1.80× | ||
| 08 | Outerwear | Fashion & Accessoires | 1.76× | ||
| 09 | Esso | Cars & Mobility | 1.74× | ||
| 10 | Adoption | Kids & Family | 1.71× | ||
| 11 | Sketch comedy | Movies & TV | 1.64× | ||
| 12 | Window blind | Home & Garden | 1.64× | ||
| 13 | Uniqlo | Shopping | 1.63× | ||
| 14 | Hot tub | Home & Garden | 1.61× | ||
| 15 | Reiss (brand) | Fashion & Accessoires | 1.61× | ||
| 16 | Refrigerator | Home & Garden | 1.58× | ||
| 17 | Internet & Social Media | 1.54× | |||
| 18 | Internet celebrity | Internet & Social Media | 1.53× | ||
| 19 | Vintage clothing | Fashion & Accessoires | 1.50× | ||
| 20 | Eyelash extensions | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.39× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Sustainability | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Pet Ownership | JOY | 0.93× | |
| Family Orientation | CONSERVATISM | 0.96× |
Matilda Djerf has an estimated audience of 28,676 people in United Kingdom, concentrated in England and Scotland.
64.0% of Matilda Djerf fans are female, 36.0% are male, with an average age of 41.5 years.
Matilda Djerf fans show strongest brand affinity for Wikipedia (1.8×), WhatsApp (1.54×), and Esso (1.74×) over the country average.
Matilda Djerf fans in United Kingdom are most concentrated in England (reach ~20K), Scotland (reach ~2K), and Wales (reach ~1K). These three regions account for the largest share of the active audience.
Beyond Matilda Djerf itself, the audience over-indexes on WhatsApp (1.54×), Esso (1.74×), Refrigerator (1.58×), and Mother's Day (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Matilda Djerf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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